A) Intensive distribution strategy
B) Restricted distribution strategy
C) Selective distribution strategy
D) Specialized distribution strategy
E) Exclusive distribution strategy
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verified
Essay
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verified
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Multiple Choice
A) the industry in which the channel exists is a monopoly.
B) a company relies on other channel members.
C) the channel members are independent entities.
D) a company is using a direct distribution strategy.
E) the channel members share common goals.
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verified
Essay
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verified
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True/False
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verified
Multiple Choice
A) Transactional
B) Supportive
C) Logistical
D) Facilitating
E) Collaborating
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verified
Multiple Choice
A) channel members to convince them to carry its product.
B) customers to create more demand for specific brands.
C) reducing the number of its intermediaries.
D) creating demand for the company's products as a whole.
E) selling products by using new channels such as the Internet.
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verified
Multiple Choice
A) organizer.
B) producer.
C) retailer.
D) supplier.
E) wholesaler.
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verified
Essay
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verified
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Multiple Choice
A) Being unwilling to take risks
B) Focusing on maintaining a short-term relationship
C) Maintaining open and honest communication
D) Making intangible investments in the relationship
E) Concealing confidential information
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verified
Multiple Choice
A) quick-response system.
B) electronic data interchange.
C) data warehouse.
D) just-in-time transfer.
E) enterprise resource system.
Correct Answer
verified
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