Question 1

Figure 11-5
 
-In terms of the diffusion of innovation,innovators account for ________ percent of product adopters.

Accepted Answer

A)  2) 5
B)  13.5
C)  16
D)  34
E)  50F) A) and B)
G) A) and C)

Question 2

Bayer Aspirin is sold in the original strength,in a safety-coated version,in an extra-strength version,and in a version designed especially for women.Bayer is using a ________ strategy.

Accepted Answer

A)  product item expansion
B)  subbranding
C)  product line extension
D)  co-branding
E)  brand extensionF) C) and D)
G) A) and B)

Question 3

If Procter & Gamble (P&G) were to package a Gillette Fusion ProGlide Razor with its Gillette Fusion Hydragel,P&G would be engaged in

Accepted Answer

A)  a BOGO deal.
B)  product modification.
C)  product bundling.
D)  product repositioning.
E)  product differentiation.F) C) and D)
G) A) and C)

Question 4

Which of the following statements about product line extensions is most accurate?

Accepted Answer

A)  A product line extension strategy typically leads to increased advertising costs.
B)  There are no risks associated with a product line extension strategy.
C)  When the Clorox Co.joins with Kroger supermarkets to advertise Clorox products in a local newspaper,it is engaged in a product line extension.
D)  A product line extension is a form of multiproduct branding.
E)  A product line extension is a form of multibranding.F) B) and C)
G) All of the above

Question 5

Compare the three ways to manage a product through its product life cycle.

Accepted Answer

The three ways a product or brand manage...

Question 6

Known for its popular line of construction toys for boys,LEGO Group introduced a product line for young girls called LEGO Friends.This is an example of which market modification strategy?

Accepted Answer

A)  finding new users
B)  creating new use situations
C)  increasing a product's use by existing customers
D)  modifying the product
E)  reacting to competitors' positionsF) D) and E)
G) A) and E)

Question 7

Imagine that Post Foods introduces a cereal bar-Trail Mix Crunch-just like those Kellogg's and General Mills already have on the market.Post has decided to promote the bars using ads without coupons and to price the bars at about the same price as these other brands.Post Trail Mix Crunch cereal bars will also be distributed to the same stores as the products from Kellogg's and General Mills.Which of the following barriers to new-product adoption will most likely prevent the Post Trail Mix Crunch cereal bars from being a successful product?

Accepted Answer

A)  value barrier
B)  psychological barrier
C)  risk barrier
D)  usage barrier
E)  social barrierF) D) and E)
G) None of the above

Question 8

The formula ________ is used to calculate BDI.

Accepted Answer

A)  (Percent of the total U.S.population in a market segment ÷ Percent of a brand's total U.S.sales in a market segment) × 100
B)  (Percent of a product category's total U.S.sales in a market segment ÷ Percent of the total U.S.population in a market segment) × 100
C)  (Percent of a brand's total U.S.sales in a market segment ÷ Percent of the total U.S.population in a market segment) × 100
D)  (Percent of the total U.S.population in a market segment ÷ Percent of a product category's total U.S.sales in a market segment) × 100
E)  of the ratio of sales revenue of the firm to the total sales revenue of all firms in the industry,including the firm itself.F) B) and E)
G) A) and E)

Question 9

Which of the following is a multiproduct branding strategy?

Accepted Answer

A)  mixed branding
B)  product line extensions
C)  multibranding
D)  brand licensing
E)  private brandingF) B) and D)
G) A) and D)

Question 10

According to the text,which of the following is the most counterfeited branded product?

Accepted Answer

A)  shoes
B)  watches and jewelry
C)  handbags and wallets
D)  clothing and accessories
E)  consumer electronicsF) A) and B)
G) A) and C)

Question 11

A ________ product is a style of the times.

