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Exam 9: Product, Branding, and Packaging Decisions

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Question 51

Multiple Choice

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Which of the following is NOT true about Labelling?

A) It identifies the product brand.
B) It can be used as a promotional tool
C) It must reflect ingredients and quantities
D) Canadian companies in food industry must use both official languages for labeling the products.
E) The Consumer Packaging and Labelling Act and Regulations dictate all elements on the label.

F) D) and E)
G) None of the above

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Question 52

Multiple Choice

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A car company uses the tag line "Suite on roads." This is an example of a:

A) slogan.
B) character.
C) logo.
D) mission
E) jingle.

F) D) and E)
G) B) and E)

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Question 53

Multiple Choice

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Which of the following brand types allows a company to compete within one category?

Your company has taken over a garment manufacturing company that is struggling to manufacture kidswear in the face of increased competition.An opportunity in the sports apparel market presents itself.What kind of branding strategies would you implement to allow the acquired company to regain its standing in the kidswear market and be an important player in the sportswear segment?

Fiola Inc.is a chain of cosmetic stores.Pariquan Charity Home is a not-for-profit medical service organization.Fiola Inc.markets a product carrying the logo of the Pariquan Charity Home, and a consumer is encouraged to associate the two brands.A portion of the proceeds benefits the charity.This scenario exemplifies:

Many of the elements on a product label are required by laws and regulations; subsequently, the other elements of the label also remain outside the control of a manufacturer.

Which of the following holds true for the term "brand personality"?

A product line refers to:

The basic problem-solving benefits that consumers are seeking are defined by the:

Which of the following statements is true of generic products?

Clark Inc., a chain store, markets paper, food, household cleaning supplies, medicine, cosmetics, and oral-care products.Under oral-care products, Clark markets a brand of toothpastes available in three sizes and two formulations (paste and gel) .Out of these, paper, food, household cleaning supplies, medicine, cosmetics, and oral-care products constitute the:

Explain how packaging could be used as a marketing tool.Provide one example to support your answer.

Identify the term that refers to the names, terms, designs, symbols, or any other features that identify one seller's good or service as distinct from those of other sellers.

Vendronas Solutions Inc.sells its baby care products, Vendronas Baby Powder and Vendronas Baby Soap, under the Vendronas brand name.This is an example of a(n) :

Firms often add new product lines to capture new or evolving markets, increase sales, and compete in new venues.

The products or services for which a consumer is not willing to spend any effort to evaluate prior to purchase are called:

Perionica Inc.uses a single brand name and the recognizable Perionica logo.The corporation sells computers, phones, accessories, music players, and tablets under the single brand name and logo.This is an example of a(n) :

Krisnak Inc., a scented candle manufacturer, introduced a different range of candles with exotic scents such as ice mint, desert flower, and sea breeze.What change in the product mix was made by Krisnak Inc.?

Describe the innovations in design and materials over the years that have helped packaging to play an increasingly important role in brand positioning and shelf appeal.

Miller International Inc. is an organization that manufactures sports goods. It sells hockey sticks (both field hockey and ice hockey) , footballs, baseball bats, cricket bats, and tennis racquets. To expand its market, it also plans to sell sports apparel under the same brand name. Miller International has partnered with Polar Inc., which sells health drinks. Polar drinks now carry the Miller International logo, and some Miller International products also have the Polar logo. Miller International has also made an agreement with a number of small manufacturers that will produce sports apparel under the Miller International brand. Sales being impressive, Miller International decides to discontinue its partnership with Polar and enter into the health drinks segment on its own. The presence of big players and ineffective marketing strategies lead to the failure of Miller International's foray into the health drinks market. The failure also affects the brand image of the company, and there is a dip in the sales of sports goods marketed by Miller International. -Miller International's failure in the health drinks market also affected its sales of sports goods.This failure was most likely caused by: