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Which of the following is an advantage of the balanced scorecard?


A) It is a tool for both strategic formulation and strategic implementation.
B) It allows managers to translate a firm's vision into measureable operational goals.
C) The balanced scorecard is independent of the skills of the managers responsible for its implementation.
D) Its implementation is a one-time effort and does not require continuous tracking of metrics or updating of strategic objectives.

E) None of the above
F) C) and D)

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Which of the following ratios best expresses inventory turnover?


A) Inventory/Working capital
B) Annul profits/Inventory
C) Inventory/Per unit cost of production
D) Cost of goods sold/Inventory

E) B) and D)
F) B) and C)

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The fixed asset turnover of a company is 8.3.What do you infer from this?


A) Every dollar spent on the company's fixed assets generates $8.30 of revenue.
B) 8.3% of the company's revenue is invested in fixed assets.
C) The return on fixed assets will break even in 8.3 years.
D) The cost of capital invested on fixed assets is 8.3% of the total profit.

E) B) and C)
F) A) and C)

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Unlike the financial ratios based on accounting data, total return to shareholders is:


A) backward-looking and historic in nature.
B) an external performance metric.
C) an absolute measure of competitive advantage.
D) unaffected by market volatility or macroeconomic factors.

E) B) and C)
F) C) and D)

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What do you mean by opportunity costs? What are the opportunity costs for entrepreneurs?

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Opportunity costs capture the value of t...

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In the freemium business model, the:


A) initial product is sold at a premium price and the complementary goods are given free.
B) users are free to pay for the services in advance or after using the services.
C) users are not charged for the basic features of a product or service, but the user must pay for premium advanced features or add-ons.
D) users pay for access to a product or service whether they use it during the payment term or not.

E) None of the above
F) All of the above

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Should a firm ideally have a higher or a lower ratio of payables turnover?

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Payables turnover (Revenue/Accounts paya...

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Pilot Games Inc.allows users to play the trial versions of its games without any charge.However, users have to purchase the games to access the upgraded version of the games with advanced features.Which of the following business models is Pilot Games using in this scenario?


A) Freemium
B) Subscription-based
C) Pay-as-you-go
D) Razor-razor-blade

E) A) and B)
F) B) and C)

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What do you mean by triple-bottom line?

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Triple bottom line is a combination of e...

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A watch-making company has priced one of its wrist watches at $210.Most of its competitors sell similar watches at $180.Selling anything less than $150 would result in a loss for the company.However, the absolute maximum a customer is willing to pay for it is $170.In this scenario, what is the reservation price of the wrist watch?


A) $150
B) $180
C) $170
D) $210

E) B) and C)
F) C) and D)

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Blue Horizon Inc.is an Internet service provider.It provides a router free of charge when users sign up for a two-year wireless service plan.In this plan, users pay in advance irrespective of whether they use the Internet package during the two-year period or not.Which of the following business models does this scenario best illustrate?


A) A combination of the razor-razor-blade model and the subscription-based business model
B) The pay-as-you-go business model
C) A combination of the freemium business model and the pay-as-you-go business model
D) The direct sales business model

E) A) and C)
F) All of the above

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_____, which is the return on risk capital, includes stock price appreciation plus dividends received over a specific period.


A) Total return to shareholders
B) Earnings per share
C) Receivables turnover
D) Dividend yield

E) C) and D)
F) B) and C)

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Discuss the limitations associated with using accounting data to measure competitive performance.

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Although accounting data tend to be read...

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Which of the following competitively important assets is typically excluded from a firm's balance sheet?


A) Land and building
B) Accounts payable
C) Patents
D) Customer experience

E) B) and D)
F) None of the above

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Which of the following equations best expresses return on revenue?


A) Net profits/Revenue
B) Revenue - Cost
C) Sales/Revenue
D) Revenue - Gross profits

E) A) and B)
F) B) and C)

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How are the balanced scorecard and triple-bottom-line approaches different from the traditional approaches to measure competitive advantage?

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Although the three traditional framework...

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What is the relationship between producer surplus and consumer surplus?

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The difference between the price charged...

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_____ are best described as the value of the best forgone alternative use of the resources employed.


A) Variable costs
B) Opportunity costs
C) Social costs
D) Switching costs

E) All of the above
F) B) and D)

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A firm has 30 million shares outstanding, and each share is traded at $100.Also, each shareholder gets a dividend of $2000 annually.In this case, the market capitalization is _____.


A) 30,000 shares, that is, 30 million shares/$100
B) $200,000, that is, $2000 × $100
C) $3 billion, that is, 30 million shares × $100
D) 20:1, that is, $2000/$100

E) None of the above
F) C) and D)

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How does a firm capture its producer surplus for a good or service?


A) As cost per unit sold
B) As profit per unit sold
C) As earnings per share
D) As market price per share

E) A) and B)
F) All of the above

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