Accepted Answer

A)  high-learning
B)  low-learning
C)  fashion
D)  fad
E)  substituteF) A) and B)
G) A) and C)

Question 12

A trademark refers to

Accepted Answer

A)  any word,device (design,sound,shape or color) ,or combination of these used to distinguish a seller's products or services.
B)  the part of a brand that can be spoken.
C)  the part of a brand that is a symbol or design and cannot be vocalized.
D)  the commercial,legal name under which a company does business.
E)  the identification that a firm has legally registered its brand name or trade name so the firm has its exclusive use,thereby preventing others from using it.F) B) and E)
G) C) and E)

Question 13

CDI/BDI Marketing Dashboard
 
-Managers often use two special measures to help identify strong and weak market segments in order to provide direction for marketing efforts.One of these is the CDI,or

Accepted Answer

A)  category development index.
B)  consumer development index.
C)  competitive development index.
D)  channel development index.
E)  customization development index.F) A) and B)
G) B) and E)

Question 14

New product brands introduced as defensive moves to counteract and confront a firm's competition are referred to as

Accepted Answer

A)  co-brands.
B)  private brands.
C)  fighting brands.
D)  brand extensions.
E)  subbrands.F) B) and D)
G) A) and E)

Question 15

A statement indicating the liability of the manufacturer for product deficiencies is referred to as a

Accepted Answer

A)  warranty.
B)  consumer bill of rights.
C)  product liability statement.
D)  manufacturer's disclaimer.
E)  guarantee.F) B) and D)
G) A) and C)

Question 16

Which of the following statements regarding warranties is most accurate?

Accepted Answer

A)  Limited-coverage warranties are required for all manufactured products but not for services.
B)  Full warranties are required for all products and services regardless of the size of the firm.
C)  Warranties protect consumers but have limited benefits to producers.
D)  Brands with limited warranty coverage tend to receive less positive evaluations.
E)  Warranties are relatively unimportant in light of product liability claims.F) B) and D)
G) D) and E)

Question 17

Products such as Yoplait's Go-GURT® portable low-fat yogurt in a tube demonstrate the importance of the ________ of packaging.

Accepted Answer

A)  perceptual benefits
B)  communication benefits
C)  functional benefits
D)  technology
E)  renewable resourcesF) C) and E)
G) None of the above

Question 18

Figure 11-5
 
-As product adopters in the diffusion of innovation,members of the early majority

Accepted Answer

A)  have a fear of debt and use neighbors and friends as information sources.
B)  are skeptical and have below average social status.
C)  are deliberate and use many informal social contacts.
D)  are leaders in social settings and have a slightly above average education.
E)  are venturesome,higher educated,and use multiple information sources.F) D) and E)
G) A) and D)

Question 19

Branding refers to

Accepted Answer

A)  the licensing of a name,phrase,design,symbol,or combination of these for a period of 17 years,at which time a firm may renew its intellectual property rights to them.
B)  the value added to the product from the additional features given to a product beyond its functional attributes.
C)  the identification of an organization's products based upon individual SKUs.
D)  an organization's use of a name,phrase,design,symbol,or combination of these to identify its products and distinguish them from those of competitors.
E)  the establishment of a commercial,legal name under which a company does business.F) A) and B)
G) None of the above

Question 20

Pretzels were first introduced as a salty snack.Later,the product was repositioned as a low-fat snack in order to

Accepted Answer

A)  respond to a competitor's head-to-head positioning strategy.
B)  reach a new market.
C)  catch a rising trend.
D)  change the value offered.
E)  change its target audience.F) A) and B)
G) All of the above

Exam 11: Managing Successful Products, services, and Brands

A ________ product is a style of the times.

Correct Answer
verified

A statement indicating the liability of the manufacturer for product deficiencies is referred to as a

Correct Answer
verified

Products such as Yoplait's Go-GURT® portable low-fat yogurt in a tube demonstrate the importance of the ________ of packaging.

Correct Answer
verified

Which of the following statements regarding warranties is most accurate?

Correct Answer
verified

Figure 11-5 -As product adopters in the diffusion of innovation,members of the early majority

Correct Answer
verified

Compare the three ways to manage a product through its product life cycle.

