Question 1

Hewlett-Packard is taking a proactive role in reducing the amount of electronic merchandise dumped in landfills by using ________ to reclaim recyclable and reusable materials.

Accepted Answer

A)  reverse materials handling
B)  reverse logistics
C)  cause-related marketing
D)  vendor-managed inventory
E)  materials transformationF) B) and E)
G) A) and D)

Question 2

Using the Internet to make products and services available for consumption or use by consumers or organizational buyers is referred to as

Accepted Answer

A)  electronic distribution channels.
B)  virtual marketing channels.
C)  World Wide Web networks.
D)  Internet marketing channels.
E)  Web 3.0 marketing channels.F) A) and E)
G) A) and B)

Question 3

A retailer is

Accepted Answer

A)  an intermediary that sells only to other intermediaries.
B)  any intermediary between a manufacturer and industrial markets.
C)  an intermediary that sells to other distributors.
D)  an intermediary that takes possession of a product,alters it in some way,and then sells it to the ultimate consumer.
E)  an intermediary that sells to consumers.F) A) and D)
G) A) and C)

Question 4

A wholesaler is

Accepted Answer

A)  the independent firm or individual whose principal function is to bring buyers and sellers together.
B)  any intermediary that takes ownership of a manufacturer's products or services and then finds multiple buyers for those products or services.
C)  an intermediary that sells to other intermediaries,usually to retailers in consumer markets.
D)  an intermediary that sells to consumers.
E)  a manufacturing "matchmaker" that actively seeks out potential consumers and brings them to retailers.F) B) and E)
G) C) and D)

Question 5

Managing Eddie Bauer's ________ is a complex task due to starkly different objectives: efficiently keeping the products most desired by customers replenished and displayed on store shelves for one channel,while providing wider product assortments and even customized products shipped from a distribution center for another.

Accepted Answer

A)  competitors
B)  retail partners
C)  supply chain
D)  retail outlets
E)  discounted merchandising armF) B) and C)
G) B) and E)

Question 6

Which of the following statements regarding supply chains is most accurate?

Accepted Answer

A)  The best supply chain is the one that is consistent with the needs of the customer segment being served and complements a company's marketing strategy.
B)  The most common form of supply chain is the collaborative-response efficiency strategy.
C)  In order for a supply chain to work effectively,key decisions should be made by a third-party logistics provider.
D)  The longer the supply chain,the greater the economies of scale and the better the profit margin.
E)  Supply chains should consider the needs of suppliers,provided those needs are consistent with marketing strategies.F) A) and B)
G) A) and C)

Question 7

In terms of target market coverage,density refers to the number of ________ in a geographical area.

Accepted Answer

A)  target market customers
B)  competitors
C)  wholesalers
D)  retail stores
E)  stakeholdersF) All of the above
G) B) and C)

Question 8

Activities that focus on getting the right amount of the right products to the right place at the right time at the lowest possible cost are referred to as

Accepted Answer

A)  vertical integration.
B)  disintermediation.
C)  logistics.
D)  direct selling.
E)  warehousing.F) A) and D)
G) A) and C)

Question 9

Channel conflict that arises when one member bypasses another member and sells or buys products directly is referred to as

Accepted Answer

A)  horizontal conflict.
B)  channel circumvention.
C)  lateral conflict.
D)  disintermediation.
E)  dual distribution.F) A) and B)
G) B) and D)

Question 10

In terms of distribution,when marketing channel members are engaged in financing,grading,and marketing information and research,they are performing the ________ function.

Accepted Answer

A)  logistical
B)  transformational
C)  implementing
D)  facilitating
E)  transactionalF) C) and E)
G) B) and E)

Question 11

An inventory-management system whereby the supplier determines the product amount and assortment a retailer needs and automatically delivers the appropriate items is referred to as

Accepted Answer

A)  supplier-managed inventory.
B)  supply chain inventory.
C)  logistics-managed inventory.
D)  just-in-time inventory management.
E)  vendor-managed inventory.F) All of the above
G) B) and D)

Question 12

Order cycle time refers to

Accepted Answer

A)  the time between when an order is placed and when payment is received.
B)  the time between the sale of the first production batch to the sale of the next production batch.
C)  the cycle between one full warehouse shipment to the next full warehouse shipment.
D)  the time between the ordering of an item and when it is received and ready for use or sale.
E)  the average time between reorders by a given wholesaler or retailer in the marketing channel.F) A) and C)
G) B) and E)

Question 13

Retailers and industrial distributors prefer exclusive distribution for two reasons.One is that

Accepted Answer

A)  it provides a point of difference for a retailer or distributor.
B)  it eliminates channel conflict.
C)  it is usually chosen for convenience.
D)  it has market coverage benefits.
E)  it is the most common form of distribution intensity.F) C) and D)
G) B) and C)

Question 14

Clothing manufacturers may compete to sell their offering at prestigious retailer Neiman Marcus.The source of Neiman Marcus' power is ________ since distribution with this retailer may increase the status of a smaller brand.

Accepted Answer

A)  economic influence
B)  expertise
C)  channel members' desire for identification with Neiman Marcus
D)  legitimate rights through contracts
E)  longevity as an upscale retailerF) B) and D)
G) B) and E)

Question 15

Logistics is most closely related to which element of the marketing mix?

Accepted Answer

A)  product
B)  place
C)  production
D)  promotion
E)  priceF) C) and D)
G) B) and E)

Question 16

Nestlé and General Mills have ________ to distribute General Mills products like Cheerios under the Nestlé label in about 140 markets worldwide.

Accepted Answer

A)  multichannel distribution
B)  a direct marketing channel
C)  a cooperative distribution channel
D)  a strategic channel alliance
E)  a dual distribution agreementF) A) and B)
G) B) and E)

Question 17

What is the first step in choosing the right supply chain?

