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Business intelligence is information collected from multiple sources. Which of the following provides an example of a source that would be included in business intelligence?


A) Suppliers.
B) Customers.
C) Competitors.
D) All of the above.

E) A) and D)
F) A) and C)

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In a SWOT analysis strengths and weaknesses originate inside an organization, or internally. Opportunities and threats originate outside an organization, or externally and cannot always be anticipated or controlled.

A) True
B) False

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Which of the following offers an example where Porter's five forces are mostly weak and competition is low?


A) An international hotel chain purchasing milk.
B) A coffee shop.
C) A single consumer purchasing milk.
D) A dog walking business.

E) A) and B)
F) C) and D)

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MIS is a tool that is most valuable when it leverages the talents of people who know how to use and manage it effectively.

A) True
B) False

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What type of structured data includes input data, click-stream data, or gaming data?


A) Human-generated.
B) Machine-generated.
C) Machine-to-machine (M2M)
D) Systems thinking

E) A) and B)
F) C) and D)

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The business decisions made by the finance department include promotion data, sales data, and advertising data.

A) True
B) False

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In a SWOT analysis potential external threats are harmful when they identify all threats or risks detrimental to your organization, including new market entrants, substitute products, employee turnover, differentiating products, shrinking markets, adverse changes in regulations, economic shifts, and so on.

A) True
B) False

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Which role within a company is responsible for overseeing all uses of MIS and ensuring that MIS strategic aligns with business goals and objectives?


A) Chief knowledge officer (CKO) .
B) Chief privacy officer (CPO) .
C) Chief information officer (CIO) .
D) Chief security officer (CSO) .

E) A) and C)
F) C) and D)

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Managers use four common tools to analyze competitive intelligence and develop competitive advantages. Which of the following is not one of these tools?


A) The three generic strategies.
B) The Five Forces Model.
C) First-mover advantage.
D) SWOT analysis.

E) All of the above
F) B) and C)

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What is big data?


A) A document containing data organized in a table, matrix, or graphical format allowing users to easily comprehend and understand information.
B) A collection of large complex data sets, including structured and unstructured, which cannot be analyzed using traditional database methods and tools.
C) A view of data at a particular moment in time.
D) A world where interconnected, Internet-enabled devices or "things" can collect and share data without human intervention.

E) A) and D)
F) A) and C)

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The threat of substitute products or services refers to the power of customers to purchase alternatives.

A) True
B) False

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FedEx created a first-mover advantage by developing its customer self-service software, which allows people to request parcel pickups, print mailing slips, and track parcels online.

A) True
B) False

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Explain systems thinking and how management information systems enable business communications.

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A system is a collection of parts that l...

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In a SWOT analysis, which of the following could you discover as potential external opportunities (helpful) ?


A) Cost advantages.
B) Damaged reputation.
C) New markets.
D) Improved marketing campaigns.

E) B) and C)
F) A) and D)

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If a business is following a focused strategy then its competitive scope is ________.


A) Broad market.
B) Narrow market.
C) Broad range products.
D) Broad range of services.

E) None of the above
F) All of the above

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In a SWOT analysis potential internal weaknesses are harmful when they identify all key areas that require improvement. Weaknesses focus on the absence of certain strengths, including absence of an Internet marketing plan, damaged reputation, problem areas for service, outdated technology, employee issues, and so on.

A) True
B) False

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Prescriptive analytics use techniques that create models indicating the best decision to make or course of action to take.

A) True
B) False

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Which activities belong in the finance department?


A) Records, measures, and reports monetary transactions.
B) Tracks strategic financial issues, including money, banking, credit, investments, and assets.
C) Supports the sales by planning, pricing, and promoting goods or services is marketing.
D) Relies on information from operations to understand inventory, place orders, and forecast consumer demand.

E) A) and D)
F) C) and D)

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There are many different stakeholders found in an organization with common business interests. Depending on the stakeholder's perspective, the business strategy can change. Which of the following is not a main concern for shareholders/investors?


A) Maximize profits.
B) Grow market share.
C) Job security.
D) High return on investment.

E) B) and C)
F) All of the above

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According to Fast Company magazine, chief automation officer is a new executive level we might see created over the next decade. Which of the following includes the roles and responsibilities of this officer?


A) Manage and defend intellectual property, copy-rights and patents.
B) Determines if a person or business process can be replaced by a robot or software.
C) Create the optimal relationship between user and technology.
D) Ensure the ethical and legal use of information within an organization.

E) C) and D)
F) A) and B)

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