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What is an online journal that allows users to post their own comments, graphics, and videos?


A) Selfie
B) Blog
C) Wiki
D) Mashup

E) All of the above
F) C) and D)

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What is the practice of artificially inflating traffic statistics for online advertisements?


A) Click fraud.
B) Hitbots.
C) Affiliate program.
D) Adwords.

E) None of the above
F) A) and D)

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An Internet service provider (ISP)is a company that provides access to the Internet for a monthly fee.

A) True
B) False

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Which ebusiness tool plays a crucial role in getting site visitors to view more than just the home page by providing clear navigation choices?


A) URL
B) CMS
C) Open system
D) Open source

E) A) and B)
F) A) and C)

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What is an SNA?


A) Strong network applications
B) Social needs analysis
C) Social networking analysis
D) Steady network areas

E) B) and C)
F) A) and D)

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What is the ebusiness tool that can increase marketing reach and build customer loyalty through audio broadcasting?


A) IMing
B) Email
C) Taxonomy
D) Podcasting

E) A) and D)
F) C) and D)

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All of the following are forms of ebusiness except ________.


A) Subscription fee
B) Content provider
C) Infomediaries
D) Online marketplace

E) B) and C)
F) B) and D)

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What is the practice of sending brief posts 140-200 characters to a personal blog either publicly or to a private group of subscribers?


A) Ebusiness model
B) Tagging
C) Blogging
D) Microblog

E) None of the above
F) All of the above

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What is social tagging?


A) Represents the interconnection of relationships in a social network.
B) Maps group contacts identifying who knows each other and who works together.
C) Describes the collaborative activity of marking shared online content with keywords or tags as a way to organize it for future navigation, filtering, or search.
D) A keyword or phrase used to identify a topic and is preceded by a hash or pound sign (#) .

E) B) and D)
F) A) and C)

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What is a self-photograph placed on a social media website?


A) Selfie
B) Blog
C) Wiki
D) Mashup

E) All of the above
F) None of the above

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What are keywords that advertisers choose to pay for and appear as sponsored links on the Google results pages?


A) Pay-per-click
B) Pay-per-call
C) Pay-per-conversion
D) Adwords

E) A) and B)
F) All of the above

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Ecommerce is the buying and selling of goods and services over the Internet. Ecommerce refers only to online transactions.

A) True
B) False

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Which of the following are challenges of Business 2.0?


A) Information vandalism
B) Technology dependence
C) Violations of copyright and plagiarism
D) All of the above

E) A) and B)
F) All of the above

Correct Answer

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What does RSS stand for?


A) Reorganized Site Syndicator
B) Really Simple Sites
C) Rented Site Syndication
D) Real Simple Syndication

E) None of the above
F) B) and C)

Correct Answer

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What is a service that allows the owner of a domain name to maintain a simple website and provide email capacity?


A) Domain name
B) Domain name hosting
C) Applet
D) Paradigm shift

E) B) and C)
F) A) and B)

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What is the business strategy that lets a company shorten the order process and add value with reduced costs or a more responsive and efficient service, and occurs when a business sells directly to the customer online?


A) Disintermediation
B) Intermediaries
C) Cybermediation
D) None of the above

E) None of the above
F) A) and B)

Correct Answer

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What is the exact pattern of a consumer's navigation through a site?


A) Web browsing
B) Hypertext
C) Clickstream data
D) Web data

E) A) and B)
F) All of the above

Correct Answer

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Which of the following represents adwords?


A) Email, instant messaging, podcasting, content management systems, and video and Web conferencing
B) Content providers, infomediaries, online marketplaces, portals, service providers, transaction brokers
C) Keywords that advertisers choose to pay for and appear as sponsored links on the Google results pages.
D) Advertising fees, license fees, subscription fees, transaction fees, value-added services fees

E) A) and B)
F) A) and C)

Correct Answer

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What is the primary way that social networks work?


A) Connecting people by matching profile information
B) Charging users each time they use the service
C) Providing a security system for communication online
D) Helping grow website traffic by viral advertisements

E) None of the above
F) A) and B)

Correct Answer

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As a trainer for Exempla Healthcare, Tina is faced with many challenges to properly training her new hires. There are over 40 different locations where Exempla employees work across the Chicago metro area. Tina decides to implement some valuable ebusiness tools to help reduce traveling costs, increase speed, and provide flexibility for completing training sessions with all the new hires. Tina primarily uses PowerPoints and videos during her training modules. What is the most effective ebusiness tool for Tina to implement and accomplish all of her training goals?


A) IMing
B) Webinar
C) Blog
D) Email

E) None of the above
F) A) and B)

Correct Answer

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