Question 1

Merck & Co.,Inc.,a pharmaceutical manufacturer,wishes to promote its products to retail pharmacists,physicians,and hospitals.Merck should recruit _____.

Accepted Answer

A)   order getters
B)   order takers
C)   outside salespersons
D)   advisory salespersons
E)   missionary salespersonsF) A) and E)
G) B) and C)

Question 2

A clothing retailer has been striving to reduce the costs of its inventory,but many of its customers are switching to competitors because they do not want to wait for the retailer to order the items.This retailer is experiencing _____.

Accepted Answer

A)   customer satisfaction
B)   stock-out costs
C)   production concerns
D)   holding costs
E)   just-in-time inventoryF) A) and B)
G) C) and D)

Question 3

A retail outlet that sells a single category of merchandise is known as a specialty store.

Accepted Answer

A) True 
 B)False

Question 4

Driscoe,Inc.,is in the process of developing an advertising campaign for its new product.It has identified the group to whom it will direct advertisements and has drafted the advertising objectives.Which of the following is not an advertising objective and thus should be deleted from the list?

Accepted Answer

A)   Increase product awareness.
B)   Hire a marketing manager within one year.
C)   Convey product information.
D)   Increase sales by 10 percent.
E)   Expand the market share by 5 percent.F) A) and B)
G) A) and C)

Question 5

The most expensive but most adaptable method of the promotion mix is _____.

Accepted Answer

A)   sales promotion
B)   advertising
C)   direct mail
D)   personal selling
E)   publicityF) B) and E)
G) A) and B)

Question 6

Most local firms use immediate-response advertising.

Accepted Answer

A) True 
 B)False

Question 7

A sales agent provides all of the following advantages except

Accepted Answer

A)   immediate entry into a territory
B)   selling experience
C)   a predetermined selling expense
D)   a warehouse
E)   regular calls on customersF) A) and B)
G) A) and C)

Question 8

Paula is in charge of maintaining good relationships between her organization and local government,business leader groups,and the general public.Paula's responsibilities can be called _____.

Accepted Answer

A)   advertising
B)   personal selling
C)   press coordination
D)   sales promotion
E)   public relationsF) A) and C)
G) A) and E)

Question 9

A small food store that sells a limited variety of products but remains open well beyond normal business hours is called a convenience store.

Accepted Answer

A) True 
 B)False

Question 10

Clothing manufacturers typically prefer _____ distribution.

Accepted Answer

A)   selective
B)   exclusive
C)   intensive
D)   patterned
E)   directF) C) and D)
G) A) and B)

Question 11

As Randy walked down the aisle of a supermarket one Saturday,he encountered a lady at the end handing out bite-sized portions of a new brand of sausage.This lady is trying to accomplish what?

Accepted Answer

A)   Neutralize competitive promotional efforts.
B)   Stabilize irregular sales patterns.
C)   Reinforce advertising.
D)   Encourage trial purchases of the product.
E)   Draw new customers.F) B) and C)
G) B) and D)

Question 12

​A ___ is a temporary price reduction to resellers for purchasing specified quantities of a product.

Accepted Answer

A)   ​buying allowance
B)   ​coupon
C)   ​premium
D)   ​frequent-user incentiveE) C) and D)
F) A) and D)

Question 13

All of the following are categories of promotion except:

Accepted Answer

A)   managerial relations.
B)   advertising.
C)   public relations.
D)   personal selling.
E)   sales promotion.F) C) and E)
G) A) and E)

Question 14

Vitalink Company does marketing research and then plans,creates,and places various forms of paid communications about its clients' products and services.Vitalink Company is a(n) _____.

Accepted Answer

A)   publicist
B)   advertising medium
C)   marketing broker
D)   promotion specialist
E)   advertising agencyF) B) and C)
G) A) and D)

Question 15

Bill Yee was granted franchise rights from McDonald's for the community in which he lives.McDonald's practice of granting franchises for specific geographic areas is commonly known as selective distribution.

Accepted Answer

A) True 
 B)False

Question 16

All of the following are helpful in evaluating the effectiveness of advertising except:

Accepted Answer

A)   past sales.
B)   responses to coupon offers.
C)   salespersons' salaries.
D)   consumer surveys by research organizations.
E)   current sales.F) B) and E)
G) A) and B)

Question 17

General Motors Corporation and Ford Motor Company frequently advertise that their cars beat the competition in price,durability,and warranties.This type of advertising is called ____ advertising.

