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Which of the following is not considered a core driver of the information age?


A) Information.
B) Business Intelligence.
C) Competitive Intelligence.
D) Data.

E) B) and C)
F) A) and D)

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C

What is the process where a business takes raw materials and processes them or converts them into a finished product for its goods or services?


A) Goods
B) Services
C) Production
D) Productivity

E) All of the above
F) A) and D)

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For an organization to succeed,every department or functional area must work independently to be most effective.

A) True
B) False

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Porter identified three generic strategies that a business could follow after identifying a market it wanted to enter.Which of the following is not included as one of Porter's three generic strategies?


A) Broad differentiation.
B) Supplier cost differentiation.
C) Focused strategy.
D) Broad cost leadership.

E) C) and D)
F) B) and D)

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B

____________ is the process where a business takes raw materials and processes them or converts them into a finished product for its goods or services.

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Waiting tables,teaching,and cutting hair are all examples of services that people pay for to fulfill their needs.

A) True
B) False

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Assume you are in the business of producing and selling t-shirts.If you could produce more t-shirts with the same input what would happen to your productivity and profits assuming the price of your t-shirts remains the same?


A) Increase in productivity,decrease in profits
B) Increase in productivity,increase in profits
C) Decrease in productivity,decrease in profits
D) Decrease in productivity,increase in profits

E) A) and C)
F) B) and D)

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Which of the following represents the types of data commonly found in the sales department?


A) Monetary datA.
B) Transactional data.
C) Production data.
D) Employee data.

E) C) and D)
F) All of the above

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The threat of substitute products or services is _____ when there are many alternatives to a product or service and low when there are few alternatives from which to choose.

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Using data and information to make decisions and solve problems is the key to finding success in business.These are also the core drivers of the information age and the building blocks of business systems.

A) True
B) False

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The threat of substitute products or services refers to the power of customers to purchase alternatives.

A) True
B) False

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Product differentiation occurs when a company develops unique differences in its products or services with the intent to influence demand.

A) True
B) False

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Which of the following is not considered a category within the support value activities in a value chain analysis?


A) Technology development.
B) Outbound logistics.
C) Human resource management.
D) Firm infrastructure.

E) A) and B)
F) B) and C)

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The banking industry has implemented several competitive advantages including ATM's,online bill pay services,and electronic statements.Of course,these competitive advantages were quickly duplicated by any competitor that wanted to remain in the banking industry.These were all examples of ___________ competitive advantages.


A) Acquiring new technology products and services
B) Hiring new employees
C) Reducing expenses
D) Gaining invaluable feedback from customers

E) B) and C)
F) A) and C)

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Cheryl Steffan is the operations manager for Nature's Bread Company,which specializes in providing natural products for health conscious individuals.Cheryl is responsible for compiling,analyzing,and evaluating daily sales numbers to determine the company's profitability and forecast production for the next day.Which of the following is an example of knowledge that Cheryl would be using to successfully perform her job?


A) Craig Newmark is customer number 15467.
B) Compare the costs of supplies including energy over the last five years to determine the best-selling product by month.
C) Best-selling product by day
D) Best-selling product changes when Tony the best baker is working.

E) All of the above
F) C) and D)

Correct Answer

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Which of the below is similar to focused strategy versus broad strategy?


A) Large market versus leadership.
B) Large market versus uniqueness.
C) Niche market versus large market.
D) Niche market versus generic.

E) A) and C)
F) B) and C)

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C

__________ power measures the ability of buyers to affect the price they must pay for an item.

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Firm infrastructure and human resource management are part of the support value activities.

A) True
B) False

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What are goods?


A) Material items or products that customers will buy to satisfy a want or need.
B) Tasks performed by people that customers will buy to satisfy a want or need.
C) The process where a business takes raw materials and processes them or converts them into a finished product for its goods or services.
D) The rate at which goods and services are produced based upon total output given total inputs

E) None of the above
F) B) and D)

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Porter's Five Forces Model outlines the process for a sales strategy.

A) True
B) False

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