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Floras's major revenue generators are Canada and Mexico.The company attempts to get products into as many outlets as possible in these countries.Which of the following distribution strategies is the company using in Canada and Mexico?


A) Intensive distribution strategy
B) Restricted distribution strategy
C) Selective distribution strategy
D) Specialized distribution strategy
E) Exclusive distribution strategy

F) A) and E)
G) A) and B)

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What are direct distribution channels? Give an example of a company that uses direct distribution.

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Direct distribution channels allow manuf...

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Conflicts in a distribution channel are generally more pronounced when:


A) the industry in which the channel exists is a monopoly.
B) a company relies on other channel members.
C) the channel members are independent entities.
D) a company is using a direct distribution strategy.
E) the channel members share common goals.

F) A) and B)
G) A) and C)

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Describe the common logistical functions that intermediaries perform.Provide examples to support your answer.

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The following are the common logistical ...

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Intensive distribution is the best strategy for shopping products.

A) True
B) False

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Josfer Inc. is a beverage manufacturer. It sells beverages through a variety of intermediaries. The firm attempts to place its products in as many outlets as possible. -Josfer stores finished goods at resellers' storehouses rather than at the company's warehouse.This is an example of which function that intermediaries perform?


A) Transactional
B) Supportive
C) Logistical
D) Facilitating
E) Collaborating

F) D) and E)
G) A) and D)

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With a push strategy, a manufacturer focuses its promotional efforts on:


A) channel members to convince them to carry its product.
B) customers to create more demand for specific brands.
C) reducing the number of its intermediaries.
D) creating demand for the company's products as a whole.
E) selling products by using new channels such as the Internet.

F) B) and E)
G) A) and D)

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Prime Stores is located in Prince Albert, Saskatchewan.The store displays different types of home furniture, and most of the store's business comes from individual consumers.The firm displays products of many manufacturers.Prime Stores is a(n) :


A) organizer.
B) producer.
C) retailer.
D) supplier.
E) wholesaler.

F) A) and C)
G) None of the above

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What are the main members of a distribution channel? Explain each member role and provide an example for each.

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Manufacturer, wholes...

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Which of the following is key to developing successful strategic relationships?


A) Being unwilling to take risks
B) Focusing on maintaining a short-term relationship
C) Maintaining open and honest communication
D) Making intangible investments in the relationship
E) Concealing confidential information

F) C) and E)
G) B) and D)

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The computer-to-computer transfer of business documents from a retailer to a vendor and back is called a(n) :


A) quick-response system.
B) electronic data interchange.
C) data warehouse.
D) just-in-time transfer.
E) enterprise resource system.

F) B) and D)
G) A) and D)

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