Question 1

Multichannel marketing

Accepted Answer

A)  creates greater elasticity of demand for its products.
B)  can leverage the value-adding capabilities of different channels.
C)  creates greater inelasticity of demand for its product.
D)  allows firms to legally circumvent paying taxes on revenue generated by online sales.
E)  allow customers to avoid shipping and handling charges.F) B) and C)
G) B) and E)

Question 2

A supply chain refers to

Accepted Answer

A)  the various firms involved in performing the activities required to create and deliver a product or service to ultimate consumers or industrial users.
B)  an inventory management system where the supplier determines the product amount and assortment a retailer needs and automatically delivers the appropriate items.
C)  mathematical formulas and calculations used in determining product volume and demand in order to generate the greatest revenue at the lowest cost.
D)  activities that focus on getting the right amount of the right products to the right place at the right time at the lowest possible cost.
E)  a specialized intermediary in the distribution chain responsible for the coordination of all production schedules.F) A) and C)
G) None of the above

Question 3

The practice that involves unloading products from suppliers,sorting products for individual stores,and quickly reloading products on trucks that will deliver the products to specific stores is referred to as

Accepted Answer

A)  just-in-time (JIT) delivery.
B)  intermodal distribution.
C)  immediate response system (ERS) .
D)  piggy-backing.
E)  cross-docking.F) A) and B)
G) A) and C)

Question 4

The process of reclaiming recyclable and reusable materials,returns,and reworks from the point of consumption or use for repair,remanufacturing,redistribution,or disposal is referred to as

Accepted Answer

A)  salvage marketing.
B)  materials transformation.
C)  reverse materials handling.
D)  reverse logistics.
E)  cause-related marketing.F) A) and E)
G) C) and E)

Question 5

Creating product assortments from several sources to serve customers is an example of a ________ function.

Accepted Answer

A)  transactional
B)  facilitating
C)  selling
D)  logistical
E)  risk-takingF) B) and D)
G) C) and E)

Question 6

An agent is

Accepted Answer

A)  any intermediary with legal authority to act on behalf of the manufacturer but that does not take title to products.
B)  independent firms or individuals whose principal function is to transport goods.
C)  any intermediary that takes ownership of a manufacturer's goods or services and then finds multiple buyers for them.
D)  a manufacturer's paid representative and acting voice in initial sales transactions.
E)  a manufacturing "matchmaker" that actively seeks out potential consumers and brings them to retailers.F) A) and B)
G) A) and C)

Question 7

Individuals and firms involved in the process of making a product or service available for use or consumption by consumers or industrial users are referred to as a

Accepted Answer

A)  marketing channel.
B)  parallel distribution.
C)  retailer.
D)  wholesaler.
E)  distributor.F) All of the above
G) D) and E)

Question 8

A strategic channel alliance refers to

Accepted Answer

A)  an arrangement whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product.
B)  a practice whereby one firm's marketing channel is used to sell another firm's products.
C)  the blending of different communication and delivery channels that are mutually reinforcing in attracting,retaining,and building relationships with consumers who shop and buy in traditional intermediaries and online.
D)  an arrangement whereby companies reduce distribution costs by sharing facilities,equipment,and transportation.
E)  a practice whereby consumers can interact with various advertising media to buy products without a face-to-face meeting with a salesperson.F) A) and B)
G) B) and D)

Question 9

When Hunter went to the hardware store looking for gloves to wear while refinishing a table,he bought one pair because that was all he needed.But when the hardware store purchased the gloves,it purchased a case containing 100 pairs of identical gloves.Which logistical function did the hardware store perform for Hunter and its other customers?

