Question 1

iVillage.com is a website for women that encourages its users to discuss health and beauty,parenting,personal finances,career management,and relationships.This website is an example of

Accepted Answer

A)  spam.
B)  a shopping bot.
C)  a web community.
D)  a blog.
E)  a web café.F) C) and D)
G) B) and E)

Question 2

An Internet-enabled promotional strategy that encourages individuals to forward marketer-initiated messages to others via e-mail,social networking,and blogs is referred to as

Accepted Answer

A)  buzz marketing.
B)  customerization.
C)  viral marketing.
D)  "liking."
E)  permission marketing.F) A) and E)
G) A) and B)

Question 3

Consumers deftly use Internet technology to seek information,evaluate alternatives,and make purchase decisions on their own time,terms,and conditions.This describes which reason consumers buy and shop online?

Accepted Answer

A)  convenience
B)  choice
C)  customization
D)  control
E)  communicationF) B) and E)
G) All of the above

Question 4

About ________ percent of U.S.online shoppers have engaged in showrooming for one or more products.

Accepted Answer

A)  10
B)  25
C)  33
D)  40
E)  75F) A) and C)
G) None of the above

Question 5

The blending of different communication and delivery channels that are mutually reinforcing in attracting,retaining,and building relationships with consumers who shop and buy in the traditional marketplace and online is referred to as

Accepted Answer

A)  multichannel marketing.
B)  strategic channel alliances.
C)  dual-track reselling.
D)  dual distribution.
E)  retail segmentation.F) C) and D)
G) A) and C)

Question 6

An Internet-enabled digital environment characterized by face-to-screen exchange relationships and electronic images and offerings is referred to as a(n)

Accepted Answer

A)  extranet.
B)  intranet.
C)  marketplace.
D)  marketspace.
E)  web portal.F) B) and C)
G) A) and C)

Question 7

Careerbuilder.com has made its Monk-e-mail site,which allows users to send personalized,private-themed e-cards for all occasions,so compelling that more than 100 million Monk-e-mails have been sent since 2006.Careerbuilder.com is using ________ to promote its services.

Accepted Answer

A)  viral marketing
B)  opt-out marketing
C)  customerization
D)  niche marketing
E)  buzz marketingF) A) and D)
G) A) and C)

Question 8

When you view a selection at Amazon.com and see "Customers who bought this (item) also bought... ," you are seeing the application of

Accepted Answer

A)  choiceboards.
B)  adaptive selling.
C)  multichannel marketing.
D)  personalization
E)  collaborative filtering.F) B) and E)
G) A) and B)

Question 9

Internet-enabled software permits the practice of Delta Air Lines to change its prices in real time in response to supply and demand conditions.This describes one example of why consumers shop and buy online,which is

Accepted Answer

A)  convenience.
B)  choice.
C)  cost.
D)  customization.
E)  control.F) A) and B)
G) C) and D)

Question 10

Internet-enabled technology employed in transmitting information from marketer-to-consumer,consumer-to-consumer,and consumer-to-marketer is referred to as

Accepted Answer

A)  customerization.
B)  viral marketing.
C)  communication.
D)  spam.
E)  buzz.F) A) and B)
G) B) and D)

Question 11

Internet users aged 15 and older are expected to buy about ________ worth of products and services online (excluding travel,automobiles,and prescription medications) in 2021.

Accepted Answer

A)  $200 million
B)  $900 million
C)  $40 billion
D)  $200 billion
E)  $500 billionF) C) and D)
G) All of the above

Question 12

The General offers automobile insurance online.Buyers can purchase a policy over the Internet and the company will provide immediate proof of insurance to get legal drivers on the road quickly.This shows how electronic commerce contributes to customer value through the creation of

Accepted Answer

A)  service utility.
B)  form utility.
C)  place utility.
D)  possession utility.
E)  price utility.F) None of the above
G) B) and C)

Question 13

The term ________ refers to the ability of consumers to stop or change the kind,amount,or timing of information sent to them about products or brands.

Accepted Answer

A)  not-in
B)  consent-out
C)  opt-out
D)  permission-denied
E)  authorization-deniedF) D) and E)
G) B) and D)

Question 14

The online consumer who shops online but buys offline,or shops offline but buys online is referred to as a ________ consumer.

Accepted Answer

A)  multi-retail
B)  cross-channel
C)  marketspace
D)  clicks and bricks
E)  Web 3.0F) A) and B)
G) C) and D)

Question 15

The subsegment of all Internet users who employ this technology to research products and services and make purchases is referred to as

Accepted Answer

A)  digital consumers.
B)  online consumers.
C)  cyberspace consumers.
D)  cross-channel consumers.
E)  multichannel consumers.F) A) and B)
G) A) and C)

Question 16

Figment.com is a website owned by publisher Random House that caters to teenagers who love to read and write fan fiction.It has more than 300,000 members who can share,create,and moderate content,as well as recommend products.This website is an example of

Accepted Answer

A)  spam.
B)  a shopping bot.
C)  a web community.
D)  a blog.
E)  a web café.F) A) and B)
G) None of the above

Question 17

Define a cross-channel consumer,and explain why they are important to marketers.

