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Exam 3: Ebusiness: Electronic Business Value

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Question 161

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Open systems tap into the core knowledge of all employees,partners,and customers.

A) True
B) False

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Question 162

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Intermediaries occur when a customer sells directly to another customer online cutting out the intermediary.

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Question 163

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Ecommerce includes ebusiness along with all activities related to internal and external business operations such as servicing customer accounts,collaborating with partners,and exchanging real-time information.During Web 1.0,entrepreneurs began creating the first forms of ecommerce.

The three Business 2.0 communication and collaboration tools a business can use to harness the power of people include blogs,wikis,and mashups.

__________ measures advertising effectiveness by counting visitor interactions with the target ad,including time spent viewing the ad,number of pages viewed,and number of repeat visits to the advertisement.

A mashup is a website or web application that uses content from more than one source to create a completely new product or service.The term is typically used in the context of music;putting Jay-Z lyrics over a Radiohead song makes something old new.The web version of a mashup allows users to mix map data,photos,video,news feeds,blog entries,and so on to create content with a new purpose.

_____________ occurs when a company knows enough about a customer's likes and dislikes that it can fashion offers more likely to appeal to that person,say by tailoring its website to individuals or groups based on profile information,demographics,or prior transactions.

Unlike traditional HTML,which of the following lets writers communicate and readers respond on a regular basis through a simple online journal?

Pay-per-call generates revenue each time a user clicks on a link to a retailer's website.

What is the difference between a business model and an ebusiness model?

Which of the below is not a valid form of an ebusiness revenue model?

Illuminate Live is a lecture program used in schools and is considered a _________ tool.

Future managers and workers need to understand the benefits MIS and ebusiness can offer a company if it wants to take advantage of sustaining technologies.

Social media maps group contacts (personal and professional)identifying who knows each other and who works together.In a company it can provide a vision of how employees work together.

What statement below describes Web 3.0's feature that ensure the 'integration of legacy devices'?

Which of the below represents an example of why an employer would use social media?

At a local marketing firm,Steve is the lead Web developer and is responsible for working with customers on their Web designs,development,and graphics.Which of the following would be a critical skill Steve must have to be able to perform his job?

What is the difference between asynchronous and synchronous communication?

A Webinar is a form of Web conferencing,which blends videoconferencing with document sharing and allows the user to deliver a presentation over the Web to a group of geographically dispersed participants.

Which of the following best describes Web 2.0?