Question 1

Sally is interested in purchasing a DVD player,and is overwhelmed by the many different models available at her local electronics store.She decides to consult a magazine devoted to reviewing the quality of home electronics.After reading a number of articles stating the pros and cons of each model,she decides on a DVD player.Sally has been persuaded to purchase this particular DVD player because of the _______ route to persuasion.

Accepted Answer

A)  peripheral
B)  central
C)  logical
D)  imageE) B) and D)
F) B) and C)

Question 2

Persuasive speakers must deliver messages that do all of the following except

Accepted Answer

A)  are understandable.
B)  are memorable.
C)  are compelling.
D)  are fear inducing.E) None of the above
F) B) and C)

Question 3

Research has found that _______ speakers are rated as more objective,intelligent,and knowledgeable.

Accepted Answer

A)  dull
B)  exciting
C)  fast
D)  slowE) B) and C)
F) A) and D)

Question 4

Research has concluded that stimulating thinking makes stronger messages _______ persuasive and (because of counterarguing) weak messages _______ persuasive.

Accepted Answer

A)  less;more
B)  more;less
C)  extremely;not at all
D)  not at all;extremelyE) A) and B)
F) None of the above

Question 5

Eagly,Wood,and Chaiken (1978) found that when an anti-business speech was said to be given by a pro-environmentalist,it was perceived as _______ and _______.

Accepted Answer

A)  biased;persuasive
B)  unbiased;persuasive
C)  biased;unpersuasive
D)  unbiased;unpersuasiveE) A) and B)
F) None of the above

Question 6

_____ exposes people to weak attacks on their attitudes so that when stronger attacks come,they have refutations available.

Accepted Answer

A)  Attitude reactance
B)  Central route persuasion
C)  Attitude inoculation
D)  Peripheral route persuasionE) A) and B)
F) B) and C)

Question 7

Darley and Cooper (1972) found that when students were invited to write essays advocating a strict dress code,which was against the students' own positions,the students were not willing to write the essays even if they were paid.After turning down the money,the students became

Accepted Answer

A)  agitated.
B)  less confident in their decision.
C)  more confident in their decision.
D)  annoyed at those students who were willing to write the essay.E) A) and D)
F) None of the above

Question 8

People who have a high need for cognition are likely to

Accepted Answer

A)  prefer peripheral routes to persuasion.
B)  prefer central routes to persuasion.
C)  support the life cycle explanation for differences in attitudes across age.
D)  support the generational explanation for differences in attitudes across age.E) None of the above
F) A) and B)

Question 9

Perceived trustworthiness includes all of the following behaviors EXCEPT

Accepted Answer

A)  The communicator uses direct eye contact.
B)  The audience believes the communicator is trying to persuade them.
C)  The communicator argues against his or her own self-interest.
D)  The communicator talks fast.E) None of the above
F) B) and D)

Question 10

Mere repetition of a message can

Accepted Answer

A)  increase its fluency and make the message more believable.
B)  decrease its fluency and believability.
C)  decrease its impact but increase its believability.
D)  Increase its impact but decrease its fluency.E) B) and C)
F) A) and B)

Question 11

When a choice concerns matters of personal value or ways of life,_______ communicators have more influence.

Accepted Answer

A)  dissimilar
B)  expert
C)  similar
D)  disinterestedE) A) and B)
F) All of the above

Question 12

Stephanie is campaigning for the conservation of fossil fuels to a group of NASA engineers.To be the most successful,Stephanie should incorporate which type of arguments into her speech?

Accepted Answer

A)  emotional
B)  peripheral
C)  neutral
D)  rationalE) C) and D)
F) A) and D)

Question 13

According to the text,the factor that determines if we call attempts at persuasion "education" or "propaganda" is whether or not

Accepted Answer

A)  we believe them.
B)  we know the communicator.
C)  the message is emotional in tone.
D)  the message is one-sideD.E) None of the above
F) C) and D)

Question 14

When an initially discounted message becomes effective,a delayed impact of the message occurs.This is called the _______ effect.

Accepted Answer

A)  delayed reaction
B)  short-term memory
C)  sleeper
D)  longevityE) A) and D)
F) None of the above

Question 15

When people tended to honor their public commitments,Cialdini (2008) called this the _______ principle of persuasion.

Accepted Answer

A)  liking
B)  authority
C)  social proof
D)  consistencyE) None of the above
F) B) and C)

Question 16

Researchers have found that trustworthiness is _______ if the audience believes the communicator is NOT trying to persuade them.

Accepted Answer

A)  lower
B)  higher
C)  average
D)  absentE) B) and C)
F) A) and B)

Question 17

Inoculation research suggests that children

Accepted Answer

A)  are not persuaded by television advertising.
B)  fail to grasp the persuasive intent of commercials.
C)  use the central route to persuasion.
D)  are skeptical of television advertising.E) A) and B)
F) A) and C)

Question 18

Messages are best understood and remembered when they are

Accepted Answer

A)  audiotaped.
B)  live.
C)  written.
D)  videotapeD.E) A) and B)
F) All of the above

Question 19

Explain attitude inoculation and how it affects persuasive appeals.

Accepted Answer

Attitude inoculation is a psychological ...

