Question 1

The distribution intensity associated with products such as Dell personal computers is referred to as

Accepted Answer

A)  intensive distribution.
B)  selective distribution.
C)  extensive distribution.
D)  exclusive distribution.
E)  concentrated distribution.F) B) and C)
G) A) and E)

Question 2

Channels are typically designed to satisfy one or more of four consumer buying requirements.When a meal-delivery service allows its members to use the Internet to select menus and notify the company if they want to suspend deliveries for a week,the service is appealing to which buyer requirement?

Accepted Answer

A)  information
B)  convenience
C)  variety
D)  pre- or post-sale services
E)  adaptabilityF) C) and D)
G) All of the above

Question 3

What is a channel captain? What is its function and how does it accomplish this?

Accepted Answer

Because channels consist of independent ...

Question 4

A(n) ________ is common in the soft drink industry where the manufacturer sells its concentrate to wholesalers,that carbonate it and market the finished product to retailers.

Accepted Answer

A)  service-sponsored franchise system
B)  service-sponsored retail franchise system
C)  manufacturer-sponsored wholesale franchise system
D)  manufacturer-sponsored retail franchise system
E)  administered vertical marketing systemF) A) and B)
G) C) and D)

Question 5

The three steps used in choosing a supply chain are (1) understand the customer,(2) understand the supply chain,and (3)

Accepted Answer

A)  understand the environment.
B)  harmonize the supply chain with the marketing strategy.
C)  understand the marketing mix.
D)  understand the logistics.
E)  understand the company's goals.F) A) and E)
G) A) and D)

Question 6

Cross-docking refers to

Accepted Answer

A)  the practice of organizing the cost-effective flow of raw materials,in-process inventory,finished goods,and related information from point of origin to point of consumption to satisfy customer requirements.
B)  the practice of storing finished goods in the same trucks from which they will be dispensed and sold to consumers.
C)  using large cargo containers that will be loaded onto trucks and then barges or ships that sail from port to port and then unloaded back onto trucks for final transport and delivery.
D)  a practice that involves unloading products from suppliers,sorting products for individual stores,and quickly reloading products onto trucks for a particular store.
E)  the practice of transporting retail goods from a centralized warehouse to the loading docks of regionally located satellite warehouses.F) A) and B)
G) A) and E)

Question 7

The most indirect channel for consumer products incorporates agents,wholesalers,and retailers and is most commonly used when there

Accepted Answer

A)  are only a few large manufacturers but many small retailers.
B)  are low-cost,low unit volume goods.
C)  is too large an inventory to be carried by wholesalers.
D)  are many small manufacturers and many small retailers.
E)  are many manufacturers with a limited inventory competing for a small group of retailers.F) C) and D)
G) C) and E)

Question 8

Professionally managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact are referred to as

Accepted Answer

A)  integrated marketing systems.
B)  horizontal marketing systems.
C)  vertical marketing systems.
D)  functional marketing systems.
E)  cooperative marketing systems.F) A) and D)
G) All of the above

Question 9

Any intermediary between a manufacturer and end-user markets can be called a

Accepted Answer

A)  retailer.
B)  middleman.
C)  wholesaler.
D)  broker.
E)  distributor.F) A) and D)
G) A) and C)

Question 10

What specific decision areas are associated with the flow of goods and together make up total logistics cost?

Accepted Answer

Total logistics cost includes expenses a...

Question 11

There are three degrees of distribution density,one of which is intensive distribution.What would best be considered the opposite of this degree of distribution density?

Accepted Answer

A)  exhaustive distribution
B)  thorough distribution
C)  selective distribution
D)  concentrated distribution
E)  exclusive distributionF) B) and C)
G) C) and D)

Question 12

A(n) ________ exists when producers and ultimate consumers deal one-on-one with each other.

Accepted Answer

A)  strategic channel alliance
B)  direct channel
C)  horizontal marketing exchange
D)  indirect channel
E)  dual distribution channelF) None of the above
G) A) and E)

Question 13

Ford uses a(n) ________,whereby the company licenses dealers in North America to sell Ford automobiles subject to various sales and service conditions.