Accepted Answer

A)  marketing
B)  buying
C)  sorting
D)  assorting
E)  risk-takingF) B) and C)
G) A) and E)

Question 10

Establishments primarily engaged in selling grain and small farm products to retail feed stores would be classified as

Accepted Answer

A)  retailers.
B)  brokers.
C)  ultimate consumers.
D)  wholesalers.
E)  agents.F) B) and D)
G) A) and B)

Question 11

Allowing consumers to buy products by interacting with various advertising media without a face-to-face meeting with a salesperson is referred to as a(n)

Accepted Answer

A)  indirect marketing channel.
B)  direct marketing channel.
C)  multimarketing channel.
D)  channel bypass marketing.
E)  personal selling.F) B) and D)
G) None of the above

Question 12

Supply chain and logistics managers play a large part in the manufacture of automobiles.It is estimated that logistics costs account for ________ percent of the retail price you pay for a new car.

Accepted Answer

A)  1 to 2
B)  4 to 5
C)  8 to 10
D)  12 to 15
E)  25 to 30F) A) and B)
G) D) and E)

Question 13

There are three variations of contractual systems: wholesaler-sponsored voluntary chains,retailer-sponsored cooperatives,and

Accepted Answer

A)  franchising.
B)  service-oriented voluntary chains.
C)  channel-dominated voluntary chains.
D)  distributorship cooperatives.
E)  reseller marketing.F) B) and D)
G) A) and B)

Question 14

Cross-docking is most closely related to

Accepted Answer

A)  efficient supply chains.
B)  intermodal transportation.
C)  responsive supply chains.
D)  reverse logistics.
E)  exclusive distribution.F) B) and E)
G) A) and E)

Question 15

Sports Port,a motorcycle and fishing boat retailer located in a small northern Minnesota town,was the world's largest dealer for Crestliner fishing boats.To meet the demand of his many customers,the owner of Sports Port works with a wide variety of channel members,ranging from the manufacturer of the boats to trucking firms,other retailers,and even detailers (firms that clean,polish,and wax boats) .Such a diverse channel of distribution often resulted in channel conflict.However,due to his strong consumer following,the owner of Sports Port had the power to resolve disputes between channel members.The owner of Sports Port serves as the ________ in the channel of distribution.

Accepted Answer

A)  wholesaler
B)  producer
C)  channel spokesperson
D)  channel captain
E)  channel arbitratorF) C) and E)
G) B) and D)

Question 16

A commonly used indirect channel moves product from producer to retailer to consumer.This channel is used when

Accepted Answer

A)  the cost of maintaining inventory is low.
B)  the cost of inventory makes it too expensive to use a wholesaler.
C)  there is little if any seasonal demand.
D)  the risk lies solely with the manufacturer.
E)  the retail outlets are regionally located.F) A) and B)
G) B) and E)

Question 17

Often companies must choose between a responsive supply chain and an efficient supply chain.This decision is based on

Accepted Answer

A)  the specific needs of customer segments.
B)  monetary considerations.
C)  supplier alternatives.
D)  the business mission.
E)  a lack of an appropriate channel captain.F) A) and E)
G) C) and E)

Question 18

Bombardier is the leading marketer of corporate jets.Its brand name is well known and respected in the corporate jet market.The aircraft company relies on outside suppliers for design support and to share development costs and market risks,but Bombardier is considered the leader in determining design and marketing of its planes.For its newest plane,Bombardier has about 30 prime suppliers,and about 10 of those have been involved since the initial design phase.Bombardier is an example of a

Accepted Answer

A)  product champion.
B)  channel general.
C)  channel director.
D)  channel coordinator.
E)  channel captain.F) D) and E)
G) C) and D)

Question 19

In a supply chain setting,replenishment time refers to lead time for an item,which means the time between the ordering of an item and when it is

Accepted Answer

A)  billed to the customer.
B)  acknowledged by the customer.
C)  billed and paid for by the customer.
D)  promised for delivery.
E)  received and ready for use or sale.F) None of the above
G) A) and C)

Question 20

Which of the following is an example of good communication between buyer and supplier?

