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Trust Machines Inc.is a company that manufactures and markets consumer electronics.The unique microprocessors developed by the company contribute to its high resource immobility.According to the resource-based view of competitive advantage,which of the following is an implication of this situation?


A) The competitive advantage of Trust Machines Inc. will soon be lost.
B) The resource heterogeneity of Trust Machines Inc. is low within the industry.
C) The resources of Trust Machines Inc. are difficult to replicate or imitate.
D) The environment in which Trust Machines Inc. operates is closest to perfect competition.

E) B) and D)
F) All of the above

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During market testing,Sensation Cosmetics (SC) realized that the cosmetics industry was dominated with multiple,well-established brands.These brands mostly sold their products in exclusive outlets and departmental stores.A new entrant like SC would require a different business model to be successful.Thus,SC started selling its products through direct marketing.In this scenario,Sensation Cosmetics accomplished substitution primarily through


A) path dependence.
B) technology transfer.
C) knowledge diffusion.
D) strategic equivalence.

E) B) and C)
F) A) and D)

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SWA has enjoyed a sustained competitive advantage,allowing it to outperform its competitors over several decades.Continental and Delta attempted to copy SWA with their offerings of Continental Lite and Song,respectively.Neither Continental nor Delta,however,was able to successfully imitate the resource bundles and firm capabilities that make SWA unique.Which of the following is this case an example of?


A) resource immobility
B) resource heterogeneity
C) resource mobility
D) resource homogeneity

E) All of the above
F) None of the above

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Superlative Productions spent 10 million dollars to buy the rights to a best-selling novel.The company then prepared for production by hiring a screenwriter to adapt the novel,casting the main roles,renting cameras and other equipment,and scouting locations in southern Arizona.Which of the following pairs of resources are both intangible?


A) money spent to buy rights of novel; screenwriter's experience adapting novels
B) money spent to buy rights for the novel; locations in southern Arizona
C) best-selling novel; locations in southern Arizona
D) best-selling novel; screenwriter's experience adapting novels

E) A) and B)
F) None of the above

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The management of a company is assessing the value of all the tangible resources the company owns.Which of the following will be included in this assessment?


A) the company's copyrights
B) the company's brand equity
C) the company's patents
D) the company's machinery

E) All of the above
F) A) and B)

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An observer may conclude that the organizational culture of Zappos,an online retailer for shoes and clothing,might be the basis for its competitive advantage.However,reverse social engineering to crack Zappos' code of success might be much more difficult for a company trying to exactly imitate its strategy.Thus,the source of Zappos competitive advantage is said to be


A) socially complex.
B) inexhaustible.
C) non-substitutable.
D) nonambiguous.

E) B) and C)
F) None of the above

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The "diagonal assembly system" was a production system pioneered by the automobile company Gogo.Recently,Gogo was able to sue a competitor and won the suit,thereby receiving $100 million in damages.Which of the following would most likely enable Gogo to win such a lawsuit?


A) The competitor used a title for its assembly system that was similar to the title of Gogo's system.
B) The competitor failed to apply for a patent of its assembly system.
C) The competitor infringed on Gogo's patent of the "diagonal assembly system."
D) The competitor produced an assembly system that was somewhat similar to Gogo's system.

E) A) and C)
F) A) and B)

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Beats Electronics has been able to outperform Audio-Technica,Bose,JBL,Skullcandy,Sennheiser,and Sony in the high-end,premium headphone market.Which of the following statements accurately explains one of the main reasons for the success of Beat?


A) It produced the highest-quality headphones.
B) It created a perception that owning its products was cool.
C) It emphasized marketing over core competency.
D) It focused on sponsoring future athletic superstars.

E) All of the above
F) A) and B)

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A firm's resource is most likely to be an internal strength and a core competency when the resource is


A) valuable but common.
B) valuable and costly to imitate.
C) easily accessible and mobile.
D) easy to substitute.

E) A) and C)
F) A) and B)

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Even though many valuable,rare,and inimitable resources were generated at Xerox's Palo Alto Research Center (PARC) ,the management at Xerox's headquarters failed to gain a competitive advantage by exploiting the breakthroughs in computing software and hardware.What is the most likely implication of this example?


A) It is advisable to outsource research and development functions.
B) Competitive advantage cannot be gained through unrelated diversification.
C) A firm must be effectively organized to capture value.
D) It is better to build competitive advantage on tangible assets rather than intangible assets.

E) A) and B)
F) None of the above

Correct Answer

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