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Michael Porter's Five-Forces Analysis is a dynamic tool for analyzing industry attractiveness.

A) True
B) False

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The five-forces model helps to determine both the nature of competition in an industry and the profit potential for the industry. E. Porter describes the competitive environment in terms of five basic competitive forces that affect the ability of a firm to compete in a given market. Together, they determine the profit potential for a particular industry.

A) True
B) False

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SWOT analysis is a framework for analyzing the internal and external environment of a company.It consists of strengths,weaknesses,opportunities,and threats.According to a SWOT analysis,which of the following is not an aspect that the strategy of the firm must follow?


A) build on its weaknesses
B) remedy the weaknesses or work around them
C) take advantage of the opportunities presented by the environment
D) protect the firm from the threats

E) B) and C)
F) A) and D)

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PPG Industries,the Pittsburgh-based manufacturer of paints,coatings,optical products,specialty materials,chemicals,glass,and fiber glass suffered serious failures in 1986 and 1987 when it attempted to diversify its offers.It used a technique to help it identify possible future strategies.What was it?


A) crowdsourcing
B) scenario analysis
C) competitive intelligence
D) monitoring

E) B) and C)
F) A) and B)

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Explain how the value net analysis adds to the five-forces analysis.Be sure to include examples from at least two industries.

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The value net analysis adds to the five-...

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A danger of forecasting discussed in the text is that _____________.


A) in most cases, the expense of collecting the necessary data exceeds the benefit
B) the retrospective nature of forecasting provides little information about the future
C) managers may view uncertainty as black and white while ignoring important gray areas
D) it can create legal problems for the firm if regulators discover the company is making forecasts

E) A) and C)
F) None of the above

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The power of suppliers will be enhanced if they are able to maintain a credible threat of forward integration.

A) True
B) False

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Exit barriers do not arise from ________.


A) specialized assets with no alternative use
B) governmental and social pressures
C) strategic interrelationships with other business units within the same company
D) flexible costs of exit

E) A) and C)
F) All of the above

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The use of the strategic group concept is generally not helpful in charting the future directions of the strategies of a firm.

A) True
B) False

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Incumbent firms may enjoy increased bargaining power because the Internet ___________.


A) focuses marketing efforts on end users
B) diminishes the power of many distribution channel intermediaries
C) increases channel conflict
D) has reduced the number of wholesalers and distributors

E) A) and C)
F) C) and D)

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Because the Internet lowers barriers to entry in most industries,it ________.


A) decreases the threat of new entrants
B) increases the threat of new entrants
C) makes it easier to build customer loyalty
D) increases supplier power

E) C) and D)
F) B) and C)

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Which of the following firms would likely pose the least competitive threat?


A) a firm in the same industry and in the same strategic group
B) a firm that produces substitute goods to your product line
C) a competitor to your product where a high switching cost exists
D) a firm in the same industry and in the nearest strategic group looking to join your group

E) None of the above
F) C) and D)

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The aging of the population is a hard trend.

A) True
B) False

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The threat of new entrants is high when there are _______.


A) low economies of scale
B) high capital requirements
C) high switching costs
D) high differentiation among competitors products and services

E) A) and B)
F) A) and C)

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Buyer power tends to be higher if suppliers provide undifferentiated or standard products.

A) True
B) False

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The more attractive the price/performance ratio of substitute products,the tighter it constrains the ability of an industry to charge high prices.

A) True
B) False

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New communication technology can impact seemingly unrelated industries such as the airline industry.This would be an example of a ______________.


A) threat of entry
B) backward integration
C) forward integration
D) threat of substitute products

E) A) and C)
F) A) and D)

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In general,the threat of substitutes is heightened because the Internet ____________.


A) introduces new ways to accomplish the same task
B) lowers switching costs
C) lowers barriers to entry
D) increases output per unit of cost

E) A) and C)
F) B) and D)

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What are some of the factors that would cause a supplier group to become powerful? Illustrate.

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There are several factors that can cause...

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Discuss the six segments of the general environment.Provide examples of how they might be related.

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The six segments of the general environm...

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