A) rich media.
B) Facebook.
C) avatar media.
D) social media.
E) feedback loops.
G) None of the above
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A) short message length.
B) photo-sharing capability.
C) ability to display user-generated video content.
D) ownership of CoTweet.
E) ability to post professional profiles.
G) D) and E)
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A) online advertisements.
B) user-generated content (UGC) .
C) blogs.
D) wikis.
E) YouTube.
G) A) and B)
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A) online hangouts and games.
B) online media where users submit news,photos,and videos-often accompanied by a feedback process to identify popular topics.
C) any type of medium in which large groups of people read content generated by a business,government,or corporation.
D) only media that allow face-to-face communication.
E) all forms of electronic media.
G) A) and C)
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A) YouTube.
B) LinkedIn.
C) Facebook.
D) Twitter.
E) Google Chrome.
G) C) and D)
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A) a website where users may create a personal profile,add other users as friends,and exchange comments,photos,videos,and "likes" with them.
B) a website that enables users to send and receive short messages up to 280 characters long.
C) a business-oriented website that lets users post their professional profiles to connect to a network of businesspeople.
D) a video-sharing website in which users can upload,distribute,view,and comment on videos.
E) a website that enables online customers to use their collective buying power to take advantage of deeply discounted prices for a product or service each day.
G) B) and C)
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A) compete directly with online sites such as Macy's online store.
B) wage a battle for niceness by addressing bullying being faced by young girls.
C) use the affiliate fees and commissions to grow its business.
D) reward users for what they are already doing online.
E) share images of favorite things by women for other women.
G) B) and E)
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A) Wikipedia
B) Twitter
C) Facebook
D) Bing
E) Google
G) C) and E)
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A) a website where users may create a personal profile,add other users as friends,and exchange comments,photos,videos,and "likes" with them.
B) a website that enables users to send and receive short messages up to 280 characters long.
C) a business-oriented website that lets users post their professional profiles to connect to a network of businesspeople.
D) a video-sharing website in which users can upload,distribute,view,and comment on videos.
E) a website that enables online customers to use their collective buying power to take advantage of deeply discounted prices for a product or service each day.
G) A) and C)
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From a brand manager's viewpoint,the 10 ...View Answer
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A) cost-per-click
B) cost-per-thousand
C) click-through-rate
D) conversion rate
E) cost-per-action
G) A) and B)
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Social media represent a unique blending...View Answer
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A) the degree to which a person's thoughts,feelings,likes,and dislikes are shared when engaged in a social interaction.
B) the degree of acoustic,visual,and personal contact between two communication partners.
C) an undesirable effect of social media in which too much personal information is given by users,resulting in identity theft.
D) a growing trend in which telephone and e-mail communications contribute to one's online profile.
E) behavior that leads to an unfavorable impression by other online users.
G) A) and B)
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Facebook pages allow a brand manager to ...View Answer
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A) a follower
B) a campus ambassador
C) a user commission
D) a user post
E) a request for more information
G) A) and E)
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A) cost-per-click
B) cost-per-thousand
C) click-through-rate
D) cost-per-view
E) cost-per-action
G) All of the above
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Research suggests,first,be creative in u...View Answer
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A) wiki.
B) blog.
C) chat room.
D) Facebook post.
E) tweet.
G) C) and D)
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A) the total number of unique visitors to a Facebook page in a given time period.
B) the number of people who have opted in to a brand's messages through a social media platform at a given time.
C) the percentage of people who have clicked on a link on the page to visit a specific site.
D) the number of people who interact with a post ("like," make a comment,and so on) divided by the total number of people seeing the post.
E) the brand's share or percentage of all the online social media chatter related to its product category or a topic.
G) None of the above
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A) is "delighted" about the brand advertised and sends messages to his online friends and then back to the advertiser about the joys of using the brand.
B) tries to promote an anti-consumerist agenda to other online users,hindering the effectiveness of online advertisements.
C) is a paid "brand ambassador" by the advertisers to promote the brand's positive qualities by sending messages to his/her online friends.
D) is indifferent or neutral to advertisements on social networks.
E) is an advocate who develops her own Facebook,Twitter,or YouTube following and therefore should be contacted by advertisers about placing an ad on her website.
G) A) and B)
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