Accepted Answer

A cross-channel consumer is an online co...

Question 18

The most preferred device used for online shopping and buying is

Accepted Answer

A)  a smartphone.
B)  a tablet.
C)  a store kiosk.
D)  a laptop or desktop computer.
E)  The majority of people have no preference for device.F) A) and C)
G) A) and E)

Question 19

Which of the following statements regarding when and where online consumers shop and buy is most accurate?

Accepted Answer

A)  Eighty percent of online sales occur on the weekends.
B)  The busiest shopping day is Saturday.
C)  Only 10 percent of consumers say they visit websites from their place of work.
D)  Favorite websites for workday shopping and buying include those featuring event tickets,travel,and flowers and gifts.
E)  Most people buy online when they are sad or depressed.F) C) and D)
G) A) and E)

Question 20

Although Recreational Equipment,Inc.(www.rei.com) has typical retail store hours,35 percent of its orders are placed between the hours of 10 p.m.and 7 a.m.This shows how electronic commerce contributes to customer value through the creation of

Accepted Answer

A)  time utility.
B)  place utility.
C)  possession utility.
D)  form utility.
E)  access utility.F) All of the above
G) B) and D)

Exam 21: Implementing Interactive and Multichannel Marketing

When you view a selection at Amazon.com and see "Customers who bought this (item) also bought... ," you are seeing the application of

Correct AnswerverifiedShow Answer

Internet-enabled technology employed in transmitting information from marketer-to-consumer,consumer-to-consumer,and consumer-to-marketer is referred to as

Correct AnswerverifiedShow Answer

The online consumer who shops online but buys offline,or shops offline but buys online is referred to as a ________ consumer.

Correct AnswerverifiedShow Answer

About ________ percent of U.S.online shoppers have engaged in showrooming for one or more products.

Correct AnswerverifiedShow Answer

Consumers deftly use Internet technology to seek information,evaluate alternatives,and make purchase decisions on their own time,terms,and conditions.This describes which reason consumers buy and shop online?

Correct AnswerverifiedShow Answer

Careerbuilder.com has made its Monk-e-mail site,which allows users to send personalized,private-themed e-cards for all occasions,so compelling that more than 100 million Monk-e-mails have been sent since 2006.Careerbuilder.com is using ________ to promote its services.

Correct AnswerverifiedShow Answer

The blending of different communication and delivery channels that are mutually reinforcing in attracting,retaining,and building relationships with consumers who shop and buy in the traditional marketplace and online is referred to as

Correct AnswerverifiedShow Answer

Internet-enabled software permits the practice of Delta Air Lines to change its prices in real time in response to supply and demand conditions.This describes one example of why consumers shop and buy online,which is

Correct AnswerverifiedShow Answer

The term ________ refers to the ability of consumers to stop or change the kind,amount,or timing of information sent to them about products or brands.

Correct AnswerverifiedShow Answer

Internet users aged 15 and older are expected to buy about ________ worth of products and services online (excluding travel,automobiles,and prescription medications) in 2021.

Correct AnswerverifiedShow Answer

Although Recreational Equipment,Inc.(www.rei.com) has typical retail store hours,35 percent of its orders are placed between the hours of 10 p.m.and 7 a.m.This shows how electronic commerce contributes to customer value through the creation of

Correct AnswerverifiedShow Answer

The subsegment of all Internet users who employ this technology to research products and services and make purchases is referred to as

Correct AnswerverifiedShow Answer

Which of the following statements regarding when and where online consumers shop and buy is most accurate?

Correct AnswerverifiedShow Answer

The most preferred device used for online shopping and buying is

Correct AnswerverifiedShow Answer

An Internet-enabled promotional strategy that encourages individuals to forward marketer-initiated messages to others via e-mail,social networking,and blogs is referred to as

Correct AnswerverifiedShow Answer

The General offers automobile insurance online.Buyers can purchase a policy over the Internet and the company will provide immediate proof of insurance to get legal drivers on the road quickly.This shows how electronic commerce contributes to customer value through the creation of

Correct AnswerverifiedShow Answer

An Internet-enabled digital environment characterized by face-to-screen exchange relationships and electronic images and offerings is referred to as a(n)

Correct AnswerverifiedShow Answer

Figment.com is a website owned by publisher Random House that caters to teenagers who love to read and write fan fiction.It has more than 300,000 members who can share,create,and moderate content,as well as recommend products.This website is an example of

Correct AnswerverifiedShow Answer

iVillage.com is a website for women that encourages its users to discuss health and beauty,parenting,personal finances,career management,and relationships.This website is an example of

Correct AnswerverifiedShow Answer

Define a cross-channel consumer,and explain why they are important to marketers.

Correct AnswerverifiedA cross-channel consumer is an online co...View AnswerShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
A cross-channel consumer is an online co...
View Answer