Correct Answer
verified
The three ways a product or brand manage...
View Answer

Which of the following statements about product line extensions is most accurate?

Correct Answer
verified

New product brands introduced as defensive moves to counteract and confront a firm's competition are referred to as

Correct Answer
verified

A trademark refers to

Correct Answer
verified

CDI/BDI Marketing Dashboard -Managers often use two special measures to help identify strong and weak market segments in order to provide direction for marketing efforts.One of these is the CDI,or

Correct Answer
verified

Known for its popular line of construction toys for boys,LEGO Group introduced a product line for young girls called LEGO Friends.This is an example of which market modification strategy?

Correct Answer
verified

Bayer Aspirin is sold in the original strength,in a safety-coated version,in an extra-strength version,and in a version designed especially for women.Bayer is using a ________ strategy.

Correct Answer
verified

Which of the following is a multiproduct branding strategy?

Correct Answer
verified

Correct Answer
verified

The formula ________ is used to calculate BDI.

Correct Answer
verified

According to the text,which of the following is the most counterfeited branded product?

Correct Answer
verified

Branding refers to

Correct Answer
verified

Figure 11-5 -In terms of the diffusion of innovation,innovators account for ________ percent of product adopters.

Correct Answer
verified

If Procter & Gamble (P&G) were to package a Gillette Fusion ProGlide Razor with its Gillette Fusion Hydragel,P&G would be engaged in

Correct Answer
verified

Pretzels were first introduced as a salty snack.Later,the product was repositioned as a low-fat snack in order to

Correct Answer
verified

Exam 11: Managing Successful Products, services, and Brands

A ________ product is a style of the times.

Correct AnswerverifiedShow Answer

A statement indicating the liability of the manufacturer for product deficiencies is referred to as a

Correct AnswerverifiedShow Answer

Products such as Yoplait's Go-GURT® portable low-fat yogurt in a tube demonstrate the importance of the ________ of packaging.

Correct AnswerverifiedShow Answer

Which of the following statements regarding warranties is most accurate?

Correct AnswerverifiedShow Answer

Figure 11-5 -As product adopters in the diffusion of innovation,members of the early majority

Correct AnswerverifiedShow Answer

Compare the three ways to manage a product through its product life cycle.

Correct AnswerverifiedThe three ways a product or brand manage...View AnswerShow Answer

Which of the following statements about product line extensions is most accurate?

Correct AnswerverifiedShow Answer

New product brands introduced as defensive moves to counteract and confront a firm's competition are referred to as

Correct AnswerverifiedShow Answer

A trademark refers to

Correct AnswerverifiedShow Answer

CDI/BDI Marketing Dashboard -Managers often use two special measures to help identify strong and weak market segments in order to provide direction for marketing efforts.One of these is the CDI,or

Correct AnswerverifiedShow Answer

Known for its popular line of construction toys for boys,LEGO Group introduced a product line for young girls called LEGO Friends.This is an example of which market modification strategy?

Correct AnswerverifiedShow Answer

Bayer Aspirin is sold in the original strength,in a safety-coated version,in an extra-strength version,and in a version designed especially for women.Bayer is using a ________ strategy.

Correct AnswerverifiedShow Answer

Which of the following is a multiproduct branding strategy?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The formula ________ is used to calculate BDI.

Correct AnswerverifiedShow Answer

According to the text,which of the following is the most counterfeited branded product?

Correct AnswerverifiedShow Answer

Branding refers to

Correct AnswerverifiedShow Answer

Figure 11-5 -In terms of the diffusion of innovation,innovators account for ________ percent of product adopters.

Correct AnswerverifiedShow Answer

If Procter & Gamble (P&G) were to package a Gillette Fusion ProGlide Razor with its Gillette Fusion Hydragel,P&G would be engaged in

Correct AnswerverifiedShow Answer

Pretzels were first introduced as a salty snack.Later,the product was repositioned as a low-fat snack in order to

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified
The three ways a product or brand manage...
View Answer

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Correct Answer
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