Question 20

According to Myers,the most effective instructors

Accepted Answer

A)  present information as simply as possible.
B)  use fear-provoking tests to encourage study.
C)  get their students to think actively.
D)  are attractive and engaging.E) A) and B)
F) A) and C)

Exam 7: Persuasion

Perceived trustworthiness includes all of the following behaviors EXCEPT

Correct Answer
verified

According to the text,the factor that determines if we call attempts at persuasion "education" or "propaganda" is whether or not

Correct Answer
verified

People who have a high need for cognition are likely to

Correct Answer
verified

Stephanie is campaigning for the conservation of fossil fuels to a group of NASA engineers.To be the most successful,Stephanie should incorporate which type of arguments into her speech?

Correct Answer
verified

Research has found that _______ speakers are rated as more objective,intelligent,and knowledgeable.

Correct Answer
verified

Messages are best understood and remembered when they are

Correct Answer
verified

When people tended to honor their public commitments,Cialdini (2008) called this the _______ principle of persuasion.

Correct Answer
verified

Persuasive speakers must deliver messages that do all of the following except

Correct Answer
verified

Mere repetition of a message can

Correct Answer
verified

When a choice concerns matters of personal value or ways of life,_______ communicators have more influence.

Correct Answer
verified

Eagly,Wood,and Chaiken (1978) found that when an anti-business speech was said to be given by a pro-environmentalist,it was perceived as _ and _.

Correct Answer
verified

Inoculation research suggests that children

Correct Answer
verified

Researchers have found that trustworthiness is _______ if the audience believes the communicator is NOT trying to persuade them.

Correct Answer
verified

Darley and Cooper (1972) found that when students were invited to write essays advocating a strict dress code,which was against the students' own positions,the students were not willing to write the essays even if they were paid.After turning down the money,the students became

Correct Answer
verified

_____ exposes people to weak attacks on their attitudes so that when stronger attacks come,they have refutations available.

Correct Answer
verified

According to Myers,the most effective instructors

Correct Answer
verified

When an initially discounted message becomes effective,a delayed impact of the message occurs.This is called the _______ effect.

Correct Answer
verified

Explain attitude inoculation and how it affects persuasive appeals.

Correct Answer
Answered by ExamLex AI
Attitude inoculation is a psychological ...
View Answer

Correct Answer
verified

Research has concluded that stimulating thinking makes stronger messages _ persuasive and (because of counterarguing) weak messages _ persuasive.

Correct Answer
verified

Exam 7: Persuasion

Perceived trustworthiness includes all of the following behaviors EXCEPT

Correct AnswerverifiedShow Answer

According to the text,the factor that determines if we call attempts at persuasion "education" or "propaganda" is whether or not

Correct AnswerverifiedShow Answer

People who have a high need for cognition are likely to

Correct AnswerverifiedShow Answer

Stephanie is campaigning for the conservation of fossil fuels to a group of NASA engineers.To be the most successful,Stephanie should incorporate which type of arguments into her speech?

Correct AnswerverifiedShow Answer

Research has found that _______ speakers are rated as more objective,intelligent,and knowledgeable.

Correct AnswerverifiedShow Answer

Messages are best understood and remembered when they are

Correct AnswerverifiedShow Answer

When people tended to honor their public commitments,Cialdini (2008) called this the _______ principle of persuasion.

Correct AnswerverifiedShow Answer

Persuasive speakers must deliver messages that do all of the following except

Correct AnswerverifiedShow Answer

Mere repetition of a message can

Correct AnswerverifiedShow Answer

When a choice concerns matters of personal value or ways of life,_______ communicators have more influence.

Correct AnswerverifiedShow Answer

Eagly,Wood,and Chaiken (1978) found that when an anti-business speech was said to be given by a pro-environmentalist,it was perceived as _______ and _______.

Correct AnswerverifiedShow Answer

Inoculation research suggests that children

Correct AnswerverifiedShow Answer

Researchers have found that trustworthiness is _______ if the audience believes the communicator is NOT trying to persuade them.

Correct AnswerverifiedShow Answer

Darley and Cooper (1972) found that when students were invited to write essays advocating a strict dress code,which was against the students' own positions,the students were not willing to write the essays even if they were paid.After turning down the money,the students became

Correct AnswerverifiedShow Answer

_____ exposes people to weak attacks on their attitudes so that when stronger attacks come,they have refutations available.

Correct AnswerverifiedShow Answer

According to Myers,the most effective instructors

Correct AnswerverifiedShow Answer

When an initially discounted message becomes effective,a delayed impact of the message occurs.This is called the _______ effect.

Correct AnswerverifiedShow Answer

Explain attitude inoculation and how it affects persuasive appeals.

Correct AnswerAnswered by ExamLex AIAttitude inoculation is a psychological ...View AnswerShow Answer

Correct AnswerverifiedShow Answer

Research has concluded that stimulating thinking makes stronger messages _______ persuasive and (because of counterarguing) weak messages _______ persuasive.

Correct AnswerverifiedShow Answer

Correct Answer
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verified

Eagly,Wood,and Chaiken (1978) found that when an anti-business speech was said to be given by a pro-environmentalist,it was perceived as _ and _.

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
Answered by ExamLex AI
Attitude inoculation is a psychological ...
View Answer

Correct Answer
verified

Research has concluded that stimulating thinking makes stronger messages _ persuasive and (because of counterarguing) weak messages _ persuasive.

Correct Answer
verified