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What are the "Big Five" personality dimensions? In general, how do entrepreneurs rate on each of these dimensions? That is, what does research show to be the personality characteristics of successful entrepreneurs?

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The Big Five are characteristics that, a...

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Rick has met with the Small Business Administration, which analyzed his entrepreneurial skills and provided him with a summary of the results. Out of these findings of the SBA, what might challenge Rick in his quest to become a successful entrepreneur?


A) Rick has an external locus of control.
B) Rick is comfortable with a moderate level of risk, and he has the confidence to act decisively.
C) Rick has a high need for autonomy and wants to shape his own destiny.
D) Rick is conscientious and emotionally stable.
E) Rick has some tolerance for ambiguity because he knows he is trying to do things that haven't been done before.

F) All of the above
G) A) and B)

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Small businesses in the United States


A) have fewer than 500 employees, according to the Small Business Administration.
B) hold only about 10 percent of U.S. patents.
C) have struggled with sales and profitability in recent years.
D) employ approximately 75 percent of all U.S. employees.
E) comprise only 10 percent of U.S. firms.

F) C) and E)
G) C) and D)

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Unlike self-employed people, entrepreneurs tend to


A) hire people who have expertise that the entrepreneurs do not.
B) stay in one geographic area.
C) seek to influence markets, industries, and large numbers of people.
D) do most of the work themselves.
E) avoid risk.

F) None of the above
G) A) and B)

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Briefly explain each of the seven key components of a business plan and what you should include in each.

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The seven key components of a business p...

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Businesspeople who start new businesses sometimes say that part of their initial funding was "love money." Who are the usual sources of love money?


A) the business owner himself or herself
B) parents, friends, and other relatives
C) charitable organizations
D) the SBA (Small Business Association)
E) venture capitalists

F) B) and D)
G) B) and C)

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The following are three excerpts from a business plan for The Beautiful Dog, a food truck that serves gourmet hot dogs (including vegetarian options) on a public thoroughfare near a high-enrollment college campus. Identify which section of the business plan each excerpt comes from, and explain your reasoning. Excerpt #1: The Beautiful Dog will be a welcome addition to the College Avenue community, which already sees 8 to 10 food trucks lined up on a typical day, include Bodacious Burgers, Terrific Tacos, Very Vegetarian, Tantalizing Thai, Perfect Pizza, and Champ's Chunkalicious Chicken. The Beautiful Dog will have a strong market position as the only food truck that serves hot dogs, which national market research has shown is the third most popular fast food in the United States. Our ideal customers are students, faculty members, and other members of the college community who need a quick bite to eat in between classes and on their way to their other responsibilities. Because our hot dogs are boiled, we will be able to serve people much more quickly than our competitors who cook their food to order, such as Bodacious Burgers and Tantalizing Thai. Excerpt #2: The Beautiful Dog has a very strong position with regard to pricing. The fast-food market expects to pay higher prices for hamburgers and chicken; moderate prices for pizza; and low prices for tacos and hot dogs. We will therefore be priced at the low end of the scale, making our products more affordable to college students, who are often on tight budgets. We have already begun tweeting at @TheBeautifulDog, and our Facebook page is up and running. We are gaining hundreds of new followers per day, and we will use the Facebook page not only to advertise our special "Dog of the Day" but also to reward our followers with special deals that they can get by saying the "Magic Dog Word of the Day." Excerpt #3: We expect that The Beautiful Dog will have an operating loss for the first three months as we purchase equipment and get the food truck up and running. In months three to six, we expect to break even as we pay off some of our start-up costs. By month seven, we expect to turn a profit of $8,000 per month. Thereafter, we expect profits as follows: $9,000 per month during the months that school in session full time (January through May, September through November); $5,000 per month during the summer, when there are fewer students on campus (June through August); and $2,000 in December, when the cold weather and the holiday break combine to greatly lower foot traffic past the food truck.

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Excerpt #1 comes from the Market Analysi...

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Unlike entrepreneurs, self-employed people tend to


A) hire people who will work with them to implement their vision for the company.
B) stay in one geographic area.
C) seek to influence markets, industries, and large numbers of people.
D) delegate responsibilities to people they trust, who are smarter than and more experienced than they are in particular areas.
E) take the risks necessary to grow the business and make an impact on society.

F) B) and E)
G) A) and C)

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Explain the similarities and differences among the types of legal structures: sole proprietorships, general and limited partnerships, C and S corporations, and limited liability companies. Identifies the benefits and drawbacks of each.

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A sole proprietor is someone who owns an...

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In 2007, Joe Gebbia and Brian Chesky realized they could not afford the rent on their pricey San Francisco apartment, so they decided to put an air mattress in their living room and offer people an alternative to an expensive hotel room. This is the story of how Airbnb got started. In other words, Airbnb began when Gebbia and Chesky ________; the company grew because it ________.


A) identified their passions; was technologically based
B) studied consumer complaints; was based on idealism
C) broke the law; successfully lobbied to get the laws changed
D) identified a problem or frustration; identified an opportunity or need
E) sought to put their competitors out of business; was based on their desire to change the world

F) B) and C)
G) D) and E)

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According to the Global Entrepreneurship and Development Index, which country ranks first in terms of the environment for cultivating entrepreneurship?


