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Exam 4: Recognizing a Firms Intellectual Assets: Moving Beyond a Firms Tangible Resources

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Question 31

True/False

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In social network analysis, a person who has no linkages to others in the network is labeled a conformist.

A) True
B) False

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Question 32

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When an organization tries to improve cycle times in a manufacturing process, it finds far more value in problem solving shaped by the diverse experiences, perspectives, and learning of a tightly knit team than in a training manual alone. SAP uses these _________ flows to gain competitive advantage.

A) knowledge stocks
B) knowledge assessments
C) knowledge
D) tacit

E) B) and D)
F) A) and B)

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Question 33

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The management of intellectual property involves all of the following except

Maintaining a competitive workforce is very challenging in the current economy. The role of evaluating human capital, in recent years, has

In the knowledge economy, if a large portion of company value is in intellectual and human assets, the difference between the market value and book value of the company should ___________ a company with mostly physical and financial assets.

Which of the following is an IP-heavy industry?

One of the challenges of knowledge-intensive organizations is to capture and codify the knowledge and experience that, in effect, resides in the heads of its employees. This is known as explicit knowledge.

Efficiency killers that London-based International Power identified in their communication using tools from lean manufacturing included

Firms such as Apple and Microsoft will tend to have a higher ratio of market value to book value than industrial companies such as Nucor Steel.

London-based International Power increased firm efficiency by using all but which of the following?

John wanted to set up a nurse-led preoperative assessment service intended to free up time for the doctors who previously led the assessments, reduce cancelled operations (and costs), and improve patient care. Carol, a well-respected nurse, had less seniority than John, but many colleagues relied on her advice about navigating hospital politics. She knew many of the people whose support John needed and she eventually converted them to the change. This is an example of a connector.

In general, teams suffer process loss because of ____ cohesion, ___ trust among members, a lack of appropriate norms or standard operating procedures, or a lack of shared understanding among team members about their tasks.

The use of email can be distracting to employees. Some firms limit the time that employees spend using email.

Workforces that reflect demographic changes will become more homogeneous over the next few decades with regard to gender, race, ethnicity, and nationality.

The Millennial generation expects employers to provide incentives to attract and retain them. A company that does this will have a competitive advantage.

Developing dynamic capabilities is not the only avenue providing firms with the ability to reconfigure their knowledge and activities to achieve a sustainable competitive advantage.

Many companies use referrals by current employees as a source for new hiring and even monetarily reward them because

New knowledge involves the continual interaction between __________ and __________ knowledge.

Human capital includes

When a firm develops a knowledge asset, such as a process, pays for it and reuses it over and over at a very low cost, this adds ___________ for the firm.