Question 1

Indirect exporting is:

Accepted Answer

A)  offering the right to a trademark, patent, trade secret, or similarly valued item of intellectual property in return for a royalty or fee.
B)  contracting with a foreign firm to manufacture products according to stated specifications.
C)  when a foreign country and a local firm invest together to create a local business.
D)  when a firm sells its domestically produced goods in a foreign country through an intermediary.E) C) and D)
F) A) and C)

Question 2

Customer groups living in many countries or regions of the world who have similar needs or seek similar features and benefits from products or services are called _____ consumers.

Accepted Answer

A)  multidomestic
B)  global
C)  international
D)  multinationalE) A) and D)
F) B) and D)

Question 3

All of the following would be reasons against using a social media service such as 'Vine' in India except

Accepted Answer

A)  an advanced/recent social media network may not have been adopted yet
B)  the social media site may not meet local customs/norms
C)  residents of India generally are considered first adopters of new social media tools
D)  political restrictions may hinder the marketing message that could be shared on the social networkE) A) and B)
F) All of the above

Question 4

Direct investment in international marketing means:

Accepted Answer

A)  offering the right to a trademark, patent, trade secret, or similarly valued items of intellectual property in return for a royalty or fee.
B)  contracting with a foreign firm to manufacture products according to certain specifications.
C)  when a foreign company and a local firm invest together to create a local business.
D)  a domestic firm actually investing in and owning a foreign subsidiary or division.E) B) and C)
F) C) and D)

Question 5

Japan's sophisticated consumers expect quality in their TVs and radios,thereby making Japan's producers,such as Sony,Sanyo,Matsushita,and Hitachi,some of the world leaders in the electronics industry.This is an example of ________ in their competitive advantage as a nation.

Accepted Answer

A)  structural conditions
B)  demand conditions
C)  socio-cultural conditions
D)  competitive conditionsE) None of the above
F) A) and B)

Question 6

Figure: 7-6 
-According to Figure 7-6,cell "C" refers to which type of product and promotion strategy?

Accepted Answer

A)  Product extension strategy
B)  Product adaptation strategy
C)  Communication adaptation strategy
D)  Product invention strategyE) A) and B)
F) None of the above

Question 7

Which factors should a company consider in order to do a thorough cross-cultural analysis?

Accepted Answer

The answer of Which factors should a company consider in...

Question 8

Canadian appliance manufacturers find that different customs about shopping must be used to determine product design.For instance,people in Northern Europe shop only once a week,so they need bigger refrigerators than Southern Europeans who shop daily.Furthermore,Northern Europeans insist that freezers should be on the top just as loudly as Southern Europeans insist that freezers should be on the bottom.Other regions use their appliances differently and have other different product demands.Given this information,you should conclude Canadian appliance manufacturers would be more likely successful if they used a(n) _____ marketing strategy.

Accepted Answer

A)  ethnocentric
B)  multidomestic
C)  transnational
D)  standardizedE) A) and B)
F) None of the above

Question 9

The EU has benefited its member nations by providing each of the following EXCEPT:

Accepted Answer

A)  the free flow of goods, services, capital, and labour across borders within the EU.
B)  abundant marketing opportunities because it is no longer necessary to market products and services on a nation-by-nation basis.
C)  European-wide distribution from fewer locations, given open borders.
D)  a common currency, the euro, adopted by all 27 members.E) All of the above
F) A) and D)

Question 10

Global marketing has and continues to be affected by a growing borderless economic world.List the four trends in the past decade that have significantly influenced the landscape of global marketing and briefly discuss each.

Accepted Answer

The answer of Global marketing has and continues to be...

Question 11

Figure: 7-2 
-According to Michael Porter's diamond in Figure 7-2,quadrant "B" represents

Accepted Answer

A)  factor conditions.
B)  related and supporting industries.
C)  demand conditions.
D)  company strategy, structure, and rivalry.E) None of the above
F) B) and D)

Question 12

Which of the following statements accurately describes the global perspective on world trade?

