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Exam 14: E-business

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Question 21

Multiple Choice

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What type of revenue-generation model is Google using when it generates revenue by allowing advertisers to bid on common search terms?

A) Awesome
B) Analytics
C) Applications
D) Adwords

E) All of the above
F) None of the above

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Question 22

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An ebusiness model is a plan that details how a company creates, delivers, and generates revenues.

A) True
B) False

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Question 23

Multiple Choice

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What is a plan that details how a company creates, delivers, and generates revenues on the Internet?

What is a well-planned strategy that ensures the search and navigation functions are easy to use and user-friendly on a website?

Search engine optimization (SEO) combines art along with science to determine how to make URLs more attractive to search engines, resulting in higher search engine ranking.

What is an ISP?

Search engine optimization are keywords that advertisers choose to pay for and appear as sponsored links on the Google results pages.

What is the primary business advantage of using email?

The Internet uses such strong security technologies that ensuring consumer protection is not a challenge for ebusinesses.

Which of the following is not considered an advantage of a content management system?

Dot-com was the original term for a company operating on the Internet.

What was the original term for a company operating on the Internet?

For the past 20 years, Perry has been an owner of several Coldwell Banker Real Estate franchises.To increase business, Perry spends a great deal of money marketing and advertising his businesses online.Perry decides he would like to move beyond just marketing and create an actual ebusiness that acts like a search engine but only focuses on the real estate industry.The main revenue source for this Perry's ebusiness will be a charge of $50 a month for each property that is listed on the website.What is the primary revenue model for Perry's new business?

Which type of ebusiness model best describes Apple?

What combines art along with science to determine how to make URLs more attractive to search engines resulting in higher search engine ranking?

Instant messaging converts an audio broadcast to a digital music player.

What generates revenue each time a user clicks on a link to a retailer's website?

Which of the below is not an ISP?

An Internet service provider (ISP) is a company that provides access to the Internet for a monthly fee.

What converts an audio broadcast to a digital music player?