Question 1

Pharmaceutical companies sell some of their products to hospitals and clinics directly.They also market other products to large retail chains such as Walgreens that distribute them to their stores across the nation.In addition,they sell products to drug wholesalers that sell to the remaining independent drugstores in the United States.What method of distribution best describes the method used by pharmaceutical companies in this example?

Accepted Answer

A)  dual distribution
B)  vertical distribution
C)  horizontal distribution
D)  direct distribution
E)  exclusive distributionF) All of the above
G) A) and B)

Question 2

Assembling and protecting products at a convenient location to offer better customer service is an example of a ________ function.

Accepted Answer

A)  transactional
B)  facilitating
C)  grading
D)  risk-taking
E)  logisticalF) B) and E)
G) C) and E)

Question 3

Your best friend just bought a longboard at BC Surf & Sport.In terms of the marketing channel,BC Surf & Sport is a(n)

Accepted Answer

A)  ultimate consumer.
B)  manufacturer.
C)  wholesaler.
D)  retailer.
E)  distributor.F) None of the above
G) B) and E)

Question 4

The output of a supply chain is the

Accepted Answer

A)  units of products delivered.
B)  total generated revenue.
C)  service delivered to customers.
D)  total number of customers served.
E)  total profits realized.F) A) and B)
G) C) and D)

Question 5

An imprecise term for intermediaries that perform a variety of functions,including selling,maintaining inventories,extending credit,and so on,is

Accepted Answer

A)  agents.
B)  brokers.
C)  retailers.
D)  wholesalers.
E)  distributors.F) A) and B)
G) None of the above

Question 6

The three degrees of distribution density are

Accepted Answer

A)  intensive,extensive,and selective.
B)  extensive,concentrated,and selective.
C)  intensive,exclusive,and selective.
D)  extensive,pervasive,and concentrated.
E)  concentrated,exclusive,and intensive.F) A) and E)
G) A) and B)

Question 7

Though uninformed consumers focus largely on the extra markups from channel members,the four utilities each provide opportunities for

Accepted Answer

A)  channel intermediary development.
B)  relationship management between channel intermediaries themselves.
C)  value created by channel intermediaries.
D)  channel intermediary promotional efforts.
E)  recouping cost overruns.F) B) and D)
G) D) and E)

Question 8

The combination of successive stages of production and distribution under a single ownership is referred to as a(n)

Accepted Answer

A)  contractual vertical marketing system.
B)  corporate vertical marketing system.
C)  integrated marketing system.
D)  corporate horizontal marketing system.
E)  contractual horizontal marketing system.F) B) and C)
G) B) and E)

Question 9

________ is a special kind of tying arrangement.This practice involves a supplier requiring that a channel member carry its full line of products in order to sell a specific item in the supplier's line.

Accepted Answer

A)  Resale restriction
B)  Full-line forcing
C)  Vertical integration
D)  Exclusive dealing
E)  Refusal to dealF) B) and D)
G) B) and E)

Question 10

What are the three steps involved in choosing a supply chain that aligns with an organization's marketing strategy?

Accepted Answer

(1)Understand the customers,in...

Question 11

IBM has adopted a(n) ________ supply chain strategy to better serve its customers.

Accepted Answer

A)  efficient
B)  responsive
C)  harmonized
D)  integrated
E)  fully controlledF) A) and B)
G) A) and E)

Question 12

Most Apple retail stores have a Genius Bar staffed with highly trained personnel who can help customers with their purchases of iPads,iPhones,and other Apple products and services.Which buying requirement is Apple satisfying with its Genius Bar?

Accepted Answer

A)  context
B)  information
C)  variety
D)  pre- and postsale services
E)  adaptationF) C) and D)
G) All of the above

Question 13

A ________ can be compared to a pipeline through which water flows-making possible the flow of products and services from a producer,through intermediaries,to a buyer.

Accepted Answer

A)  marketing chain
B)  marketing hierarchy
C)  marketing agent
D)  marketing channel
E)  marketing networkF) A) and E)
G) C) and D)

Question 14

Forward integration means

Accepted Answer

A)  a retailer owns a manufacturing operation.
B)  a wholesaler owns a manufacturing operation.
C)  retailers form a strategic channel alliance with manufacturers to purchase products at better prices since they are able to place much larger orders.
D)  a producer owns an intermediary at the next level down in the marketing channel.
E)  all links in the distribution chain own stock in the manufacturer's company.F) A) and B)
G) C) and E)

Question 15

Conflict occurring between intermediaries at the same level in a marketing channel,such as between two or more retailers that carry the same manufacturer's brands,is referred to as

Accepted Answer

A)  horizontal conflict.
B)  corporate conflict.
C)  vertical conflict.
D)  lateral conflict.
E)  contractual conflict.F) B) and D)
G) A) and E)

Question 16

Vertical conflict is conflict that occurs between

Accepted Answer

A)  two members in the same level of a marketing channel.
B)  two different levels in a marketing channel.
C)  members of upper management who make the marketing channel decisions and lower management who must implement these decisions.
D)  a firm's and its customers' goals.
E)  two producers of the same product vying for the same distribution channel members.F) A) and E)
G) B) and E)

Question 17

Jaffar (Jeff) Tabrizi is the owner and president of Tabrizi Oriental Rugs located in Toronto,Canada.He personally shops the world over,handpicks,and orders authentic and beautiful handmade rugs.He has them shipped to Canada,where he sells them through his brick-and-mortar stores and his www.tabrizi.com website.In terms of the marketing channel,Tabrizi is acting as a(n)

Accepted Answer

A)  consumer.
B)  agent.
C)  wholesaler.
D)  brokerage firm.
E)  middleman.F) A) and B)
G) C) and D)

Question 18

In a direct channel,all channel functions are performed by

Accepted Answer

A)  retailers.
B)  wholesalers.
C)  producers.
D)  brokers and agents.
E)  middlemen.F) B) and C)
G) All of the above

Question 19

Expenses associated with transportation,materials handling and warehousing,inventory,stockouts (being out of inventory) ,order processing,and return products handling are referred to as

Accepted Answer

A)  supplier service cost.
B)  manufacturing cost.
C)  total logistics cost.
D)  social responsibility cost.
E)  total supply chain cost.F) B) and E)
G) A) and C)

Question 20

With respect to consumer product and service marketing channels,what are the key differences between a direct and an indirect channel?

