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Exam 13: Distributing and Promoting Products

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Question 91

Multiple Choice

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​A ____ allows invited media personnel to hear important news announcements and to receive supplementary materials and photographs.

A) ​press conference
B) ​feature article
C) ​news release
D) ​captioned photograph

E) A) and D)
F) A) and C)

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Question 92

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The makeup of a promotion mix depends on many factors,including a firm's promotional resources and objectives,the target market,the product characteristics,and the feasibility of various promotional methods.

A) True
B) False

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Question 93

Multiple Choice

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The types of planned shopping centers are

Discount stores are self-service merchandise outlets that sell goods at lower prices than usual and

A highly specialized mode of transportation that is used primarily to carry petroleum and natural gas is _____.

Any nonpersonal promotional message that is paid for by an identified sponsor and directed to a selected audience is called _____.

____ is essential to the selling process because it leaves a good impression and eases the way toward future sales.

How does a frequent-user incentive differ from a premium?

Determining the location and demographics of people in the advertising target,the content of the message,and the characteristics of the audiences reached by various media is done when creating the advertising message.

​Norton Antivirus provides a ___,which is a return of part of the purchase price of a product to purchasers who return a copy of their receipt and a part of the product container.

M.C.Grant Co.assists art supplies manufacturers in transferring their products to retail outlets by matching up producers and retailers without actually taking title to the goods.M.C.Grant Co.would be classified as a _____.

Wholesalers that perform the entire range of wholesaler functions are _____ wholesalers.

Starbucks has a star program in which individuals who have registered Starbuck's cards can gain points,called stars,for each purchase made on the card and can gain additional points on particular days including double stars on seasonal products on limited days.As points are earned,the individual becomes entitled to free food and beverages.Cardholders are notified of promotions by text or email and are sent links they can download that tell the company the individual is interested in a particular promotion.What is the objective of the Starbucks' star program?

Xi is searching through his company's files of its customers to choose ones that would most likely be interested in the new product line his company has developed.Which stage of the personal-selling process is this?

Trask,Inc.,sells luggage and other related equipment online.When it receives an order,the order automatically goes to Williams Distribution.Williams gets the merchandise from its warehouse and ships it to the customer.Trask is in charge of all other aspects of the purchase.Williams Distribution is a _____ wholesaler.

If Home Depot,Delta Faucets,and Armstrong Floor Coverings pay for a television show about remodeling a kitchen on the Home and Garden Network,these companies are ____ the show.

The most direct channel for consumer products is from producer to retailer to consumer.

Off-price retailers are self-service,general merchandise outlets that sell goods at lower-than-usual prices.

Radio advertising is the most expensive advertising medium.

Vending machines are classified as retail outlets.