Accepted Answer

A)   primary-demand
B)   institutional
C)   comparative
D)   reminder
E)   immediate-responseF) A) and B)
G) A) and E)

Question 18

A 3,000-word piece written about a product by the company that owns or is responsible for the product is a _____.

Accepted Answer

A)   feature article
B)   captioned photograph
C)   promotional campaign
D)   news release
E)   public relations schemeF) A) and C)
G) A) and B)

Question 19

​Companies seek good ___,which is usually provided for free by the news as new products emerge on the market.They seek this to help their public image.

Accepted Answer

A)   ​publicity
B)   ​public relations
C)   ​premiums
D)   ​trade showsE) C) and D)
F) B) and D)

Question 20

Regulations associated with the national do-not-call registry are enforced by the _____.

Accepted Answer

A)   National Advertising Federation
B)   Federal Trade Commission
C)   Federal Bureau of Investigation
D)   Telemarketing Association of America
E)   American Marketing AssociationF) B) and E)
G) D) and E)

Exam 13: Distributing and Promoting Products

Paula is in charge of maintaining good relationships between her organization and local government,business leader groups,and the general public.Paula's responsibilities can be called _____.

Correct AnswerverifiedShow Answer

Merck & Co.,Inc.,a pharmaceutical manufacturer,wishes to promote its products to retail pharmacists,physicians,and hospitals.Merck should recruit _____.

Correct AnswerverifiedShow Answer

A sales agent provides all of the following advantages except

Correct AnswerverifiedShow Answer

As Randy walked down the aisle of a supermarket one Saturday,he encountered a lady at the end handing out bite-sized portions of a new brand of sausage.This lady is trying to accomplish what?

Correct AnswerverifiedShow Answer

Driscoe,Inc.,is in the process of developing an advertising campaign for its new product.It has identified the group to whom it will direct advertisements and has drafted the advertising objectives.Which of the following is not an advertising objective and thus should be deleted from the list?

Correct AnswerverifiedShow Answer

All of the following are categories of promotion except:

Correct AnswerverifiedShow Answer

Most local firms use immediate-response advertising.

Correct AnswerverifiedShow Answer

The most expensive but most adaptable method of the promotion mix is _____.

Correct AnswerverifiedShow Answer

Clothing manufacturers typically prefer _____ distribution.

Correct AnswerverifiedShow Answer

A clothing retailer has been striving to reduce the costs of its inventory,but many of its customers are switching to competitors because they do not want to wait for the retailer to order the items.This retailer is experiencing _____.

Correct AnswerverifiedShow Answer

All of the following are helpful in evaluating the effectiveness of advertising except:

Correct AnswerverifiedShow Answer

Vitalink Company does marketing research and then plans,creates,and places various forms of paid communications about its clients' products and services.Vitalink Company is a(n) _____.

Correct AnswerverifiedShow Answer

General Motors Corporation and Ford Motor Company frequently advertise that their cars beat the competition in price,durability,and warranties.This type of advertising is called ____ advertising.

Correct AnswerverifiedShow Answer

A 3,000-word piece written about a product by the company that owns or is responsible for the product is a _____.

Correct AnswerverifiedShow Answer

​A ___ is a temporary price reduction to resellers for purchasing specified quantities of a product.

Correct AnswerverifiedShow Answer

A small food store that sells a limited variety of products but remains open well beyond normal business hours is called a convenience store.

Correct AnswerverifiedShow Answer

Bill Yee was granted franchise rights from McDonald's for the community in which he lives.McDonald's practice of granting franchises for specific geographic areas is commonly known as selective distribution.

Correct AnswerverifiedShow Answer

​Companies seek good ___,which is usually provided for free by the news as new products emerge on the market.They seek this to help their public image.

Correct AnswerverifiedShow Answer

Regulations associated with the national do-not-call registry are enforced by the _____.

Correct AnswerverifiedShow Answer

A retail outlet that sells a single category of merchandise is known as a specialty store.

Correct AnswerverifiedShow Answer

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A ___ is a temporary price reduction to resellers for purchasing specified quantities of a product.

Correct Answer
verified

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verified

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verified

Companies seek good ___,which is usually provided for free by the news as new products emerge on the market.They seek this to help their public image.

Correct Answer
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Correct Answer
verified

Correct Answer
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