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Buyer power is the ability of buyers to affect the price they must pay for an item.

A) True
B) False

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Which of the following represents the core drives of the information age?


A) Data, Information, Business Intelligence, Knowledge.
B) Fact, Data, Intelligence, Experience.
C) Fact, Intelligence, Business Skills, Knowledge.
D) Data, Intelligence, Business Information, Knowledge.

E) A) and B)
F) A) and C)

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Which group of stakeholder's primary interests include fair compensation, job security, and ethical conduct/treatment?


A) Employees
B) Shareholders/Investors
C) Community
D) Customers

E) C) and D)
F) B) and C)

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What is a way of monitoring the entire system in a company, by viewing the multiple inputs being processed to produce outputs?


A) Feedback thinking.
B) Systems thinking.
C) Output management.
D) Operational thinking.

E) B) and C)
F) A) and D)

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Who is responsible for collecting, maintaining, and distributing company knowledge?


A) Chief data officer (CDO) .
B) Chief security officer (CSO) .
C) Chief privacy officer (CPO) .
D) Chief knowledge officer (CKO) .

E) A) and C)
F) All of the above

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What are descriptive analytics?


A) The scientific process of transforming data into insight for making better decisions.
B) Uses techniques that describe past performance and history.
C) Uses techniques that extract information from data and use it to predict future trends and identify behavioral patterns.
D) Uses techniques that create models indicating the best decision to make or course of action to take.

E) All of the above
F) B) and C)

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Which of the following provides an example of data?


A) Who are my best customers?
B) What is my best-selling product?
C) What is my worst-selling product?
D) Who is customer number 12345XX?

E) A) and B)
F) None of the above

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Your boss, Penny Dirks, has asked you to analyze the airline industry using Porter's three generic strategies. Which of the following companies are using a differentiation strategy?


A) Southwest, Horizon, Frontier, JetBlue.
B) British Airways, Singapore Airlines, Virgin Atlantic.
C) Sky Taxi - a rent by the hour personal plane service.
D) All of the above.

E) All of the above
F) A) and B)

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There are many different stakeholders found in an organization. Stakeholders drive business strategies, and depending on the stakeholder's perspective, the business strategy can change. Which of the following is a main concern for the government?


A) Maximize profits.
B) Adhere to regulations/laws.
C) Exceptional customer service.
D) Reliable contracts.

E) A) and D)
F) C) and D)

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MIS is a business function. Which of the following does MIS perform to help aid the company in decision making and problem solving?


A) Moves information about people.
B) Moves processes across the company to improve systems.
C) Moves information about products.
D) All of the above.

E) A) and C)
F) C) and D)

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John Cleaver is the CEO of Tech World, which is a retail store that sells computers, monitors, cameras, televisions and many other electronic products. John and his executive team are meeting to brainstorm new ideas on how to grow the business. One idea is to mimic a competitor's product that is attempting to sell a new product in a different industry. After performing a Porter's Five Forces analysis John determines that all of the forces are high in this new industry. What should John do?


A) Explode into the market with an overflow of the product.
B) Contemplate other products to introduce at the same time in this new market.
C) Compare the competitor's prices and offer his product lower in this new market.
D) Not introduce the product because all five forces are strong and this would be a highly risky business strategy.

E) A) and D)
F) B) and D)

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What are services?


A) Material items or products that customers will buy to satisfy a want or need.
B) Tasks performed by people that customers will buy to satisfy a want or need.
C) The process where a business takes raw materials and processes them or converts them into a finished product for its goods or services.
D) The rate at which goods and services are produced based upon total output given total inputs.

E) B) and D)
F) A) and D)

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What is data converted into a meaningful and useful context?


A) Competitive intelligence.
B) Information.
C) Buyer power.
D) First-mover advantage.

E) B) and C)
F) A) and B)

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Predictive analytics use techniques that create models indicating the best decision to make or course of action to take.

A) True
B) False

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Your boss, Kerry Miller, has asked you to analyze the soft drink industry using Porter's five forces model. Which of the following represents supplier power in the soft drink industry?


A) Pepsi requires stores that carry Pepsi products to commit to minimum orders of 1,000 cases.
B) Walmart negotiates a lower cost per bottle from Coke in exchange for premium shelf space in every Walmart store.
C) Zevia Natural Diet Soda begins selling directly over the Internet.
D) Vitamin water, fruit juice, coffee.

E) A) and B)
F) C) and D)

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The information age is the present time, during which infinite quantities of facts are widely available to anyone who can use a computer.

A) True
B) False

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Today's workers are referred to as ________ and they use BI along with personal experience to make decisions based on both information and intuition, a valuable resource for any company.


A) Knowledge workers
B) Knowledge thinkers
C) Knowledge resources
D) Knowledge players

E) A) and B)
F) B) and C)

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The business decisions made by the accounting department include manufacturing data, distribution data, and production data.

A) True
B) False

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A dynamic report can include updating daily stock market prices or the calculation of available inventory.

A) True
B) False

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Recently, 150 of the Fortune 500 companies added this position to their list of senior executives.


A) Chief technology officer (CTO) .
B) Chief data officer (CDO) .
C) Chief privacy officer (CPO) .
D) Chief knowledge officer (CKO) .

E) C) and D)
F) B) and C)

Correct Answer

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