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Exam 9: Individual Decision Making

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Question 31

Multiple Choice

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Although Greg had considered numerous factors when looking at several models of ten-speed bikes,the critical or deciding factors that led to an actual purchase are called:

A) alternative weights.
B) differential factors.
C) preference rules.
D) determinant attributes.

E) A) and D)
F) None of the above

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Question 32

Multiple Choice

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Sometimes purchase decisions characterized by ________ are so routinized that consumers make them with minimal effort and without conscious control.

A) active information processing
B) choice parameters
C) decision habit strength
D) automaticity

E) None of the above
F) A) and B)

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Question 33

True/False

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When shopping at the supermarket,Russ always unconsciously grabs a carton of milk. This is an example of an automatic purchase.

________ describes a consistent pattern whereby consumers buy the same brand just about every time they go to the store,out of habit,merely because it takes less effort.

A form of repeat purchasing behaviour reflecting a conscious decision to continue buying the same brand is called:

Spiro is shopping at Walmart and very quickly picks up everything on his shopping list that he needs. Because it went quickly and he feels good,he keeps shopping. This is an illustration of:

Susan is trying to select a tour. She is going to Scotland but can't make up her mind what she wants to do when she gets there. There are so many variables including the cost,the weather,and Susan's desire to see the village her grandmother called home. Susan's problem emphasizes the importance of the ________ in hospitality marketing.

How is product categorization related to the notion of forming a positioning strategy? Give an example.

When Jenny goes to the supermarket to purchase cereal,she is overwhelmed by the sheer number of brands,flavours,and options. This is called consumer:

Generally,search activity is greater when the purchase is important.

Identify the four steps customers go through as a part of everyday decision making.

Some consumers make judgments about hidden dimensions of products from observable attributes,such as inferring that because a used car is clean and shiny,its mechanical condition is likewise of top quality. In this case,the clean and shiny exterior is a(n) :

________ shoppers,who have more to lose when they make a bad purchase,actually search less before they buy than do ________ shoppers.

Store managers realize that under conditions of low involvement,consumers are affected by product placement and other cues in the shopping environment such as surprise specials. Managers with the behavioural influence perspective try to facilitate "impulse" buying decisions.

Explain the relationship between the evoked set,the inept set,and the inert set.

What is a decision-making heuristic? Describe three typical heuristics used in consumer decision-making situations.

Chet decides to buy a new hedge trimmer to care for his bushes and shrubs. Because Chet is familiar with the local lawn and garden shop and the brands that are carried there,he uses a few simple decision rules to arrive at a purchase option. Chet is following which of the following buying decision behaviour continuum alternatives to make his decision?

Wendy is in the market to purchase a new vehicle. She has several attributes she is using to evaluate the potential options including price,styling,fuel efficiency,and handling. Using Wendy's case as an example,explain the notion of evaluative criteria and determinant attributes.

Bill could not tell the Argonauts from the Stampeders during CFL Football on his tiny,antiquated black-and-white TV set! After he watched the second half of the game on his neighbour's big TV set,he realized there was a significant difference between his current state of affairs and a desired or ideal state. His perception is labelled:

One form of framing called ________ describes people who are so obsessed with preparing for the future that they can't enjoy the present.