Accepted Answer

A)  Understand the supply chain.
B)  Develop a list of qualified channel members.
C)  Enumerate logistics specifications.
D)  Compare multiple-channel alternatives.
E)  Understand the customer.F) A) and E)
G) A) and C)

Question 18

Rather than compete with large greeting card companies for shelf space in supermarkets,several smaller card companies place their cards in pack-and-ship stores where the customer can mail a card on the spur of the moment,and in racks in car washes where customers who are waiting for their cars can browse and purchase cards.This is an example of which type of marketing channel strategy?

Accepted Answer

A)  a strategic channel alliance
B)  multichannel distribution
C)  parallel distribution
D)  dual distribution
E)  direct distributionF) C) and D)
G) A) and B)

Question 19

Distributor is

Accepted Answer

A)  an imprecise term for intermediaries that perform a variety of distribution functions,including selling,maintaining inventories,extending credit,and so on.
B)  the term for an intermediary that sells only to manufacturers.
C)  the term for an intermediary that takes possession of a product,alters it in some way,and then sells it to the ultimate consumer.
D)  the term for an intermediary that sells only to consumers.
E)  the term for an intermediary that sells only to other intermediaries.F) B) and D)
G) A) and D)

Question 20

The objective of information and logistics management in a customer-driven supply chain is to minimize logistics costs while

Accepted Answer

A)  satisfying suppliers.
B)  maximizing profits.
C)  maximizing supply chain membership.
D)  delivering the appropriate level of customer service.
E)  maximizing supply chain inefficiency.F) C) and D)
G) A) and E)

Exam 15: Managing Marketing Channels and Supply Chains

Activities that focus on getting the right amount of the right products to the right place at the right time at the lowest possible cost are referred to as

Correct Answer
verified

What is the first step in choosing the right supply chain?

Correct Answer
verified

Order cycle time refers to

Correct Answer
verified

The objective of information and logistics management in a customer-driven supply chain is to minimize logistics costs while

Correct Answer
verified

Hewlett-Packard is taking a proactive role in reducing the amount of electronic merchandise dumped in landfills by using ________ to reclaim recyclable and reusable materials.

Correct Answer
verified

Logistics is most closely related to which element of the marketing mix?

Correct Answer
verified

Clothing manufacturers may compete to sell their offering at prestigious retailer Neiman Marcus.The source of Neiman Marcus' power is ________ since distribution with this retailer may increase the status of a smaller brand.

Correct Answer
verified

An inventory-management system whereby the supplier determines the product amount and assortment a retailer needs and automatically delivers the appropriate items is referred to as

Correct Answer
verified

In terms of distribution,when marketing channel members are engaged in financing,grading,and marketing information and research,they are performing the ________ function.

Correct Answer
verified

Channel conflict that arises when one member bypasses another member and sells or buys products directly is referred to as

Correct Answer
verified

A retailer is

Correct Answer
verified

Correct Answer
verified

Retailers and industrial distributors prefer exclusive distribution for two reasons.One is that

Correct Answer
verified

A wholesaler is

Correct Answer
verified

Correct Answer
verified

Using the Internet to make products and services available for consumption or use by consumers or organizational buyers is referred to as

Correct Answer
verified

Nestlé and General Mills have ________ to distribute General Mills products like Cheerios under the Nestlé label in about 140 markets worldwide.

Correct Answer
verified

Which of the following statements regarding supply chains is most accurate?

Correct Answer
verified

In terms of target market coverage,density refers to the number of ________ in a geographical area.

Correct Answer
verified

Distributor is

Correct Answer
verified

Exam 15: Managing Marketing Channels and Supply Chains

Activities that focus on getting the right amount of the right products to the right place at the right time at the lowest possible cost are referred to as

Correct AnswerverifiedShow Answer

What is the first step in choosing the right supply chain?

Correct AnswerverifiedShow Answer

Order cycle time refers to

Correct AnswerverifiedShow Answer

The objective of information and logistics management in a customer-driven supply chain is to minimize logistics costs while

Correct AnswerverifiedShow Answer

Hewlett-Packard is taking a proactive role in reducing the amount of electronic merchandise dumped in landfills by using ________ to reclaim recyclable and reusable materials.

Correct AnswerverifiedShow Answer

Logistics is most closely related to which element of the marketing mix?

Correct AnswerverifiedShow Answer

Clothing manufacturers may compete to sell their offering at prestigious retailer Neiman Marcus.The source of Neiman Marcus' power is ________ since distribution with this retailer may increase the status of a smaller brand.

Correct AnswerverifiedShow Answer

An inventory-management system whereby the supplier determines the product amount and assortment a retailer needs and automatically delivers the appropriate items is referred to as

Correct AnswerverifiedShow Answer

In terms of distribution,when marketing channel members are engaged in financing,grading,and marketing information and research,they are performing the ________ function.

Correct AnswerverifiedShow Answer

Channel conflict that arises when one member bypasses another member and sells or buys products directly is referred to as

Correct AnswerverifiedShow Answer

A retailer is

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Retailers and industrial distributors prefer exclusive distribution for two reasons.One is that

Correct AnswerverifiedShow Answer

A wholesaler is

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Using the Internet to make products and services available for consumption or use by consumers or organizational buyers is referred to as

Correct AnswerverifiedShow Answer

Nestlé and General Mills have ________ to distribute General Mills products like Cheerios under the Nestlé label in about 140 markets worldwide.

Correct AnswerverifiedShow Answer

Which of the following statements regarding supply chains is most accurate?

Correct AnswerverifiedShow Answer

In terms of target market coverage,density refers to the number of ________ in a geographical area.

Correct AnswerverifiedShow Answer

Distributor is

Correct AnswerverifiedShow Answer

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