Accepted Answer

A direct channel exists where a producer...

Exam 15: Managing Marketing Channels and Supply Chains

Though uninformed consumers focus largely on the extra markups from channel members,the four utilities each provide opportunities for

Correct Answer
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Correct Answer
verified

Correct Answer
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________ is a special kind of tying arrangement.This practice involves a supplier requiring that a channel member carry its full line of products in order to sell a specific item in the supplier's line.

Correct Answer
verified

The combination of successive stages of production and distribution under a single ownership is referred to as a(n)

Correct Answer
verified

Assembling and protecting products at a convenient location to offer better customer service is an example of a ________ function.

Correct Answer
verified

A ________ can be compared to a pipeline through which water flows-making possible the flow of products and services from a producer,through intermediaries,to a buyer.

Correct Answer
verified

What are the three steps involved in choosing a supply chain that aligns with an organization's marketing strategy?

Correct Answer
verified
(1)Understand the customers,in...
View Answer

The three degrees of distribution density are

Correct Answer
verified

With respect to consumer product and service marketing channels,what are the key differences between a direct and an indirect channel?

Correct Answer
verified
A direct channel exists where a producer...
View Answer

An imprecise term for intermediaries that perform a variety of functions,including selling,maintaining inventories,extending credit,and so on,is

Correct Answer
verified

The output of a supply chain is the

Correct Answer
verified

Most Apple retail stores have a Genius Bar staffed with highly trained personnel who can help customers with their purchases of iPads,iPhones,and other Apple products and services.Which buying requirement is Apple satisfying with its Genius Bar?

Correct Answer
verified

Your best friend just bought a longboard at BC Surf & Sport.In terms of the marketing channel,BC Surf & Sport is a(n)

Correct Answer
verified

IBM has adopted a(n) ________ supply chain strategy to better serve its customers.

Correct Answer
verified

In a direct channel,all channel functions are performed by

Correct Answer
verified

Forward integration means

Correct Answer
verified

Conflict occurring between intermediaries at the same level in a marketing channel,such as between two or more retailers that carry the same manufacturer's brands,is referred to as

Correct Answer
verified

Expenses associated with transportation,materials handling and warehousing,inventory,stockouts (being out of inventory) ,order processing,and return products handling are referred to as

Correct Answer
verified

Vertical conflict is conflict that occurs between

Correct Answer
verified

Exam 15: Managing Marketing Channels and Supply Chains

Though uninformed consumers focus largely on the extra markups from channel members,the four utilities each provide opportunities for

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

________ is a special kind of tying arrangement.This practice involves a supplier requiring that a channel member carry its full line of products in order to sell a specific item in the supplier's line.

Correct AnswerverifiedShow Answer

The combination of successive stages of production and distribution under a single ownership is referred to as a(n)

Correct AnswerverifiedShow Answer

Assembling and protecting products at a convenient location to offer better customer service is an example of a ________ function.

Correct AnswerverifiedShow Answer

A ________ can be compared to a pipeline through which water flows-making possible the flow of products and services from a producer,through intermediaries,to a buyer.

Correct AnswerverifiedShow Answer

What are the three steps involved in choosing a supply chain that aligns with an organization's marketing strategy?

Correct Answerverified(1)Understand the customers,in...View AnswerShow Answer

The three degrees of distribution density are

Correct AnswerverifiedShow Answer

With respect to consumer product and service marketing channels,what are the key differences between a direct and an indirect channel?

Correct AnswerverifiedA direct channel exists where a producer...View AnswerShow Answer

An imprecise term for intermediaries that perform a variety of functions,including selling,maintaining inventories,extending credit,and so on,is

Correct AnswerverifiedShow Answer

The output of a supply chain is the

Correct AnswerverifiedShow Answer

Most Apple retail stores have a Genius Bar staffed with highly trained personnel who can help customers with their purchases of iPads,iPhones,and other Apple products and services.Which buying requirement is Apple satisfying with its Genius Bar?

Correct AnswerverifiedShow Answer

Your best friend just bought a longboard at BC Surf & Sport.In terms of the marketing channel,BC Surf & Sport is a(n)

Correct AnswerverifiedShow Answer

IBM has adopted a(n) ________ supply chain strategy to better serve its customers.

Correct AnswerverifiedShow Answer

In a direct channel,all channel functions are performed by

Correct AnswerverifiedShow Answer

Forward integration means

Correct AnswerverifiedShow Answer

Conflict occurring between intermediaries at the same level in a marketing channel,such as between two or more retailers that carry the same manufacturer's brands,is referred to as

Correct AnswerverifiedShow Answer

Expenses associated with transportation,materials handling and warehousing,inventory,stockouts (being out of inventory) ,order processing,and return products handling are referred to as

Correct AnswerverifiedShow Answer

Vertical conflict is conflict that occurs between

Correct AnswerverifiedShow Answer

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(1)Understand the customers,in...
View Answer

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A direct channel exists where a producer...
View Answer

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