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Exam 15: Managing Marketing Channels and Supply Chains

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Question 91

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A ________ is essentially a sequence of linked suppliers and customers in which every customer is,in turn,a supplier to another customer until a finished product reaches the ultimate consumer or industrial user.

A) logistical flow
B) demand chain
C) supplier-customer alliance
D) supply chain
E) supply pipeline

F) B) and C)
G) All of the above

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Question 92

Multiple Choice

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The blending of different communication and delivery channels that are mutually reinforcing in attracting,retaining,and building relationships with consumers who shop and buy in traditional intermediaries and online is referred to as

A) direct marketing.
B) indirect marketing.
C) intensive marketing.
D) multichannel marketing.
E) electronic marketing.

F) A) and E)
G) B) and E)

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Question 93

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Some manufacturers have tried to use the brand loyalty of their consumers to force retailers to carry only their products and none from their competitors.These manufacturers were trying to force retailers to participate in a practice known as

Bentley Motors makes one of the world's most prestigious automobile brands,targeting the ultra-luxury segment.Which type of market coverage does Bentley most likely use?

Inventory management systems that are designed to make the process of reordering and receiving products as simple as possible are referred to as

Supply chain managers balance total logistics cost factors against customer service factors.Customer service factors include

Corporate vertical marketing systems are

Members of a high-school glee club sold home-baked cupcakes at school to raise money.The students selling their cupcakes to classmates would be an example of a(n)

When choosing a marketing channel or intermediary,it is important to ask several key questions,including which of these?

A supplier's attempt to stipulate to whom distributors may resell the supplier's products and in what specific geographical areas or territories they may sell is referred to as

In choosing the appropriate marketing channel,a firm should consider the interests that buyers might want fulfilled.These interests fall into four broad categories,one of which is

Enhancing a product or service to make it more appealing to buyers is ________ utility.

Items such as large household appliances that require installation,delivery,and credit demonstrate the buyer requirement of

An efficient consumer response system refers to

A(n) ________ is an intermediary that sells to consumers.

Under the Clayton Act,________ with existing channel members may be illegal.

Inspecting,testing,or judging products and assigning them quality grades is an example of a ________ function.

Ace Hardware is a national ________ that allows its members,retailers of paint and hardware products,to concentrate their buying power through wholesalers and plan collaborative promotional and pricing activities.

Customers currently link to Cisco's website to configure,price,and order its networking equipment.Cisco then sends orders back out across the Internet to producers and assemblers including Celestica,Flextronics,Jabil,and Solectron.Products are built and tested to Cisco's standards,sometimes with procedures run remotely by Cisco.Most items are then drop-shipped to buyers,untouched by Cisco's employees.This is a description of Cisco's

International Products,a U.S.firm that sells industrial cleansers and lubricants,wanted to sell its product to factories,hospitals,and labs in China,but it did not have the necessary expertise.As a result,International Products hired Asia Marketing & Management to sell,stock,and deliver a full assortment of products to the Chinese market.Asia Marketing & Management is an example of a(n)