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Exam 2: Developing Successful Marketing Strategies

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Question 51

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If McDonald's Canada decided to diversify its business offerings into a new area like financial services,their marketing strategy would be:

A) market penetration.
B) market development.
C) related diversification.
D) unrelated diversification.

E) C) and D)
F) A) and D)

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Question 52

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When a firm decides to double their marketing budget for a product that sells consistently,they are using which strategy:

A) market development and market penetration
B) market development and diversification
C) market penetration and product development
D) diversification and market penetration

E) A) and B)
F) All of the above

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Question 53

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Telus' goal in offering a specific phone that is not offered by any of the other mobile phone carriers in Canada is focused on achieving a long term advantage to deliver a unique customer experience.This is known as:

While undertaking risk to offer the iPhone,Apple Computers is rewarded by receiving the following reward:

Which of the following statements reflects both of the key elements in developing a marketing strategy for L.M.Schofield,Inc.,a company that produces specialized concrete surfaces for heavily trafficked areas such as retail outlets and amusement parks?

The terrorists' attack on the World Trade Center and the Pentagon led to many changes in the way people conducted their everyday lives.One outgrowth of this attack was a need to reconnect with old friends through the sending of greeting cards.American Greetings announced a significant increase in sales that it directly relates to events on September 11.For American Greetings the terrorists' attacks was an example of a(n) :

Identify the three phases of the strategic marketing process and briefly describe what happens during each phase. The three phases of the strategic marketing process are the Planning Phase,the Implementation Phase,and the Control Phase.

David and Cecilia Stanford,owners of Prairie Herb vinegars,decided to offer the product in 5-ounce and 13-ounce sizes as well as in a 16-ounce European glass bottle.They decided to sell the vinegar only through the mail and to price the smaller bottles at $4.45 and the largest bottles at $13.25.They were determining its:

Pfizer Canada offering day-care facilities to its employees; and BC Biomedical offering flex-work opportunities illustrates what type of goals?

Figure: 2-4 -SBUs found in quadrant "B" (Figure 2-4) would be called

An approach whereby an organization allocates its marketing mix resources to reach its target markets is known as:

In today's global competition,it is important to recognize the kinds of organizations that exist.Organizations can basically be divided into two categories:

What are the four components of the implementation phase of the strategic marketing process? The four components of the implementation phase of the strategic marketing process are:

Myers Apple Farm discovers the trend that consumers are more focused about buying locally produced and heirloom varieties of apples.Which aspect of the situational analysis is this considered:

Figure: 2-4 -SBUs found in quadrant "C" (Figure 2-4) would be called

At Apple Computers,the financial department considers the profit earned at the end of the day as:

Siemens manufacturing wanted to increase the efficiency of their turbine manufacturing process by implementing a lean-based methodology.In order to understand how best to do this,Siemens entered a 'learning partnership' with Toyota,where managers from Siemens would act as 'managers-for-a-week' at Toyota to learn about their lean manufacturing processes.This is an example of:

Situation analysis requires a firm to consider both internal and external factors.Which of the following is NOT an example of an external factor?

CIBC is focused on earning a profit for employees and shareholders,while also giving back to the community through their CIBC Run For the Cure campaign,this balance of conflicting goals is referred to as.

Evergreen Air Center is the world's biggest parking lot for unwanted aircraft.Airlines pay a monthly fee from $750 to $5,000 to mothball airplanes at this site.Its location is on 1,600 acres of Arizona desert.The Southwest climate serves as a cheap and effective airplane preservative.Its location is its: