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A business strategy achieves a specific set of goals which include __________.


A) Developing new products or services,attracting new competition.
B) Increasing costs,attracting new competition.
C) Attracting new customers,developing new products or services.
D) All of the above.

E) B) and C)
F) A) and B)

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Order date,amount sold,and customer number are all forms of data.

A) True
B) False

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Inbound logistics and operations are part of the primary value activities.

A) True
B) False

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What includes all parties involved,directly or indirectly,in obtaining raw materials or a product?


A) Support chain.
B) Supply chain.
C) System chain.
D) Supply choice.

E) A) and B)
F) A) and C)

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Information is data converted into useful,meaningful context.What are data characteristics that change or vary over time?


A) Facts.
B) Variables.
C) Supplies.
D) Vulnerable.

E) A) and C)
F) A) and B)

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What is business intelligence?


A) Raw facts that describe the characteristics of an event or object.
B) Data converted into a meaningful and useful context.
C) Information collected from multiple sources that analyzes patterns,trends,and relationships for strategic decision making.
D) Skills,experience,and expertise,coupled with information and intelligence,that creates a person's intellectual resources.

E) B) and D)
F) B) and C)

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Kevin Campbell is an incoming freshman at your college.Kevin is frustrated by the cost of books,tuition,and expenses and he also needs to purchase a rather expensive laptop.In an effort to save money,Kevin beings a Facebook group finding other college students who need to purchase laptops.Soon,Kevin's Facebook group has close to 100,000 students.Kevin decides to collectively approach different computer companies to see if his group qualifies for a special discount.What business strategy is Kevin using to purchase laptops?


A) Collecting business intelligence.
B) Decreasing entry barriers.
C) Purchasing a substitute product.
D) Increasing buyer power.

E) None of the above
F) A) and B)

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Shelby Black runs a very successful hair salon in downtown Los Angeles.One of Shelby's tasks is to input positive and negative customer reviews into her computer system.What type of information is Shelby gathering?


A) Feedback.
B) Processing.
C) Output management.
D) Sales processing.

E) A) and D)
F) B) and D)

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Buyer power is the ability of buyers to affect the price they must pay for an item.

A) True
B) False

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The Chief Security Officer is responsible for ensuring the __________ of business systems and developing strategies and safeguards against attacks by hackers and viruses.

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MIS can be an important enabler of business success and innovation.Which of the below statements is accurate when referring to MIS?


A) MIS equals business success and innovation.
B) MIS represents business success and innovation.
C) MIS is not a valuable tool that leverages talent.
D) MIS is a valuable tool that can leverage the talents of people who know how to use and manage it effectively.

E) None of the above
F) A) and C)

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Which role within a company is responsible for overseeing all uses of MIS and ensuring that MIS strategic aligns with business goals and objectives?


A) Chief Knowledge Officer (CKO) .
B) Chief Privacy Officer (CPO) .
C) Chief Information Officer (CIO) .
D) Chief Security Officer (CSO) .

E) B) and D)
F) C) and D)

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The Chief _________ Officer is responsible for ensuring the security of business systems and developing strategies and safeguards against attacks by hackers and viruses.

Correct Answer

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Which of the following decisions does a firm need to make as soon as it has identified the activities from the value chain that are bringing the highest added value to their customers?


A) Target high value-adding activities to further enhance their value.
B) Target low value-adding activities to increase their value.
C) Perform some combination of the two.
D) All of the above.

E) A) and B)
F) A) and C)

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What is productivity?


A) Material items or products that customers will buy to satisfy a want or need.
B) Tasks performed by people that customers will buy to satisfy a want or need.
C) The process where a business takes raw materials and processes them or converts them into a finished product for its goods or services.
D) The rate at which goods and services are produced based upon total output given total inputs

E) B) and C)
F) None of the above

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Your boss,Kerry Miller,has asked you to analyze the soft drink industry using Porter's Five Forces model.Which of the following represents a substitute product in the soft drink industry?


A) Pepsi requires stores that carry Pepsi products to commit to minimum orders of 1,000 cases.
B) Walmart negotiates a lower cost per bottle from Coke in exchange for premium shelf space in every Walmart store.
C) Zevia Natural Diet Soda begins selling directly over the Internet.
D) Vitamin water,fruit juice,coffee.

E) A) and B)
F) A) and D)

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Who is responsible for ensuring the security of business systems and developing strategies and safeguards against attacks by hackers and viruses?


A) Chief Knowledge Officer (CKO) .
B) Chief Security Officer (CSO) .
C) Chief Technology Officer (CTO) .
D) Chief Information Officer (CIO) .

E) None of the above
F) A) and B)

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The age we live in has infinite quantities of facts that are widely available to anyone who can use a computer.What age is this statement referring to?


A) Data age.
B) Information age.
C) Business intelligence age.
D) All of the above.

E) C) and D)
F) B) and C)

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Which of the following is considered a good?


A) Cars
B) Teaching
C) Waiting tables
D) All of the above

E) None of the above
F) C) and D)

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___________ value activities are found along the top of the value chain and include business processes,such as firm infrastructure,human resource management,technology development,and procurement that support the primary value activities.

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