Accepted Answer

A)  disintermediation
B)  selective distribution
C)  reverse logistics
D)  forward integration
E)  order status reportsF) A) and C)
G) A) and D)

Exam 15: Managing Marketing Channels and Supply Chains

Cross-docking is most closely related to

Correct Answer
verified

Often companies must choose between a responsive supply chain and an efficient supply chain.This decision is based on

Correct Answer
verified

Correct Answer
verified

Individuals and firms involved in the process of making a product or service available for use or consumption by consumers or industrial users are referred to as a

Correct Answer
verified

Supply chain and logistics managers play a large part in the manufacture of automobiles.It is estimated that logistics costs account for ________ percent of the retail price you pay for a new car.

Correct Answer
verified

An agent is

Correct Answer
verified

The practice that involves unloading products from suppliers,sorting products for individual stores,and quickly reloading products on trucks that will deliver the products to specific stores is referred to as

Correct Answer
verified

Allowing consumers to buy products by interacting with various advertising media without a face-to-face meeting with a salesperson is referred to as a(n)

Correct Answer
verified

Which of the following is an example of good communication between buyer and supplier?

Correct Answer
verified

Establishments primarily engaged in selling grain and small farm products to retail feed stores would be classified as

Correct Answer
verified

The process of reclaiming recyclable and reusable materials,returns,and reworks from the point of consumption or use for repair,remanufacturing,redistribution,or disposal is referred to as

Correct Answer
verified

In a supply chain setting,replenishment time refers to lead time for an item,which means the time between the ordering of an item and when it is

Correct Answer
verified

A strategic channel alliance refers to

Correct Answer
verified

A commonly used indirect channel moves product from producer to retailer to consumer.This channel is used when

Correct Answer
verified

Creating product assortments from several sources to serve customers is an example of a ________ function.

Correct Answer
verified

There are three variations of contractual systems: wholesaler-sponsored voluntary chains,retailer-sponsored cooperatives,and

Correct Answer
verified

Correct Answer
verified

Multichannel marketing

Correct Answer
verified

Correct Answer
verified

A supply chain refers to

Correct Answer
verified

Exam 15: Managing Marketing Channels and Supply Chains

Cross-docking is most closely related to

Correct AnswerverifiedShow Answer

Often companies must choose between a responsive supply chain and an efficient supply chain.This decision is based on

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Individuals and firms involved in the process of making a product or service available for use or consumption by consumers or industrial users are referred to as a

Correct AnswerverifiedShow Answer

Supply chain and logistics managers play a large part in the manufacture of automobiles.It is estimated that logistics costs account for ________ percent of the retail price you pay for a new car.

Correct AnswerverifiedShow Answer

An agent is

Correct AnswerverifiedShow Answer

The practice that involves unloading products from suppliers,sorting products for individual stores,and quickly reloading products on trucks that will deliver the products to specific stores is referred to as

Correct AnswerverifiedShow Answer

Allowing consumers to buy products by interacting with various advertising media without a face-to-face meeting with a salesperson is referred to as a(n)

Correct AnswerverifiedShow Answer

Which of the following is an example of good communication between buyer and supplier?

Correct AnswerverifiedShow Answer

Establishments primarily engaged in selling grain and small farm products to retail feed stores would be classified as

Correct AnswerverifiedShow Answer

The process of reclaiming recyclable and reusable materials,returns,and reworks from the point of consumption or use for repair,remanufacturing,redistribution,or disposal is referred to as

Correct AnswerverifiedShow Answer

In a supply chain setting,replenishment time refers to lead time for an item,which means the time between the ordering of an item and when it is

Correct AnswerverifiedShow Answer

A strategic channel alliance refers to

Correct AnswerverifiedShow Answer

A commonly used indirect channel moves product from producer to retailer to consumer.This channel is used when

Correct AnswerverifiedShow Answer

Creating product assortments from several sources to serve customers is an example of a ________ function.

Correct AnswerverifiedShow Answer

There are three variations of contractual systems: wholesaler-sponsored voluntary chains,retailer-sponsored cooperatives,and

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Multichannel marketing

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

A supply chain refers to

Correct AnswerverifiedShow Answer

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