Accepted Answer

A)  Exports are of significantly greater importance than imports.
B)  Imports are of significantly greater importance than exports.
C)  Imports and exports should be complementary economic flows; imports affecting exports, and exports affecting imports.
D)  The balance of exports and imports should always be kept in a state of equilibrium.E) A) and B)
F) None of the above

Question 13

Turkmenistan is a former Soviet republic in Central Asia.The Internet debuted late in Turkmenistan and has advanced only slightly since its introduction.In 1996 the government created the Telecommunications Ministry to oversee and license telecommunications services.The ministry has taken the national domain.TM for itself and forbids individuals or companies from posting their own websites.In 2000,the Telecommunications Ministry set up an Internet service provider and shut down all of the independent ISPs in the nation because they had "falsified information." This misuse of power reflects a problem in Turkmenistan's _____ environment.

Accepted Answer

A)  ecological
B)  cultural
C)  political-regulatory
D)  economicE) C) and D)
F) All of the above

Question 14

The most significant difference between direct exporting and indirect exporting is that the exporting firm operates ______________ in the foreign country.

Accepted Answer

A)  in violation of a quota
B)  without paying import duties
C)  without paying export duties
D)  through an intermediaryE) None of the above
F) A) and D)

Question 15

Figure: 7-6 
-According to Figure 7-6,cell "D" refers to which type of product and promotion strategy?

Accepted Answer

A)  Product extension strategy
B)  Product adaptation strategy
C)  Dual adaptation strategy
D)  Product invention strategyE) A) and D)
F) All of the above

Question 16

Figure: 7-6 
-According to Figure 7-6,cell "A" refers to which type of product and promotion strategy?

Accepted Answer

A)  Product extension strategy
B)  Communication adaptation strategy
C)  Product adaptation strategy
D)  Dual adaptation strategyE) A) and C)
F) B) and C)

Question 17

Thirteen to nineteen-year-olds in Europe,North and South America,and the industrialized nations of Asia:

Accepted Answer

A)  are more similar than different regarding their purchase behaviour.
B)  are becoming more similar but are still very different especially regarding fashion and culture.
C)  are rebelling against the Americanization of fashion and culture.
D)  have very different appreciation of fashions and music.E) All of the above
F) A) and B)

Question 18

One of the reasons why North American automotive manufacturers have been successful,despite the labour costs,has been because of which agreement?

Accepted Answer

A)  the El Paso/Juarez Pact
B)  the U.S.-Canada Fair Trade Agreement
C)  the Multinational Corporation Accord
D)  the North American Free Trade AgreementE) None of the above
F) B) and D)

Question 19

Briefly describe the European Union (EU).

Accepted Answer

The answer of Briefly describe the European Union (EU)....

Question 20

TravelEx,which is located at all of the country's major airports,routinely exchanges money from currency to another using a(n) :

Accepted Answer

A)  exchange currency
B)  currency exchange rate
C)  reciprocity exchange
D)  exchange of paymentsE) C) and D)
F) All of the above

Exam 7: Reaching Global Markets

Correct Answer
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Figure: 7-2 -According to Michael Porter's diamond in Figure 7-2,quadrant "B" represents

Correct Answer
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Figure: 7-6 -According to Figure 7-6,cell "D" refers to which type of product and promotion strategy?

Correct Answer
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Customer groups living in many countries or regions of the world who have similar needs or seek similar features and benefits from products or services are called _____ consumers.

Correct Answer
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Briefly describe the European Union (EU).

Correct Answer
verified

One of the reasons why North American automotive manufacturers have been successful,despite the labour costs,has been because of which agreement?

Correct Answer
verified

The EU has benefited its member nations by providing each of the following EXCEPT:

Correct Answer
verified

Correct Answer
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The most significant difference between direct exporting and indirect exporting is that the exporting firm operates ______________ in the foreign country.

