Question 1

Figure 11-7
 
-Companies can employ several different branding strategies.In Figure 11-7 above,D represents a ________ strategy.

Accepted Answer

A)  retailer branding
B)  multiproduct branding
C)  multibranding
D)  private branding
E)  mixed brandingF) A) and D)
G) C) and E)

Question 2

All of the following are market modification strategies except which?

Accepted Answer

A)  creating a new use situation
B)  finding new customers
C)  changing a product's appearance
D)  targeting new market segments
E)  increasing a product's use among existing customersF) A) and D)
G) A) and C)

Question 3

What is the marketing objective for the introduction stage of the product life cycle?

Accepted Answer

A)  harvesting
B)  market share
C)  stress differentiation
D)  maintain brand loyalty
E)  gain awarenessF) B) and C)
G) B) and E)

Question 4

The commercial,legal name under which a company does business is referred to as a

Accepted Answer

A)  brand name.
B)  copyright.
C)  trademark.
D)  label.
E)  trade name.F) B) and E)
G) A) and B)

Question 5

Georgia-Pacific reduced the content of its Brawny paper towel six-roll pack by 20 percent without lowering the price.Georgia-Pacific used a(n) ________ strategy.

Accepted Answer

A)  outsourcing
B)  trading up
C)  shrinkage
D)  downsizing
E)  product modificationF) A) and B)
G) A) and E)

Question 6

LED (light-emitting diode) lightbulbs,such as the Cree LED bulb,have been available for only a few years in low lighting levels (lumens) .They are designed to replace incandescent and compact fluorescent lightbulbs,in part because of a federal law that phases out incandescent lightbulbs in favor of more energy-efficient ones.LED bulbs are more expensive but will last up to 20 years.In what stage of the product life cycle is this product?

Accepted Answer

A)  growth stage
B)  decline stage
C)  accelerated development stage
D)  introduction stage
E)  maturity stageF) A) and B)
G) B) and C)

Exam 11: Managing Successful Products, services, and Brands

Correct Answer
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What is the marketing objective for the introduction stage of the product life cycle?

Correct Answer
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Georgia-Pacific reduced the content of its Brawny paper towel six-roll pack by 20 percent without lowering the price.Georgia-Pacific used a(n) ________ strategy.

Correct Answer
verified

The commercial,legal name under which a company does business is referred to as a

Correct Answer
verified

All of the following are market modification strategies except which?

Correct Answer
verified

Figure 11-7 -Companies can employ several different branding strategies.In Figure 11-7 above,D represents a ________ strategy.

Correct Answer
verified

Exam 11: Managing Successful Products, services, and Brands

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What is the marketing objective for the introduction stage of the product life cycle?

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Georgia-Pacific reduced the content of its Brawny paper towel six-roll pack by 20 percent without lowering the price.Georgia-Pacific used a(n) ________ strategy.

Correct AnswerverifiedShow Answer

The commercial,legal name under which a company does business is referred to as a

Correct AnswerverifiedShow Answer

All of the following are market modification strategies except which?

Correct AnswerverifiedShow Answer

Figure 11-7 -Companies can employ several different branding strategies.In Figure 11-7 above,D represents a ________ strategy.

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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