Question 1

Kelly Warren owns a frozen yogurt shop. She has decided to focus her marketing efforts on health-conscious customers. Kelly is using the ____ approach.

Accepted Answer

A)   differentiated
B)   undifferentiated
C)   concentrated
D)   target market
E)   marketing-mixF) A) and E)
G) D) and E)

Question 2

____ utility is the only type of utility created by the production process.

Accepted Answer

A)   Form
B)   Time
C)   Production
D)   Place
E)   PossessionF) C) and E)
G) C) and D)

Question 3

The two broad categories of buying behavior are ____ and ____.

Accepted Answer

A)   psychological; social
B)   consumer; person-specific
C)   consumer; business
D)   government; industrial
E)   consumer; resellerF) A) and B)
G) All of the above

Question 4

An essential aspect of the marketing concept is ensuring that the firm has adequate production capabilities to satisfy future demand.

Accepted Answer

A) True 
 B)False

Question 5

Lynn walks into a local convenience store to buy chewing gum. She more than likely will employ ____ in deciding to make that purchase.

Accepted Answer

A)   absolute response behavior
B)   extensive decision making
C)   limited decision making
D)   routine response behavior
E)   intensive decision makingF) C) and D)
G) B) and D)

Question 6

Money used for entertainment comes from ____ income.

Accepted Answer

A)   discretionary
B)   gross
C)   personal
D)   disposable
E)   recreationalF) A) and C)
G) A) and B)

Question 7

Steve Berry recently purchased a new boat. This type of purchase would be made using Steve's ____ income.

Accepted Answer

A)   gross
B)   personal
C)   disposable
D)   net
E)   discretionaryF) A) and C)
G) B) and D)

Question 8

The process of dividing a market into segments is called

Accepted Answer

A)   market grouping.
B)   market segmentation.
C)   market sampling.
D)   target marketing.
E)   consumer sampling.F) C) and D)
G) B) and C)

Question 9

Your firm would like to implement the marketing concept. What information will you need? Since the acquisition of information costs money, justify your need for this information.

Accepted Answer

In order to implement the marketing conc...

Question 10

What are the major steps in the consumer buying decision process? Describe the factors that are believed to affect this process.

Accepted Answer

The major steps in the consumer buying d...

Question 11

Which of the following is not a step in the consumer buying decision process?

Accepted Answer

A)   Evaluate alternatives
B)   Evaluate after the purchase
C)   Acknowledge that a problem exists
D)   Look for information
E)   Tell other people about the productF) C) and D)
G) B) and E)

Question 12

Customer relationship management is a technology solution for increasing sales.

Accepted Answer

A) True 
 B)False

Question 13

When John returned a shirt he had purchased at JCPenney for a refund, he essentially reversed the effect of which type of utility?

Accepted Answer

A)   Form
B)   Possession
C)   Time
D)   Transfer
E)   PlaceF) C) and E)
G) B) and D)

Question 14

Products that can be marketed successfully with the undifferentiated approach include sugar and

Accepted Answer

A)   cars.
B)   clothing.
C)   writing pens.
D)   flour.
E)   furniture.F) C) and D)
G) A) and B)

Question 15

Which of the following is not one of the four commonly recognized forms of utility?

Accepted Answer

A)   Form
B)   Time
C)   Production
D)   Place
E)   PossessionF) None of the above
G) B) and E)

Question 16

Sales are only forecasted in the long range, covering more than five years.

Accepted Answer

A) True 
 B)False

Question 17

Greer, Inc., is developing a marketing information system to try to improve its marketing efforts. Internal sources of marketing data the company could incorporate in the MIS include all of the following except

Accepted Answer

A)   sales forecasts.
B)   economic conditions.
C)   inventory levels.
D)   purchase requests.
E)   prices of products.F) B) and C)
G) D) and E)

Question 18

Burlington Coat Factory manufactures its winter jackets in April but does not display them in its stores until early September. Burlington recognizes the importance of ____ utility.

Accepted Answer

A)   form
B)   time
C)   production
D)   space
E)   possessionF) A) and B)
G) C) and D)

Question 19

When Pepsi decides to develop a new product, it creates the product itself, determines the price the new product will sell for, decides how to distribute the product to consumers, and develops a promotion campaign to inform the market of the new product. Pepsi has created a(n)

Accepted Answer

A)   marketing strategy.
B)   consumer market.
C)   undifferentiated approach.
D)   market segmentation.
E)   marketing mix.F) A) and B)
G) A) and C)

Question 20

The evolution of customer orientation started with businesses having a strong sales orientation, followed by a production orientation, and finally a customer orientation.

Accepted Answer

A) True 
 B)False

Exam 12: Building Customer Relationships Through Effective Marketing

The evolution of customer orientation started with businesses having a strong sales orientation, followed by a production orientation, and finally a customer orientation.

Correct AnswerverifiedShow Answer

Your firm would like to implement the marketing concept. What information will you need? Since the acquisition of information costs money, justify your need for this information.

Correct AnswerAnswered by ExamLex AIIn order to implement the marketing conc...View AnswerShow Answer

The two broad categories of buying behavior are ____ and ____.

Correct AnswerverifiedShow Answer

The process of dividing a market into segments is called

Correct AnswerverifiedShow Answer

An essential aspect of the marketing concept is ensuring that the firm has adequate production capabilities to satisfy future demand.

Correct AnswerverifiedShow Answer

Which of the following is not one of the four commonly recognized forms of utility?

Correct AnswerverifiedShow Answer

Steve Berry recently purchased a new boat. This type of purchase would be made using Steve's ____ income.

Correct AnswerverifiedShow Answer

Burlington Coat Factory manufactures its winter jackets in April but does not display them in its stores until early September. Burlington recognizes the importance of ____ utility.

Correct AnswerverifiedShow Answer

Money used for entertainment comes from ____ income.

Correct AnswerverifiedShow Answer

When John returned a shirt he had purchased at JCPenney for a refund, he essentially reversed the effect of which type of utility?

Correct AnswerverifiedShow Answer

Lynn walks into a local convenience store to buy chewing gum. She more than likely will employ ____ in deciding to make that purchase.

Correct AnswerverifiedShow Answer

Which of the following is not a step in the consumer buying decision process?

Correct AnswerverifiedShow Answer

Kelly Warren owns a frozen yogurt shop. She has decided to focus her marketing efforts on health-conscious customers. Kelly is using the ____ approach.

Correct AnswerverifiedShow Answer

Products that can be marketed successfully with the undifferentiated approach include sugar and

Correct AnswerverifiedShow Answer

What are the major steps in the consumer buying decision process? Describe the factors that are believed to affect this process.

Correct AnswerAnswered by ExamLex AIThe major steps in the consumer buying d...View AnswerShow Answer

Greer, Inc., is developing a marketing information system to try to improve its marketing efforts. Internal sources of marketing data the company could incorporate in the MIS include all of the following except

Correct AnswerverifiedShow Answer

____ utility is the only type of utility created by the production process.

Correct AnswerverifiedShow Answer

When Pepsi decides to develop a new product, it creates the product itself, determines the price the new product will sell for, decides how to distribute the product to consumers, and develops a promotion campaign to inform the market of the new product. Pepsi has created a(n)

Correct AnswerverifiedShow Answer

Sales are only forecasted in the long range, covering more than five years.

Correct AnswerverifiedShow Answer

Customer relationship management is a technology solution for increasing sales.

Correct AnswerverifiedShow Answer

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In order to implement the marketing conc...
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The two broad categories of buying behavior are and .

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Answered by ExamLex AI
The major steps in the consumer buying d...
View Answer

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