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What is the role of a foreign key?


A) It is a primary key of one table that appears as an attribute in another table and acts to provide a logical relationship between the two tables
B) It is a unique way to identify each record
C) Is a field that uniquely identifies a give record in a table
D) All of the above

E) All of the above
F) B) and C)

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What is social media analytics?


A) Analyzes text flowing across the Internet, including unstructured text from blogs and messages.
B) The process of analyzing recorded calls to gather information; brings structure to customer interactions and exposes information buried in customer contact center interactions with an enterprise.
C) Analyzes unstructured data to find trends and patterns in words and sentences.
D) Analyzes unstructured data associated with websites to identify consumer behavior and website navigation.

E) A) and B)
F) A) and C)

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The logical view of information deals with the physical storage of information on a storage device.

A) True
B) False

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Which of the following is not an information cleansing activity?


A) Identifies redundant records
B) Identifies inaccurate or incomplete data
C) Identifies missing records or attributes
D) Identifies sales trends

E) A) and B)
F) A) and C)

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What is identity management?


A) Enforces business rules vital to an organization's success.
B) The practice of gathering data and ensuring that it is uniform, accurate, consistent, and complete.
C) A broad administrative area that deals with identifying individuals in a system and controlling their access to resources within that system.
D) When a company examines its data to determine if it can meet business expectations, while identifying possible data gaps.

E) None of the above
F) B) and C)

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Accurate information asks if the aggregate or summary information in agreement with detailed information.

A) True
B) False

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A data gap analysis occurs when a company examines its data to determine if it can meet business expectations, while identifying possible data gaps or where missing data might exist.

A) True
B) False

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Association detection is a technique used to divide information sets into mutually exclusive groups such that the members of each group are as close together as possible to one another and the different groups are as far apart as possible.

A) True
B) False

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What is advanced analytics?


A) A collection of large, complex data sets, including structured and unstructured data, which cannot be analyzed using traditional database methods and tools.
B) Processes and manages algorithms across many machines in a computing environment.
C) Focuses on forecasting future trends and producing insights using sophisticated quantitative methods, including statistics, descriptive and predictive data mining, simulation, and optimization.
D) Extracts knowledge from data by performing statistical analysis, data mining, and advanced analytics on big data to identify trends, market changes, and other relevant information.

E) B) and D)
F) All of the above

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Explain the four primary traits that determine the value of information.

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Information is data converted into a mea...

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Which of the following occurs when the same data element has different values?


A) Data modeling issue
B) Data mining issue
C) Data governance issue
D) Information inconsistency issue

E) A) and B)
F) A) and C)

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What is a data point?


A) Identifies the primary location where data is collected.
B) An individual item on a graph or chart.
C) A technique for establishing a match, or balance, between the source data and the target data warehouse.
D) An approach to business governance that values decisions that can be backed up with verifiable data.

E) B) and C)
F) A) and B)

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Managers can use BI to answer tough business questions. Which of the following describes the value of knowing where the business has been?


A) A historical perspective offers important variables for determining trends and patterns.
B) Looking at the current business situation allows managers to take effective action to solve issues before they grow out of control.
C) Setting strategic direction is critical for planning and creating solid business strategies.
D) None of the above.

E) A) and B)
F) A) and C)

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Data dictionary compiles all of the metadata about the data elements in the data model.

A) True
B) False

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Relational integrity constraints are rules that enforce basic and fundamental information-based constraints.

A) True
B) False

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Data governance refers to the overall management of the availability, usability, integrity, and security of company data.

A) True
B) False

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ETL, within a data warehouse model, stands for exit, track, and load.

A) True
B) False

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Real-time information refers to the extent of detail within the information (fine and detailed or coarse and abstract).

A) True
B) False

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What provides real-time information in response to query requests?


A) Real-time information
B) Real-time systems
C) Information level
D) Information quality

E) A) and B)
F) A) and C)

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Organizational information has three characteristics including levels, formats, and granularities.

A) True
B) False

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