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If you were thinking about an oven as a system, which of the following represents the output?


A) the uncooked food
B) the cooked food
C) a light indicating that the oven has reached the preheated temperature
D) the oven running at 350 degrees for 20 minutes

E) B) and C)
F) A) and D)

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Imagine you are creating a new product to sell in an up-and-coming market.Which of the following statements indicates that it would be difficult for you to enter this new market?


A) The threat of new entrants force is high in the up-and-coming market.
B) The threat of new entrants force is low in the up-and-coming market.
C) The threat of new entrants force is high during the summer months in the up-and-coming market.
D) All of these are correct, depending on the time of year.

E) B) and C)
F) B) and D)

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How does the text recommend that a company operate if it wants to be successful in the information age?


A) functionally independent between departments
B) interdependently between departments
C) together as one department with little or no independence
D) each department acting as its own individual business unit

E) A) and B)
F) None of the above

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The chief technology officer is responsible for ensuring the speed, accuracy, availability, and reliability for MIS.

A) True
B) False

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What evaluates industry attractiveness?


A) SWOT Analysis
B) The Five Forces Model
C) Value Chain Analysis
D) Three Generic Strategies

E) B) and C)
F) A) and D)

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Which of the following is not a technology company but used technology to revamp the business process of renting videos?


A) Netflix
B) Dell
C) Zappos
D) Amazon

E) A) and D)
F) None of the above

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A business strategy achieves a specific set of goals, including__________.


A) developing new products or services, and attracting new competition
B) increasing costs, and attracting new competition
C) attracting new customers, and developing new products or services
D) All of these are correct.

E) All of the above
F) B) and C)

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Which of the following is a tool a manager can use to analyze competitive intelligence and identify competitive advantages?


A) the three generic strategies
B) the threat of substitute buyer power
C) differentiated costs
D) supplier loyalty

E) A) and D)
F) C) and D)

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Which of the following represents the definition of a variable?


A) a data characteristic that is collected through competitive intelligence and cannot change over time
B) a data characteristic that stands for a value that changes or varies over time
C) a data characteristic that stands for a value that does not change or vary over time
D) a data characteristic that is collected only through competitive intelligence and can change over time

E) B) and D)
F) C) and D)

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MIS is a tool that is most valuable when it leverages the talents of people who know how to use and manage it effectively.

A) True
B) False

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Which activities belong in the human resources department?


A) records, measures, and reports monetary transactions
B) tracks strategic financial issues, including money, banking, credit, investments, and assets
C) supports sales by planning, pricing, and promoting goods or services is marketing
D) maintains policies, plans, and procedures for the effective management of employees

E) A) and B)
F) All of the above

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Your boss has asked you to analyze the airline industry using Porter's three generic strategies.Which of the following companies are using a cost leadership strategy?


A) Southwest, Horizon, Frontier, JetBlue
B) British Airways, Singapore Airlines, Virgin Atlantic
C) Sky Taxi - a rent by the hour personal plane service
D) All of these are correct.

E) B) and C)
F) None of the above

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Which of the following evaluates a project's position?


A) SWOT Analysis
B) The Five Forces Model
C) Value Chain Analysis
D) Three Generic Strategies

E) All of the above
F) B) and C)

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Where would you categorize threats in a SWOT analysis?


A) internal, helpful
B) internal, harmful
C) external, helpful
D) external, harmful

E) None of the above
F) C) and D)

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Which of the following represents the types of data commonly found in the marketing department?


A) promotional data
B) payroll data
C) tax data
D) employee data

E) A) and C)
F) All of the above

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Which of the following is not considered a core driver of the information age?


A) information
B) business Intelligence
C) knowledge
D) variables

E) A) and B)
F) A) and C)

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Which of the following statements is correct when considering a SWOT analysis?


A) strengths and weaknesses originate outside an organization.
B) opportunities and threats originate outside an organization.
C) strengths and threats originate inside an organization.
D) opportunities and weaknesses originate outside an organization.

E) B) and D)
F) A) and B)

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Your boss has asked you to analyze the soft drink industry using Porter's five forces model.Which of the following represents a substitute product in the soft drink industry?


A) Pepsi requires stores that carry Pepsi products to commit to minimum orders of 1,000 cases.
B) Walmart negotiates a lower cost per bottle from Coke in exchange for premium shelf space in every Walmart store.
C) Zevia Natural Diet Soda begins selling directly over the Internet.
D) vitamin water, fruit juice, coffee

E) B) and C)
F) A) and B)

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A __________ advantage features a product or service on which customers place a greater value than they do on similar offerings from competitors.


A) competitive
B) competitor
C) power
D) first mover

E) C) and D)
F) B) and D)

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In a SWOT analysis, potential internal strengths are helpful when they identify all key strengths associated with the competitive advantage including cost advantages, new and/or innovative services, special expertise and/or experience, proven market leader, improved marketing campaigns, and so on.

A) True
B) False

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