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What describes technologies that allow users to "see" or visualize data to transform information into a business perspective?


A) Informing
B) Infographics
C) Data visualization
D) Business intelligence dashboards

E) None of the above
F) All of the above

Correct Answer

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What is speech analytics?


A) The analysis of text flowing across the Internet, including unstructured text from blogs and messages.
B) The analysis of recorded calls to gather information-brings structure to customer interactions and exposes information buried in customer contact center interactions with an enterprise.
C) The analysis of unstructured data to find trends and patterns in words and sentences.
D) The analysis of unstructured data associated with websites to identify consumer behavior and website navigation.

E) A) and B)
F) C) and D)

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Data mining occurs on structured data that are already in a database or a spreadsheet.

A) True
B) False

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What is analysis paralysis?


A) Processes and manages algorithms across many machines in a computing environment.
B) Focuses on forecasting future trends and producing insights using sophisticated quantitative methods, including statistics, descriptive and predictive data mining, simulation, and optimization.
C) Occurs when the user goes into an emotional state of over-analyzing (or over-thinking) a situation so that a decision or action is never taken, in effect paralyzing the outcome.
D) A business analytics specialist who uses visual tools to help people understand complex data.

E) C) and D)
F) B) and C)

Correct Answer

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What is the function of a data scientist?


A) To collect large, complex data sets, including structured and unstructured data, which cannot be analyzed using traditional database methods and tools.
B) To process and manage algorithms across many machines in a computing environment.
C) To focus on forecasting future trends and produce insights using sophisticated quantitative methods, including statistics, descriptive and predictive data mining, simulation, and optimization.
D) To extract knowledge from data by performing statistical analysis, data mining, and advanced analytics on big data to identify trends, market changes, and other relevant information.

E) C) and D)
F) None of the above

Correct Answer

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What is another term for data that is already contained in a database or a spreadsheet?


A) Structured data
B) Unstructured data
C) Text mining
D) Web mining

E) A) and B)
F) B) and C)

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Forecasts are predictions based on time-series information.

A) True
B) False

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Which of the following forms of data mining assigns records to one of a predefined set of classes?


A) Clustering
B) Classification
C) Estimation
D) Affinity grouping

E) C) and D)
F) A) and B)

Correct Answer

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Velocity includes different forms of structured and unstructured data.

A) True
B) False

Correct Answer

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What is distributed computing?


A) A collection of large, complex data sets, including structured and unstructured data, that cannot be analyzed using traditional database methods and tools.
B) Processes and manages algorithms across many machines in a computing environment.
C) Focuses on forecasting future trends and producing insights using sophisticated quantitative methods, including statistics, descriptive and predictive data mining, simulation, and optimization.
D) Extracts knowledge from data by performing statistical analysis, data mining, and advanced analytics on big data to identify trends, market changes, and other relevant information.

E) A) and D)
F) All of the above

Correct Answer

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Social media analytics analyzes text flowing across the Internet, including unstructured text from blogs and messages.

A) True
B) False

Correct Answer

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What is prediction?


A) A statement about what will happen or might happen in the future such as future sales or employee turnover.
B) A statistical process that finds the way to make a design, system, or decision as effective as possible, for example, finding the values of controllable variables that determine maximal productivity or minimal waste.
C) Forecasts based on time-series information.
D) A statistical process for estimating the relationships among variables.

E) A) and B)
F) A) and C)

Correct Answer

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Association detection is a technique used to divide information sets into mutually exclusive groups such that the members of each group are as close together as possible to one another and the different groups are as far apart as possible.

A) True
B) False

Correct Answer

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Regression is a prediction based on time-series information.

A) True
B) False

Correct Answer

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What is distributed computing?


A) Processes and manages algorithms across many machines in a computing environment.
B) Focuses on forecasting future trends and producing insights using sophisticated quantitative methods, including statistics, descriptive and predictive data mining, simulation, and optimization.
C) Occurs when the user goes into an emotional state of overanalysis (or overthinking) a situation so that a decision or action is never taken, in effect paralyzing the outcome.
D) A business analytics specialist who uses visual tools to help people understand complex data.

E) B) and C)
F) A) and B)

Correct Answer

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Affinity determines values for an unknown continuous variable behavior or estimated future value.

A) True
B) False

Correct Answer

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Speech analytics is the process of analyzing recorded calls to gather information.It brings structure to customer interactions and exposes information buried in customer contact center interactions with an enterprise.

A) True
B) False

Correct Answer

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What is an outlier?


A) A program that processes and manages algorithms across many machines in a computing environment.
B) A data value that is numerically distant from most of the other data points in a set of data.
C) An emotional state of over-analyzing (or over-thinking) a situation so that a decision or action is never taken, in effect paralyzing the outcome.
D) The application of big data analytics to smaller data sets in near-real or real-time in order to solve a problem or create business value.

E) A) and B)
F) None of the above

Correct Answer

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What segments a heterogeneous population of more homogeneous subgroups?


A) Classification
B) Estimation
C) Affinity grouping
D) Clustering

E) C) and D)
F) A) and D)

Correct Answer

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What is the function of web analytics?


A) Analyze unstructured data associated with websites to identify consumer behavior and website navigation.
B) Analyze structured data associated with a website.
C) Filter information, both structured and unstructured, to help identify strong web customers.
D) None of the above.

E) All of the above
F) C) and D)

Correct Answer

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