Accepted Answer

A)  service-sponsored producer franchise system
B)  service-sponsored retail franchise system
C)  manufacturer-sponsored wholesale franchise system
D)  manufacturer-sponsored retail franchise system
E)  administered vertical marketing systemF) All of the above
G) A) and B)

Question 14

An industrial distributor is

Accepted Answer

A)  an intermediary that performs a variety of marketing channel functions involving selling,stocking,delivering a full product assortment,and financing.
B)  an intermediary that maintains its own sales force and performs all channel functions.
C)  an intermediary that deals exclusively with the selling,stocking,and delivery of raw materials used by manufacturers in the production of its products.
D)  an intermediary that deals with a single product line within a single industry.
E)  an intermediary that performs functions involving selling,stocking,and delivery of industrial goods but is unable to provide financing due to the normally large expenditures.F) All of the above
G) A) and B)

Question 15

Which of the following best describes the goal for a firm's inventory and transportation costs?

Accepted Answer

A)  Focus more on minimizing required inventory costs.
B)  Focus more on minimizing required transportation costs.
C)  Minimize the sum of inventory and transportation costs.
D)  Maximize the difference between required inventory and transportation costs.
E)  Set a level of transportation costs and minimize the required inventory costs.F) A) and D)
G) None of the above

Question 16

Which buyer requirement would be most important in choosing a channel for a financial service for a novice investor who is interested in setting up a retirement account?

Accepted Answer

A)  information
B)  context
C)  variety
D)  pre- and postsale services
E)  adaptationF) A) and C)
G) A) and B)

Question 17

The two types of channel conflict are

Accepted Answer

A)  wholesaler and retailer.
B)  horizontal and vertical.
C)  transactional and promotional.
D)  external and internal.
E)  producer and consumer.F) C) and D)
G) A) and B)

Question 18

While Maytag appliances have the leading brand name,its sales are third in the industry.One of the things the company has done to spur sales is to create a website where potential customers can find the answers to the questions they ask during the appliance purchase process.Although Maytag considered using a ________ strategy by directing customers to Maytag appliance stores it owns,the firm decided against it and simply chose to provide the names and addresses of all the retailers (Sears,Home Depot,etc. ) that carry Maytag appliances.

Accepted Answer

A)  horizontal channel
B)  strategic channel alliance
C)  dual distribution
D)  cross-docking
E)  disintermediationF) B) and D)
G) C) and E)

Question 19

Two sources of horizontal conflict are common,including when

Accepted Answer

A)  a manufacturer increases its distribution coverage in a geographical area.
B)  disagreements arise over how profit margins are distributed among channel members.
C)  manufacturers believe wholesalers or retailers are not giving their products adequate attention.
D)  a channel member bypasses another member and sells or buys products direct.
E)  dual distribution causes conflict when similar types of retailers carry different brands.F) C) and D)
G) B) and D)

Question 20

Franchising refers to

Accepted Answer

A)  a contractual agreement between multiple retailers sharing the same business mission to operate with a consistent business model to not only achieve enhanced buying power but also increase customer loyalty.
B)  a contractual arrangement between a parent company and an individual or firm that allows the latter to operate a certain type of business under an established name and according to specific rules.
C)  purchasing the name,branding,and raw materials from one organization and transferring it to another.
D)  a practice whereby one firm's marketing channel is used to sell another firm's product.
E)  selling an idea to a larger company and letting it do all the manufacturing,distribution,and marketing.F) C) and D)
G) B) and D)

Exam 15: Managing Marketing Channels and Supply Chains

The distribution intensity associated with products such as Dell personal computers is referred to as

Correct Answer
verified

Ford uses a(n) ________,whereby the company licenses dealers in North America to sell Ford automobiles subject to various sales and service conditions.

Correct Answer
verified

The three steps used in choosing a supply chain are (1) understand the customer,(2) understand the supply chain,and (3)

Correct Answer
verified

Channels are typically designed to satisfy one or more of four consumer buying requirements.When a meal-delivery service allows its members to use the Internet to select menus and notify the company if they want to suspend deliveries for a week,the service is appealing to which buyer requirement?