A) India
B) China
C) the United States
D) the United Kingdom
E) Sweden

F) A) and B)
G) C) and D)

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Which of following statements regarding business start-ups and exits in the United States is false?


A) The number of start-up businesses has been shrinking steadily since the year 2000.
B) A business exits the market when it remains closed for one year and has no employees.
C) Starting a new business requires taking risks and embracing change.
D) The growth of new businesses is adding net new jobs to the U.S. economy.
E) New businesses demand long hours and a certain amount of financial uncertainty.

F) B) and D)
G) A) and E)

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Vincenzo Martin and Sasha Boudrakis have started a new firm, The Fan Base. Vincenzo is a well-known marketing guru who advises major league sports franchises on how to maximize the revenue from their teams' brands and logos. Sasha, meanwhile, is mostly silent in the operation. He has invested $2 million to get The Fan Base off the ground, and in return he receives 25% of the firm's annual profits. The Fan Base is organized as a


A) sole proprietorship.
B) general partnership.
C) corporation.
D) limited liability company (LLC) .
E) limited partnership.

F) B) and E)
G) C) and D)

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List at least four positive effects of entrepreneurship (including small firms and start-ups) on society. For each positive effect, choose a company that illustrates that effect. You do not have to give specific numbers; a discussion of the general effects will suffice. (You may use the same company more than once; you may even choose to use that company for all four effects. Choose the examples that best make your point.)

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The following are among the many positiv...

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What is not a key difference between self-employed people and entrepreneurs?


A) When a self-employed person retires or quits, the business generally closes; an entrepreneur's company continues even if the entrepreneur dies or moves on.
B) Self-employed people tend to work virtually and avoid taking risks; entrepreneurs tend to take risks, and they think on a global scale.
C) The self-employed are experts who do much of the work themselves; entrepreneurs realize they can't do everything themselves, so they hire and delegate responsibilities to people they trust.
D) Self-employed people can incorporate or organize as sole proprietors; entrepreneurs have a broader set of legal requirements, along with insurance and tax considerations.
E) Self-employed people have broad aspirations aimed at influencing industries and markets; entrepreneurs are more focused on operating a business in a specific geographic area and market.

F) A) and B)
G) All of the above

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To answer this question, you must put yourself in the position of an aspiring entrepreneur. Below are the four steps required in uncovering a business idea. Work your way through each of these steps to identify and build on an idea for a business you would like to start. If you have not thought about starting a business, imagine that your dream is to own a "doggie daycare" service in which you take care of people's dogs during the day while they are at work, and at night and on weekends when they are away on business or on vacation. Be sure to answer each of the following questions: 1. Identify your passions, skills, and talents. 2. Identify a problem or frustration. 3. Identify an opportunity or need. 4. Brainstorm, suggest, or identify customer complaints.

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Answers will vary depending on the stude...

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This question has two parts; be sure to answer both. First, list the nine characteristics that researchers find most important to successful entrepreneurs, providing a brief description of each. Then perform a self-analysis in which you rate yourself on each characteristic in terms of a business that you might like to start. (If you cannot think of a business idea, choose from one of the following: a landscaping service, a food delivery service, an elder care service-all of these options are open to you as a college student.) To save time, you may place your self-assessment immediately after your summary of each characteristic.

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The following nine factors have been fou...

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________ means the taking of risks to create a new enterprise. It can also increase the standard of living around the world.


A) Economic growth
B) Investment
C) Issuing stock
D) Intrapreneurship
E) Entrepreneurship

F) A) and B)
G) B) and E)

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What is not a core component of entrepreneurship?


A) recognizing opportunities to create new ventures
B) using existing products and services as starting points for new product offerings
C) uncovering opportunities to create new types of value
D) deciding to take advantage of market-driven opportunities
E) taking advantage of market opportunities in order to create value and earn a profit or contribute to society

F) C) and D)
G) A) and B)

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Who would be considered an intrapreneur?


A) Siobhan, who loves dogs; she realizes that dog lovers need a way to keep track of their pets' health care, so she sets out to create a cell phone-based app that helps pet lovers keep track of their pets' health needs.
B) Jamal, a biology lab manager at a major university; he hears many of the scientists complaining that the lab's chemicals constantly ruin their shoes, so he sets out to invent and sell a protective shoe covering that scientists can use when they're working in labs.
C) Marisol, who works for 3M Corporation; she is a huge fan of the company's Post-It Notes, and she thinks that the company can greatly expand its Post-It Notes line by customizing them for people who work in different types of organizations, such as sports teams.
D) Ahmad, who works as a certified public accountant; he realizes that the Arab American community in Detroit needs more people who speak Arabic to help them prepare their taxes, so he starts a firm that specializes in working with members of the Arab American community.
E) Sheila, who is a professional chef; she works in an upscale restaurant and realizes guests love exotic ingredients that they've never heard of before, so she starts a business in which she purchases exotic ingredients from abroad. She then travels among the restaurants in her state, talking to the chefs and selling them those ingredients for a profit.

F) B) and C)
G) A) and B)

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