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Exam 3: Ebusiness: Electronic Business Value

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Question 41

True/False

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Disruptive and new technologies typically cut into the low-end of the marketplace and eventually evolve to displace high-end competitors and their reigning technologies.

A) True
B) False

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Question 42

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Explain the three challenges associated with Business 2.0.

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As much as Business 2.0 has positively c...

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Question 43

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What caused Polaroid to go bankrupt?

Bonnie Flat is a real estate agent who specializes in the luxury home market in the Seattle,WA area.Bonnie is highly-technical and uses many types of online marketing techniques to increase business.One of most successful online marketing techniques is to place a box along the top of real estate websites and luxury custom furniture websites.What type of marketing technique is Bonnie using?

An example of a __________ is putting Jay-Z lyrics over a Radiohead song makes something old new.

Nike offers people the opportunity to visit its website to create running shoes in the style and color they choose.How would you classify Nike's ebusiness strategy?

Enter 1.0,2.0,or 3.0 in the box below: Web _________ is a term to refer to the World Wide Web during its first few years of operation between 1991 and 2003.

Which of the following is a set of tools that supports the work of teams or groups by facilitating the sharing and flow of information?

At a local marketing firm,Steve is the lead Web developer and is responsible for working with customers on their Web designs,development,and graphics.Which of the following would be a critical skill Steve must have to be able to perform his job?

Which of the below is not a characteristic of Business 2.0?

The Innovator's ___________ is a book by Clayton M.Christensen.

Real-time communication occurs when a system updates information at the same rate it receives it.

What is Mozilla Firefox?

RSS allows a website to constantly feed information and news to consumers instead of having the consumer search for it.

A ____________ shift occurs when a new radical form of business enters the market that reshapes the way companies and organizations behave.

_____________ occurs when a company knows enough about a customer's likes and dislikes that it can fashion offers more likely to appeal to that person,say by tailoring its website to individuals or groups based on profile information,demographics,or prior transactions.

Business-to-Business applies to businesses buying from and selling to each other over the ______________.

Which type of ebusiness model best describes Apple?

The majority of eBay's customers are using a business-to-business (B2B)ebusiness model.

What is a program that runs within another application such as a website?