Question 1

Figure 16-8
 
-Which of the following retailers would best fit in quadrant C shown in the retail positioning matrix,Figure 16-8 above?

Accepted Answer

A)  Kmart
B)  Dillard's department store
C)  7-Eleven convenience store
D)  Payless ShoeSource
E)  Lamborghini automobile dealerF) B) and C)
G) B) and E)

Question 2

Explain the global impact of retailing.

Accepted Answer

Retailing is important to the United Sta...

Question 3

Off-price retailing refers to the

Accepted Answer

A)  differences between the final selling price and the retailer's cost.
B)  sale of brand name merchandise at lower than regular prices.
C)  sale of merchandise at maintained markups.
D)  amount added by the manufacturer to achieve the desired suggested retail price.
E)  reduction in retail price usually expressed as the gross margin.F) B) and D)
G) None of the above

Question 4

________ exists if multiple retail channels become complementary throughout the many touch points with consumers.

Accepted Answer

A)  Multiretail marketing
B)  Shopper marketing
C)  Omnichannel retailing
D)  Retail positioning
E)  The wheel of retailingF) A) and C)
G) A) and E)

Question 5

Consumers benefit in dealing with retail corporate chains because

Accepted Answer

A)  corporate chains have more experience than other forms of retailers.
B)  they can own stock in the same company where they shop since corporate chain stock must be publicly traded.
C)  they can establish a credit history more easily than with other forms of retailers.
D)  there are multiple outlets with similar merchandise and consistent management policies.
E)  they have less stress in making decisions since merchandise is arranged and displayed by professional designers.F) A) and E)
G) A) and B)

Question 6

The term bricks and clicks refers to ________ and ________,respectively.

Accepted Answer

A)  catalogs;websites
B)  search engines;websites
C)  traditional retailers;online retailers
D)  buildings;shoppers
E)  computer novice buyers;computer savvy buyersF) C) and D)
G) A) and C)

Question 7

Intangibles,such as a sense of belonging,excitement,style,or warmth,are considered to be ________ of a store's image.

Accepted Answer

A)  functional qualities
B)  sociological qualities
C)  psychological attributes
D)  antecedent attributes
E)  personality elementsF) B) and C)
G) C) and D)

Question 8

The four utilities offered to consumers through retailing are

Accepted Answer

A)  convenience,performance,possession,and form.
B)  time,place,possession,and form.
C)  product,price,place,and promotion.
D)  people,productivity,process,and physical environment.
E)  convenience,consistency,competition,and choice.F) C) and D)
G) D) and E)

Question 9

Ford dealerships represent which type of franchise?

Accepted Answer

A)  business-format franchise
B)  manufacturing franchise
C)  general service franchise
D)  product-distribution franchise
E)  business franchise ventureF) B) and D)
G) C) and D)

Question 10

When Paulette first saw the dress in the store window,she knew two things.She had to own the dress,and she could not afford it at its current price.Disappointed,she left.Two weeks later,she passed by the store again and saw that the price of the dress had been reduced to one that she could afford.Specifically,the store had reduced the price by 30 percent to "move" it.Paulette was able to purchase the dress because of a(n)

Accepted Answer

A)   negative markup.
B)   markup elimination.
C)   markdown.
D)   liquidity reduction.
E)   increase in net margin.F) B) and C)
G) D) and E)

Question 11

A maintained markup is

Accepted Answer

A)  the difference between the final selling price and the retailer's cost.
B)  the initial selling price minus the amount paid by the retailer.
C)  the amount the manufacturer adds to achieve the desired suggested retail price.
D)  the net margin.
E)  the highest price listed for the product.F) D) and E)
G) B) and D)

Question 12

Wholesalers that own the merchandise they sell but do not physically handle,stock,or deliver it are referred to as

Accepted Answer

A)  cash and carry wholesalers.
B)  rack jobbers.
C)  truck jobbers.
D)  manufacturer's representatives.
E)  drop shippers.F) C) and D)
G) B) and E)

Question 13

Name the four utilities offered by retailers and identify a retailer that provides that utility.

Accepted Answer

The four utilities retailing offers are ...

Question 14

A common financial indicator of how effectively retail space is used to generate revenue can be calculated by determining

Accepted Answer

A)  net sales.
B)  markdown percentage.
C)  market share.
D)  sales per square foot.
E)  transactions per customer.F) D) and E)
G) A) and B)

Question 15

The marketing metrics related to a retailer's finances include all of the following except which?

Accepted Answer

A)  the markdown percentage
B)  inventory carrying costs
C)  the return on sales
D)  the gross margin
E)  the sales per employeeF) A) and B)
G) C) and D)

Question 16

A store chain is looking for a wholesaler to furnish its health and beauty display shelves,perform all channel functions,and sell to it on consignment.Which of the following would be the wisest wholesaler choice for its requirements?

Accepted Answer

A)  a rack jobber
B)  a truck jobber
C)  a cash and carry wholesaler
D)  a desk jobber
E)  a drop shipperF) A) and B)
G) C) and E)

Question 17

Stores that carry a broad product line,with limited depth,are referred to as

Accepted Answer

A)  limited-line stores.
B)  general merchandise stores.
C)  scrambled merchandise stores.
D)  hypermarkets.
E)  intertype outlets.F) A) and E)
G) All of the above

Question 18

Wholesalers that take title to merchandise but sell only to buyers that call on them,pay for and move/take away the merchandise themselves are referred to as

Accepted Answer

A)  rack jobbers.
B)  truck jobbers.
C)  transport vendors.
D)  cash and carry wholesalers.
E)  drop shippers.F) A) and D)
G) A) and C)

Question 19

Which of the following is an example of nonstore retailing?

