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In a SWOT analysis, potential external threats are harmful when they identify all threats or risks detrimental to your organization, including new market entrants, substitute products, employee turnover, differentiating products, shrinking markets, adverse changes in regulations, economic shifts, and so on.

A) True
B) False

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Firm infrastructure and human resource management are part of the primary value activities.

A) True
B) False

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What is rivalry among existing competitors?


A) The ability of buyers to affect the price they must pay for an item.
B) The suppliers' ability to influence the prices they charge for supplies (including materials, labor, and services) .
C) High when it is easy for new competitors to enter a market and low when there are significant entry barriers to joining a market.
D) High when competition is fierce in a market and low when competitors are more complacent.

E) B) and C)
F) A) and D)

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Which of the following is similar to focused strategy versus broad strategy?


A) Large market versus leadership.
B) Large market versus uniqueness.
C) Niche market versus large market.
D) Niche market versus generic.

E) A) and B)
F) A) and C)

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There are many different stakeholders found in an organization.Stakeholders drive business strategies, and depending on the stakeholder's perspective, the business strategy can change.Which of the following is a main concern for customers?


A) Exceptional customer service
B) Fair compensation
C) Professional associations
D) Reliable contracts

E) A) and B)
F) B) and D)

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Value chain analysis views a firm as a series of business processes that each adds value to the product or service.

A) True
B) False

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There are many different stakeholders found in an organization.Stakeholders drive business strategies, and depending on the stakeholder's perspective, the business strategy can change.Which of the following is a main concern for the community?


A) Exceptional customer service
B) Fair compensation
C) Professional associations
D) Reliable contracts

E) A) and D)
F) All of the above

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When analyzing Porter's three generic strategies for entering a market, if you have a focused strategy what market should you target?


A) A niche market.
B) A broad market.
C) Neither niche nor broad markets.
D) Both niche and broad markets.

E) A) and B)
F) All of the above

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MIS can add value to both primary activities and support activities in the value chain.Which of the following is not an example of a company adding value by the use of MIS in a primary activity?


A) Scottrade Corp.creating an online system for employees to track paychecks, benefits, wellness rewards program, and other employee benefit items.
B) A system for the sales and marketing departments to track specific sales targets and follow up processes.
C) An easy electronic survey, similar to the survey monkey, to be sent to the customer right after a service was completed.
D) Royal Crest Dairy using their custom order and delivery system through an easily accessible Web portal for the customer to track delivery status.

E) A) and B)
F) None of the above

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Kevin Campbell is an incoming freshman at your college.Kevin is frustrated by the cost of books, tuition, and expenses, and he also needs to purchase a rather expensive laptop.In an effort to save money, Kevin begins a Facebook group finding other college students who need to purchase laptops.Soon, Kevin's Facebook group has close to 100,000 students.Kevin decides to collectively approach different computer companies to see if his group qualifies for a special discount.What business strategy is Kevin using to purchase laptops?


A) Collecting business intelligence
B) Decreasing entry barriers
C) Purchasing a substitute product
D) Increasing buyer power

E) A) and B)
F) B) and C)

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What are Porter's three generic strategies?


A) Evaluation of an organization's strengths, weaknesses, opportunities, and threats to identify significant influences that work for or against business strategies.
B) Analysis of the competitive forces within the environment in which a company operates to assess the potential for profitability in an industry.
C) View of a firm as a series of business processes, each of which adds value to the product or service.
D) Generic business strategies that are neither organization nor industry specific and can be applied to any business, product, or service.

E) B) and C)
F) A) and D)

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Firm infrastructure and human resource management are part of the support value activities.

A) True
B) False

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What includes all parties involved, directly or indirectly, in obtaining raw materials or a product?


A) Support chain
B) Supply chain
C) System chain
D) Supply choice

E) A) and B)
F) B) and C)

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Broad differentiation, broad cost leadership, and _________ create the three generic strategies identified by Porter.


A) Narrow market leadership
B) High cost versus low cost
C) Focused strategy
D) None of these

E) A) and C)
F) A) and B)

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Which strategy below helps an organization choose its business focus?


A) SWOT Analysis
B) The Five Forces Model
C) Value Chain Analysis
D) Three Generic Strategies

E) A) and B)
F) B) and C)

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What does a SWOT analysis do?


A) Evaluates an organizations strengths, weaknesses, objectives, and threats.
B) Evaluates an organization's strengths, weaknesses, opportunities, and threats.
C) Evaluates an organization's supporters, weaknesses, opportunities, and technology.
D) Evaluates an organization's systems, warehouses, outputs, and technology.

E) All of the above
F) C) and D)

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What is supplier power?


A) The ability of buyers to affect the price they must pay for an item.
B) The suppliers' ability to influence the prices they charge for supplies (including materials, labor, and services) .
C) High when it is easy for new competitors to enter a market and low when there are significant entry barriers to joining a market.
D) High when there are many alternatives to a product or service and low when there are few alternatives from which to choose.

E) C) and D)
F) B) and C)

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Which of the following is a tool a manager can use to analyze competitive intelligence and identify competitive advantages?


A) The three generic strategies.
B) The threat of substitute buyer power.
C) Differentiated costs.
D) Supplier loyalty.

E) All of the above
F) B) and C)

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Inbound logistics and operations are part of the support value activities.

A) True
B) False

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What is a feature of a product or service that customers have come to expect and entering competitors must offer the same if they want to survive?


A) Significant barrier
B) Entry barrier
C) Product differentiation
D) Entry chain

E) A) and B)
F) A) and C)

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