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Exam 11: Building Customer Relationships Through Effective Marketing

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Question 101

Multiple Choice

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Ken's car battery dies while he is on his way to an important meeting.Which step is Ken at in the consumer buying process?

A) Evaluate the alternatives
B) Purchase
C) Recognize the problem
D) Search for information
E) Evaluate after purchase

F) A) and B)
G) A) and C)

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Question 102

Multiple Choice

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When Food Tiger grocery stores offer milk and eggs at all of its locations,it is providing customers with ____ utility.

A) time
B) place
C) form
D) marketing
E) possession

F) A) and B)
G) C) and E)

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Question 103

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A consumer usually will go through all of the steps of the consumer buying decision process for every purchase.

Mattel,Inc.selects suppliers and obtains raw materials to make toys.The company is engaged in which function of marketing?

In creating a marketing information system,management would collect data from internal sources such as

A group of persons for whom a firm develops and maintains a marketing mix suitable for the group's specific needs and preferences is commonly referred to as a target

Mike has an annual income of $1 million.Fernanda has an annual income of $100,000.Their buying behaviors differ because of their ability to buy,called their ___,which is largely determined by income.

What is a market?

The utility created by transferring ownership of a product to a buyer is called ____ utility.

If Grace White purchases office supplies for her home office from which she operates her insurance business,she is a member of which type of market?

Furs Unlimited is using a combination of advertising and personal selling to increase the sales of its fur coats.This activity involves the ____ ingredient of the marketing mix.

Henry Carter is trying out for his high school varsity basketball team.Henry feels he needs an extra advantage to ensure that he makes the team so he goes to Foot Locker.Once at the store,he chooses the best looking and most expensive shoes the store carries.Henry's buying process is influenced most by ____ factors.

Buying behavior may be defined as the decisions and actions of people involved in buying and using products.

Which of the following is the most likely basis on which a market for boats can be segmented?

A Corvette,a dinner at the Olive Garden,and an overnight stay at a Hilton Hotel all satisfy human needs.Therefore,each

Andrew opened a fast-food restaurant on the corner of First and Main Streets in a small town.He named the restaurant The Hamburger Place.He offered one type of hamburger (a juicy homemade hamburger) ,for which he designed a marketing mix for the entire hamburger-eater market in town.What approach did he use in choosing a target market?

​A(n) ___ used by large companies permits employees to access internal data and facilitate communication among departments.

Aubre has been tasked with purchasing 112 computers for her employer.The computers fall into roughly three categories: ability to rapidly compute multiple data inputs simultaneously for accounting and analytics,ability to hand large amounts of information and graphics for developing marketing materials,and ability to store and retrieve large amounts of data produced by the editorial department and office personnel in the regular course of business.Each department drafted "wish lists" of the abilities and components they wanted for the computers they would be using.From the information given,what can we best conclude about Aubre?

Reseller markets consist of intermediaries such as wholesalers that buy finished products and sell them for a profit.

Time,place,and possession utility have no real value in terms of money.