Accepted Answer

A)  hypermarkets
B)  supercenters
C)  shopping centers
D)  telemarketing
E)  general merchandise storesF) B) and C)
G) A) and E)

Question 20

An IKEA mail order catalog is an example of ________ retailing.

Accepted Answer

A)  intrusive
B)  intertype
C)  scrambled
D)  nonstore
E)  hypermarketF) B) and E)
G) A) and E)

Exam 16: Retailing and Wholesaling

Which of the following is an example of nonstore retailing?

Correct Answer
verified

Intangibles,such as a sense of belonging,excitement,style,or warmth,are considered to be ________ of a store's image.

Correct Answer
verified

Off-price retailing refers to the

Correct Answer
verified

Stores that carry a broad product line,with limited depth,are referred to as

Correct Answer
verified

The marketing metrics related to a retailer's finances include all of the following except which?

Correct Answer
verified

________ exists if multiple retail channels become complementary throughout the many touch points with consumers.

Correct Answer
verified

An IKEA mail order catalog is an example of ________ retailing.

Correct Answer
verified

Wholesalers that own the merchandise they sell but do not physically handle,stock,or deliver it are referred to as

Correct Answer
verified

A common financial indicator of how effectively retail space is used to generate revenue can be calculated by determining

Correct Answer
verified

Correct Answer
verified

The four utilities offered to consumers through retailing are

Correct Answer
verified

Ford dealerships represent which type of franchise?

Correct Answer
verified

A store chain is looking for a wholesaler to furnish its health and beauty display shelves,perform all channel functions,and sell to it on consignment.Which of the following would be the wisest wholesaler choice for its requirements?

Correct Answer
verified

Explain the global impact of retailing.

Correct Answer
verified
Retailing is important to the United Sta...
View Answer

Name the four utilities offered by retailers and identify a retailer that provides that utility.

Correct Answer
verified
The four utilities retailing offers are ...
View Answer

Consumers benefit in dealing with retail corporate chains because

Correct Answer
verified

Wholesalers that take title to merchandise but sell only to buyers that call on them,pay for and move/take away the merchandise themselves are referred to as

Correct Answer
verified

The term bricks and clicks refers to and ,respectively.

Correct Answer
verified

Figure 16-8 -Which of the following retailers would best fit in quadrant C shown in the retail positioning matrix,Figure 16-8 above?

Correct Answer
verified

A maintained markup is

Correct Answer
verified

Exam 16: Retailing and Wholesaling

Which of the following is an example of nonstore retailing?

Correct AnswerverifiedShow Answer

Intangibles,such as a sense of belonging,excitement,style,or warmth,are considered to be ________ of a store's image.

Correct AnswerverifiedShow Answer

Off-price retailing refers to the

Correct AnswerverifiedShow Answer

Stores that carry a broad product line,with limited depth,are referred to as

Correct AnswerverifiedShow Answer

The marketing metrics related to a retailer's finances include all of the following except which?

Correct AnswerverifiedShow Answer

________ exists if multiple retail channels become complementary throughout the many touch points with consumers.

Correct AnswerverifiedShow Answer

An IKEA mail order catalog is an example of ________ retailing.

Correct AnswerverifiedShow Answer

Wholesalers that own the merchandise they sell but do not physically handle,stock,or deliver it are referred to as

Correct AnswerverifiedShow Answer

A common financial indicator of how effectively retail space is used to generate revenue can be calculated by determining

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The four utilities offered to consumers through retailing are

Correct AnswerverifiedShow Answer

Ford dealerships represent which type of franchise?

Correct AnswerverifiedShow Answer

A store chain is looking for a wholesaler to furnish its health and beauty display shelves,perform all channel functions,and sell to it on consignment.Which of the following would be the wisest wholesaler choice for its requirements?

Correct AnswerverifiedShow Answer

Explain the global impact of retailing.

Correct AnswerverifiedRetailing is important to the United Sta...View AnswerShow Answer

Name the four utilities offered by retailers and identify a retailer that provides that utility.

Correct AnswerverifiedThe four utilities retailing offers are ...View AnswerShow Answer

Consumers benefit in dealing with retail corporate chains because

Correct AnswerverifiedShow Answer

Wholesalers that take title to merchandise but sell only to buyers that call on them,pay for and move/take away the merchandise themselves are referred to as

Correct AnswerverifiedShow Answer

The term bricks and clicks refers to ________ and ________,respectively.

Correct AnswerverifiedShow Answer

Figure 16-8 -Which of the following retailers would best fit in quadrant C shown in the retail positioning matrix,Figure 16-8 above?

Correct AnswerverifiedShow Answer

A maintained markup is

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified

Correct Answer
verified
Retailing is important to the United Sta...
View Answer

Correct Answer
verified
The four utilities retailing offers are ...
View Answer

Correct Answer
verified

Correct Answer
verified

The term bricks and clicks refers to and ,respectively.

Correct Answer
verified

Correct Answer
verified

Correct Answer
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