Correct Answer
verified

Franchising refers to

Correct Answer
verified

There are three degrees of distribution density,one of which is intensive distribution.What would best be considered the opposite of this degree of distribution density?

Correct Answer
verified

A(n) ________ exists when producers and ultimate consumers deal one-on-one with each other.

Correct Answer
verified

A(n) ________ is common in the soft drink industry where the manufacturer sells its concentrate to wholesalers,that carbonate it and market the finished product to retailers.

Correct Answer
verified

Correct Answer
verified

Which of the following best describes the goal for a firm's inventory and transportation costs?

Correct Answer
verified

An industrial distributor is

Correct Answer
verified

Which buyer requirement would be most important in choosing a channel for a financial service for a novice investor who is interested in setting up a retirement account?

Correct Answer
verified

The most indirect channel for consumer products incorporates agents,wholesalers,and retailers and is most commonly used when there

Correct Answer
verified

What is a channel captain? What is its function and how does it accomplish this?

Correct Answer
verified
Because channels consist of independent ...
View Answer

Cross-docking refers to

Correct Answer
verified

Two sources of horizontal conflict are common,including when

Correct Answer
verified

The two types of channel conflict are

Correct Answer
verified

Any intermediary between a manufacturer and end-user markets can be called a

Correct Answer
verified

Professionally managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact are referred to as

Correct Answer
verified

What specific decision areas are associated with the flow of goods and together make up total logistics cost?

Correct Answer
verified
Total logistics cost includes expenses a...
View Answer

Exam 15: Managing Marketing Channels and Supply Chains

The distribution intensity associated with products such as Dell personal computers is referred to as

Correct AnswerverifiedShow Answer

Ford uses a(n) ________,whereby the company licenses dealers in North America to sell Ford automobiles subject to various sales and service conditions.

Correct AnswerverifiedShow Answer

The three steps used in choosing a supply chain are (1) understand the customer,(2) understand the supply chain,and (3)

Correct AnswerverifiedShow Answer

Channels are typically designed to satisfy one or more of four consumer buying requirements.When a meal-delivery service allows its members to use the Internet to select menus and notify the company if they want to suspend deliveries for a week,the service is appealing to which buyer requirement?

Correct AnswerverifiedShow Answer

Franchising refers to

Correct AnswerverifiedShow Answer

There are three degrees of distribution density,one of which is intensive distribution.What would best be considered the opposite of this degree of distribution density?

Correct AnswerverifiedShow Answer

A(n) ________ exists when producers and ultimate consumers deal one-on-one with each other.

Correct AnswerverifiedShow Answer

A(n) ________ is common in the soft drink industry where the manufacturer sells its concentrate to wholesalers,that carbonate it and market the finished product to retailers.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of the following best describes the goal for a firm's inventory and transportation costs?

Correct AnswerverifiedShow Answer

An industrial distributor is

Correct AnswerverifiedShow Answer

Which buyer requirement would be most important in choosing a channel for a financial service for a novice investor who is interested in setting up a retirement account?

Correct AnswerverifiedShow Answer

The most indirect channel for consumer products incorporates agents,wholesalers,and retailers and is most commonly used when there

Correct AnswerverifiedShow Answer

What is a channel captain? What is its function and how does it accomplish this?

Correct AnswerverifiedBecause channels consist of independent ...View AnswerShow Answer

Cross-docking refers to

Correct AnswerverifiedShow Answer

Two sources of horizontal conflict are common,including when

Correct AnswerverifiedShow Answer

The two types of channel conflict are

Correct AnswerverifiedShow Answer

Any intermediary between a manufacturer and end-user markets can be called a

Correct AnswerverifiedShow Answer

Professionally managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact are referred to as

Correct AnswerverifiedShow Answer

What specific decision areas are associated with the flow of goods and together make up total logistics cost?

Correct AnswerverifiedTotal logistics cost includes expenses a...View AnswerShow Answer

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Because channels consist of independent ...
View Answer

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Correct Answer
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Correct Answer
verified
Total logistics cost includes expenses a...
View Answer