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What are rules that help ensure the quality of information?


A) information integrity
B) integrity constraints
C) information quality
D) information ethics

E) A) and C)
F) None of the above

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What is a dynamic website?


A) the person responsible for creating the original website content
B) includes data that change based on user action
C) information stored in a dynamic catalog, or an area of a website that stores information about products in a database
D) an interactive website kept constantly updated and relevant to the needs of its customers using a database

E) A) and C)
F) All of the above

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Which of the following is incorrect in reference to a database?


A) A database can be relational or network.
B) Database information is accessed by logical structure.
C) Database information is accessed by physical structure.
D) Database users can have different views of information.

E) A) and B)
F) A) and D)

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Some of the serious business consequences that occur due to using low-quality information to make decisions are all of the following except


A) inability to accurately track customers.
B) inability to identify selling opportunities.
C) the success of the organization depends on appreciating and leveraging the low-quality information.
D) lost revenue opportunities from marketing to nonexistent customers.

E) A) and B)
F) A) and C)

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Real-time information refers to the extent of detail within the information (fine and detailed or coarse and abstract).

A) True
B) False

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The example the book gave of www.EllisIsland.org, which generates more than 2.5 billion hits, is a site that offers a database that can easily adjust to handle massive volumes of information.What is this an example of?


A) increased scalability and performance
B) increased information security
C) reduced information redundancy
D) increased flexibility

E) All of the above
F) A) and B)

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A data-driven website can help limit the amount of information displayed to customers based on unique search requirements.

A) True
B) False

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Accurate information asks if the aggregate or summary information is in agreement with detailed information.

A) True
B) False

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Information quality refers to the extent of detail within the information (fine and detailed or coarse and abstract).

A) True
B) False

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Which of the following encompasses all of the information contained within a single business process or unit of work, and its primary purpose is to support daily operational tasks?


A) targeted information
B) analytical information
C) productive information
D) transactional information

E) B) and C)
F) A) and D)

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What is created by a machine without human intervention?


A) structured data
B) machine-generated data
C) human-generated data
D) unstructured data

E) A) and B)
F) A) and C)

Correct Answer

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Which of the following describes ETL?


A) a process that extracts information from internal and external databases
B) a process that transforms information using a common set of enterprise definitions
C) a process that loads information into a data warehouse
D) All of these are correct.

E) None of the above
F) A) and B)

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Regression is a statistical process for estimating the relationships among variables.It includes many techniques for modeling and analyzing several variables when the focus is on the relationship between a dependent variable and one or more independent variables.

A) True
B) False

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What is a statement about what will happen or might happen in the future; for example, predicting future sales or employee turnover?


A) prediction
B) optimization
C) forecasting
D) regression

E) A) and D)
F) A) and C)

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What determines which things go together?


A) classification
B) estimation
C) affinity grouping
D) clustering

E) A) and C)
F) None of the above

Correct Answer

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What is machine-generated data?


A) has a defined length, type, and format and includes numbers, dates, or strings such as Customer Address
B) created by a machine without human intervention
C) data that humans, in interaction with computers, generate
D) not defined, does not follow a specified format, and is typically freeform text such as emails, Twitter tweets, and text messages

E) All of the above
F) None of the above

Correct Answer

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Which of the following is true in regard to the elimination of redundant information?


A) uses additional hard disk space
B) makes performing information updates harder
C) improves information quality
D) All of these are correct.

E) B) and C)
F) A) and B)

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Veracity includes the uncertainty of data, including biases, noise, and abnormalities.

A) True
B) False

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The primary purpose of a data warehouse is to perform transactional processes.

A) True
B) False

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Clustering assigns records to one of a predefined set of classes.

A) True
B) False

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