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Shelby Black runs a very successful hair salon in downtown Los Angeles. One of Shelby's tasks is to input positive and negative customer reviews into her computer system. What type of information is Shelby gathering?


A) Feedback.
B) Processing.
C) Output management.
D) Sales processing.

E) A) and B)
F) A) and C)

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Sandy Fiero works as the Chief Knowledge Officer for Bend Lumbar Company. She has been given the responsibility to create a product or service that will bring an added value to its customers to increase the company's revenue. Sandy determines that the best value she can add is by creating a service that offers free next day shipping on any order over $50. Where in the value chain is Sandy adding value?


A) The primary value activity outbound logistics.
B) The primary value activity inbound logistics.
C) The primary value activity marketing and sales.
D) The primary value activity operations.

E) B) and D)
F) A) and B)

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Business intelligence is information collected from multiple sources such as suppliers, customers, competitors, partners, and industries that analyzes patterns, trends, and relationships for strategic decision making.

A) True
B) False

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The business decisions made by the sales department include potential customer data, sales report data, commission data, and customer support data.

A) True
B) False

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A business process is a standardized set of activities that accomplish a specific task, such as processing a customer's order.

A) True
B) False

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What are the characteristics of unstructured data?


A) Does not follow a specified format.
B) Free-form text.
C) Emails, twitter tweets, and text messages.
D) All of the above.

E) A) and B)
F) A) and C)

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What is Porter's Five Forces Model?


A) Evaluates an organization's strengths, weaknesses, opportunities, and threats to identify significant influences that work for or against business strategies.
B) Analyzes the competitive forces within the environment in which a company operates to assess the potential for profitability in an industry.
C) Views a firm as a series of business processes, each of which adds value to the product or service.
D) Generic business strategies that are neither organization nor industry specific and can be applied to any business, product, or service.

E) A) and B)
F) A) and C)

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Your boss, Kerry Miller, has asked you to analyze the soft drink industry using Porter's five forces model. Which of the following represents rivalry in the soft drink industry?


A) Pepsi requires stores that carry Pepsi products to commit to minimum orders of 1,000 cases.
B) Walmart negotiates a lower cost per bottle from Coke in exchange for premium shelf space in every Walmart store.
C) Zevia Natural Diet Soda begins selling directly over the Internet.
D) Coke and Pepsi submit bids to the owner of a football stadium for the exclusive sale of their products during games.

E) All of the above
F) A) and B)

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Which activities belong in the operations management department?


A) Records, measures, and reports monetary transactions.
B) Manages the process of converting or transforming resources into goods or services.
C) Supports the sales by planning, pricing, and promoting goods or services is marketing.
D) Maintains policies, plans, and procedures for the effective management of employees.

E) A) and B)
F) A) and C)

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Production is the process where a business takes raw materials and processes them or converts them into a finished product for its goods or services.

A) True
B) False

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What are costs that make customers reluctant to switch to another product or service?


A) Support activities.
B) Switching costs.
C) Loyalty rewards.
D) Value chain activities.

E) None of the above
F) All of the above

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Which of the following is considered data?


A) Quantity sold
B) Best customer by month
C) Best-selling item by month
D) Worst-selling item by month

E) A) and D)
F) All of the above

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According to Porter's three generic strategies, Walmart is following a business strategy that focuses on 'broad market and low cost'.

A) True
B) False

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When reviewing Porter's value chain analysis, which of the below provides customer support after the sale of goods and services?


A) Inbound logistics.
B) Outbound logistics.
C) Operations.
D) Service.

E) B) and C)
F) A) and D)

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Which of the following evaluates a project's position?


A) SWOT Analysis
B) The Five Forces Model
C) Value Chain Analysis
D) Three Generic Strategies

E) B) and C)
F) A) and D)

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The accounting and finance departments primarily use monetary data.

A) True
B) False

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Successful companies today operate cross-functionally, integrating the operations of all departments.

A) True
B) False

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Which of the following is a common approach to closing an MIS skills gap?


A) Social recruiting.
B) Off-site training.
C) Mentoring services.
D) All of the above.

E) B) and C)
F) A) and B)

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If you were thinking about a home theater system which of the following represents the outputs?


A) The DVD player, DVD movie, speakers, TV, and electricity.
B) Playing the movie including the audio through the speakers and the video on the TV.
C) A message stating that the disk is dirty and cannot be played.
D) Spinning the disk to play, pause, rewind, or fast forward.

E) A) and C)
F) B) and C)

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What uses techniques that extract information from data and use it to predict future trends and identify behavioral patterns?


A) Business analytics.
B) Descriptive analytics.
C) Prescriptive analytics.
D) Predictive analytics.

E) None of the above
F) A) and D)

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