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Exam 16: Retailing and Wholesaling

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Question 111

Multiple Choice

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Selling agents are agents that

A) furnish the racks or shelves that display merchandise in retail stores, perform all channel functions, and sell on consignment to retailers.
B) represent a single producer and are responsible for the entire marketing function of that producer.
C) work for several producers and carry noncompetitive, complementary merchandise in an exclusive territory.
D) take title to merchandise but sell only to buyers that call on them, pay cash for merchandise, and furnish their own transportation for the merchandise.
E) sell primarily large bulky products.

F) A) and B)
G) A) and E)

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Question 112

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List the five store locations or settings. How has the location of stores changed over the years?

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Department stores started downtown in mo...

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Question 113

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Markup refers to

Large strip malls that often have two to five anchor stores, and often a supermarket that brings shoppers on a weekly basis, are referred to as

In the context of omnichannel retailing, all of the following are potential consumer touch points for a retailer except

Sam's Club and Costco are examples of

The marketing managers at Omaha Steaks used airlines' databases to mail a special offer to frequent flyers. Eight weeks after shipping the steaks to the frequent flyers who responded to the offer, the company's salespeople followed up by telephoning customers to ask for new orders. This is an example of which types of nonstore retailing?

Price ranges, store layouts, and breadth and depth of merchandise lines are considered to be the __________ of a store's image.

An indicator of how effectively retail space is used to generate revenue is called

The term bricks and clicks refers to __________ and __________, respectively.

The difference between the final selling price and the retailer's cost is referred to as the

Shrinkage refers to

Albertsons Supermarket accepts debit and credit cards as well as cash and checks for purchases. Its acceptance of various forms of payment provides its customers with __________ utility.

The value added dimension of the retail positioning matrix includes elements such as location, prestige, and

One of the biggest problems online retailers face is that nearly __________ percent of online shoppers make it to "checkout" and then leave the website to compare shipping costs and prices on other sites.

Wholesalers that take title to merchandise but sell only to buyers that call on them, pay for and move/take away the merchandise themselves are referred to as

Unlike merchant wholesalers, agents, and brokers, manufacturers' branches and sales offices are __________ that perform wholesaling activities.

__________ describes very dissimilar types of retail outlets that can compete with each other as a result of scrambled merchandising.

Williams-Sonoma is a specialty store that caters to customers who like to cook at home. It offers free cooking classes, has frequent demonstrations by cookbook authors, and has employees who are knowledgeable about food preparation. The sales staff helps customers make their selections. Williams-Sonoma is __________ retailer.

The overlay of stored images or graphics with the real-world environment creates what type of reality for wearers of these new Google Glass digital eyeglasses?