Question 1

LinkedIn is considered one of the top four social networking sites used by business.

Accepted Answer

A) True 
 B)False

Question 2

Objectives in a social media plan need to be specific as well as linked to clear actions that can be used to accomplish each objective.

Accepted Answer

A) True 
 B)False

Question 3

A business model represents a ____ in a business situation.

Accepted Answer

A)   group of common characteristics and behaviors
B)   shared focus on customers
C)   shared focus on suppliers
D)   shared focus on profits
E)   group of shared valuesF) A) and B)
G) None of the above

Question 4

What are the two options for increasing profits in a small Internet-based company? Which path would you choose for a struggling unique,artsy,designer t-shirt company? Justify your answer with specific details and examples.

Accepted Answer

Answers will vary.There are two ways to ...

Question 5

Jennifer is willing to invest time and money in attracting and retaining customers for her Mary Kay cosmetics business because she knows that

Accepted Answer

A)   all women love her makeup;they just need an incentive to buy it.
B)   it will be worth it if each customer makes two purchases based on her investment of time and money.
C)   she enjoys the work,regardless of the financial results.
D)   one loyal customer's repeated purchases for life will be well worth the expense.
E)   these methods will greatly increase this month's profits for her business.F) B) and E)
G) C) and D)

Question 6

Which of the following can most accurately be described as an interactive community bulletin board?​

Accepted Answer

A)   ​Blogs
B)   ​Forums
C)   Podcasts​
D)   ​Social games
E)   ​WikisF) A) and B)
G) All of the above

Question 7

Reducing paper usage in an organization can be an example of green IT.

Accepted Answer

A) True 
 B)False

Question 8

McDonald's and Burger King share a similar ____ because they offer about the same products and need about the same type of employees.

Accepted Answer

A)   business-to-business model
B)   marketing campaign
C)   business model
D)   hierarchy of service
E)   backgroundF) C) and E)
G) B) and C)

Question 9

A key advantage of the Internet is that it allows the customer to interact with the firm through e-business activities.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following would be considered a revenue stream?

Accepted Answer

A)   Advertising
B)   Subscription fees
C)   Sales of products
D)   Sales of services
E)   All of these answer choicesF) A) and B)
G) C) and D)

Question 11

An Internet consulting company uses its website to allow its corporate clients to obtain information,analyze data,and ask questions.This consulting company is using a ____ model.

Accepted Answer

A)   B2C
B)   C2C
C)   B2B
D)   C2B
E)   consultingF) B) and D)
G) D) and E)

Question 12

Provide at least two examples of how crowdsourcing can be used by a company.Be specific and provide realistic scenarios.

Accepted Answer

Answers will vary.Crowdsourcing,the outs...

Question 13

Computers and software belong to which of the following specialized e-business resources?

Accepted Answer

A)   Human
B)   Financial
C)   Material
D)   Informational
E)   DigitalF) C) and E)
G) B) and D)

Question 14

What is inbound marketing? Mention at least four tools of inbound marketing.

Accepted Answer

Inbound marketing is a marketing term th...

Question 15

What is the number one reason a business uses social media?

Accepted Answer

A)   Increased exposure
B)   Increased traffic
C)   Developed loyal fans
D)   Provided marketplace insight
E)   Generated leadsF) A) and B)
G) B) and E)

Question 16

Describe how a blog could be beneficial for a company.

Accepted Answer

A blog is a website that allows a compan...

Question 17

LEGO Ideasis an example of a ____ site.

Accepted Answer

A)   social networking
B)   crowdsourcing
C)   gaming
D)   blogging
E)   podcastF) A) and B)
G) A) and C)

Question 18

One type of B2B model focuses on

Accepted Answer

A)   facilitating sales transactions between businesses.
B)   increasing costs to consumers.
C)   gaining the loyalty of individual buyers.
D)   eliminating higher costs of finished products.
E)   all of these answer choices.F) A) and D)
G) B) and E)

Question 19

Reading comments on social media sites about companies or products rarely offers valid insight into how consumers are reacting to products or services.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following is most like a radio show that could be distributed through the Web?

Accepted Answer

A)   Podcast
B)   Blog
C)   Wiki
D)   Forum
E)   Social gameF) A) and D)
G) C) and E)

Exam 14: Exploring Social Media and E-Business

Describe how a blog could be beneficial for a company.

Correct AnswerverifiedA blog is a website that allows a compan...View AnswerShow Answer

An Internet consulting company uses its website to allow its corporate clients to obtain information,analyze data,and ask questions.This consulting company is using a ____ model.

Correct AnswerverifiedShow Answer

McDonald's and Burger King share a similar ____ because they offer about the same products and need about the same type of employees.

Correct AnswerverifiedShow Answer

Reducing paper usage in an organization can be an example of green IT.

Correct AnswerverifiedShow Answer

A business model represents a ____ in a business situation.

Correct AnswerverifiedShow Answer

A key advantage of the Internet is that it allows the customer to interact with the firm through e-business activities.

Correct AnswerverifiedShow Answer

What are the two options for increasing profits in a small Internet-based company? Which path would you choose for a struggling unique,artsy,designer t-shirt company? Justify your answer with specific details and examples.

Correct AnswerverifiedAnswers will vary.There are two ways to ...View AnswerShow Answer

Objectives in a social media plan need to be specific as well as linked to clear actions that can be used to accomplish each objective.

Correct AnswerverifiedShow Answer

Jennifer is willing to invest time and money in attracting and retaining customers for her Mary Kay cosmetics business because she knows that

Correct AnswerverifiedShow Answer

Computers and software belong to which of the following specialized e-business resources?

Correct AnswerverifiedShow Answer

What is the number one reason a business uses social media?

Correct AnswerverifiedShow Answer

Which of the following is most like a radio show that could be distributed through the Web?

Correct AnswerverifiedShow Answer

Which of the following can most accurately be described as an interactive community bulletin board?​

Correct AnswerverifiedShow Answer

LEGO Ideasis an example of a ____ site.

Correct AnswerverifiedShow Answer

LinkedIn is considered one of the top four social networking sites used by business.

Correct AnswerverifiedShow Answer

One type of B2B model focuses on

Correct AnswerverifiedShow Answer

Reading comments on social media sites about companies or products rarely offers valid insight into how consumers are reacting to products or services.

Correct AnswerverifiedShow Answer

What is inbound marketing? Mention at least four tools of inbound marketing.

Correct AnswerverifiedInbound marketing is a marketing term th...View AnswerShow Answer

Provide at least two examples of how crowdsourcing can be used by a company.Be specific and provide realistic scenarios.

Correct AnswerverifiedAnswers will vary.Crowdsourcing,the outs...View AnswerShow Answer

Which of the following would be considered a revenue stream?

Correct AnswerverifiedShow Answer

Correct Answer
verified
A blog is a website that allows a compan...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Answers will vary.There are two ways to ...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Which of the following can most accurately be described as an interactive community bulletin board?

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Inbound marketing is a marketing term th...
View Answer

Correct Answer
verified
Answers will vary.Crowdsourcing,the outs...
View Answer

Correct Answer
verified