Correct Answer
verified

Figure: 7-6 -According to Figure 7-6,cell "C" refers to which type of product and promotion strategy?

Correct Answer
verified

Which of the following statements accurately describes the global perspective on world trade?

Correct Answer
verified

Which factors should a company consider in order to do a thorough cross-cultural analysis?

Correct Answer
verified

Japan's sophisticated consumers expect quality in their TVs and radios,thereby making Japan's producers,such as Sony,Sanyo,Matsushita,and Hitachi,some of the world leaders in the electronics industry.This is an example of ________ in their competitive advantage as a nation.

Correct Answer
verified

TravelEx,which is located at all of the country's major airports,routinely exchanges money from currency to another using a(n) :

Correct Answer
verified

Global marketing has and continues to be affected by a growing borderless economic world.List the four trends in the past decade that have significantly influenced the landscape of global marketing and briefly discuss each.

Correct Answer
verified

Figure: 7-6 -According to Figure 7-6,cell "A" refers to which type of product and promotion strategy?

Correct Answer
verified

Direct investment in international marketing means:

Correct Answer
verified

Indirect exporting is:

Correct Answer
verified

All of the following would be reasons against using a social media service such as 'Vine' in India except

Correct Answer
verified

Thirteen to nineteen-year-olds in Europe,North and South America,and the industrialized nations of Asia:

Correct Answer
verified

Exam 7: Reaching Global Markets

Correct AnswerverifiedShow Answer

Figure: 7-2 -According to Michael Porter's diamond in Figure 7-2,quadrant "B" represents

Correct AnswerverifiedShow Answer

Figure: 7-6 -According to Figure 7-6,cell "D" refers to which type of product and promotion strategy?

Correct AnswerverifiedShow Answer

Customer groups living in many countries or regions of the world who have similar needs or seek similar features and benefits from products or services are called _____ consumers.

Correct AnswerverifiedShow Answer

Briefly describe the European Union (EU).

Correct AnswerverifiedShow Answer

One of the reasons why North American automotive manufacturers have been successful,despite the labour costs,has been because of which agreement?

Correct AnswerverifiedShow Answer

The EU has benefited its member nations by providing each of the following EXCEPT:

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The most significant difference between direct exporting and indirect exporting is that the exporting firm operates ______________ in the foreign country.

Correct AnswerverifiedShow Answer

Figure: 7-6 -According to Figure 7-6,cell "C" refers to which type of product and promotion strategy?

Correct AnswerverifiedShow Answer

Which of the following statements accurately describes the global perspective on world trade?

Correct AnswerverifiedShow Answer

Which factors should a company consider in order to do a thorough cross-cultural analysis?

Correct AnswerverifiedShow Answer

Japan's sophisticated consumers expect quality in their TVs and radios,thereby making Japan's producers,such as Sony,Sanyo,Matsushita,and Hitachi,some of the world leaders in the electronics industry.This is an example of ________ in their competitive advantage as a nation.

Correct AnswerverifiedShow Answer

TravelEx,which is located at all of the country's major airports,routinely exchanges money from currency to another using a(n) :

Correct AnswerverifiedShow Answer

Global marketing has and continues to be affected by a growing borderless economic world.List the four trends in the past decade that have significantly influenced the landscape of global marketing and briefly discuss each.

Correct AnswerverifiedShow Answer

Figure: 7-6 -According to Figure 7-6,cell "A" refers to which type of product and promotion strategy?

Correct AnswerverifiedShow Answer

Direct investment in international marketing means:

Correct AnswerverifiedShow Answer

Indirect exporting is:

Correct AnswerverifiedShow Answer

All of the following would be reasons against using a social media service such as 'Vine' in India except

Correct AnswerverifiedShow Answer

Thirteen to nineteen-year-olds in Europe,North and South America,and the industrialized nations of Asia:

Correct AnswerverifiedShow Answer

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