Question 1

The movie The Hunger Games opened originally in a select number of theaters before opening nationwide. After its theater run, it was shown on pay-per-view channels and then on premium movie channels. The movie also was made widely available in video stores, via Netflix, and on DVD/Blu-ray. What type(s) of consumer product is this movie? Explain your answer.

Accepted Answer

Student answers may vary, but all should...

Question 2

During a recent shopping trip to Target, Carlie noticed that the store offered many Glad products, including many different types of trash bags and a large variety of food storage containers. For Glad, each of these two product groupings is an example of a

Accepted Answer

A)  product line.
B)  product item.
C)  product mix.
D)  product industry.
E)  product class.F) A) and B)
G) B) and E)

Question 3

Explain what an unsought product is and give some examples.

Accepted Answer

An unsought product is an item that the ...

Question 4

The emphasis of a marketing strategy for a dynamically continuous innovation would include

Accepted Answer

A)  advertising to generate awareness.
B)  obtaining widespread distribution.
C)  advertising to explain points of difference and benefits.
D)  setting a low price.
E)  using personal selling.F) A) and B)
G) D) and E)

Question 5

_______________ are items for which the consumer compares several alternatives on criteria such as price, quality, or style.

Accepted Answer

A)  Shopping products
B)  Convenience products
C)  Specialty products
D)  Prestige products
E)  Unsought productsF) All of the above
G) B) and D)

Question 6

Convenience products refers to

Accepted Answer

A)  items that consumers will make special efforts to seek out and buy.
B)  items for which consumers compare several alternatives on criteria such as price, quality, or style.
C)  products consumers purchase frequently and with a minimum of shopping effort.
D)  ancillary products used to make other products work more efficiently.
E)  low-cost items for which there are numerous substitutes and generic equivalents.F) A) and D)
G) A) and E)

Question 7

As a marketing term, __________ generally includes not only physical goods, but also services and ideas.

Accepted Answer

A)  marketing
B)  invention
C)  merchandise
D)  product
E)  conceptF) B) and C)
G) B) and D)

Question 8

A newly invented apple peeling and coring machine for the consumer market would be considered

Accepted Answer

A)  a shopping product.
B)  a convenience product.
C)  a specialty product.
D)  an unsought product.
E)  a discretionary product.F) A) and C)
G) C) and E)

Question 9

The addition of Clorox II bleach to Tide laundry detergents is an example of a

Accepted Answer

A)  discontinuous innovation.
B)  bundled innovation.
C)  dynamically continuous innovation.
D)  disruptive innovation.
E)  continuous innovation.F) D) and E)
G) A) and B)

Question 10

With respect to price, which of the following type of consumer product would usually be very expensive?

Accepted Answer

A)  convenience product
B)  shopping product
C)  discretionary product
D)  specialty product
E)  unsought productF) B) and D)
G) A) and E)

Question 11

Which of the following is considered a service?

Accepted Answer

A)  lamp
B)  motorcycle
C)  potato chips
D)  a marketing class
E)  environmentalismF) A) and B)
G) B) and E)

Question 12

Breyer's introduced a new line of ice cream flavors for sale in elegant black containers. This was done on a limited scale to determine consumer reactions before national distribution of the product. Breyer's new product was in the __________ stage of the new-product process.

Accepted Answer

A)  commercialization
B)  screening and evaluation
C)  business analysis
D)  development
E)  market testingF) C) and D)
G) A) and E)

Question 13

In terms of price, which of the following types of consumer product would be relatively inexpensive?

Accepted Answer

A)  shopping product
B)  convenience product
C)  specialty product
D)  unsought product
E)  suppliesF) C) and E)
G) None of the above

Question 14

The seven stages an organization goes through to identify business opportunities and convert them into salable products or services is referred to as the

Accepted Answer

A)  commercialization process.
B)  SWOT process.
C)  business prospect development cycle.
D)  opportunity stage gate sequence.
E)  new-product development process.F) All of the above
G) B) and C)

Question 15

There are seven stages of the new-product development process. Stage 5 is the __________ stage.

Accepted Answer

A)  business analysis
B)  screening and evaluation
C)  market testing
D)  commercialization
E)  developmentF) A) and E)
G) B) and E)

Question 16

An assessment of the "business fit" of the proposed new product, from whether it can be economically produced to the marketing strategy needed to have it succeed, takes place during which stage of the new-product development process?

Accepted Answer

A)  business analysis
B)  screening and evaluation
C)  new-product strategy development
D)  development
E)  These activities are addressed at every stage with the exception of new-product strategy development.F) None of the above
G) A) and B)

Question 17

Installations, accessory equipment, supplies, and industrial services used to assist in producing other products and services are referred to as

Accepted Answer

A)  components.
B)  parts.
C)  production goods.
D)  raw materials.
E)  support products.F) A) and B)
G) None of the above

Question 18

Dragon Naturally Speaking, a speech recognition software program that allows you to use your voice instead of a keyboard to input text into a word processing program, is an example of

Accepted Answer

A)  a continuous innovation.
B)  a discontinuous innovation.
C)  a dynamically continuous innovation.
D)  a disruptive improvement.
E)  an evolutionary innovation.F) B) and E)
G) A) and B)

Question 19

In terms of brand loyalty, consumers are very brand loyal and will not accept substitutes for which type of consumer product?

Accepted Answer

A)  shopping product
B)  convenience product
C)  specialty product
D)  unsought product
E)  discretionary productF) B) and D)
G) B) and C)

Question 20

In terms of brand loyalty, consumers are aware of a brand but will readily accept substitutes for which type of product?

Accepted Answer

A)  convenience products
B)  specialty products
C)  unsought products
D)  shopping products
E)  suppliesF) C) and E)
G) B) and D)

Exam 10: Developing New Products and Services

_______________ are items for which the consumer compares several alternatives on criteria such as price, quality, or style.

Correct Answer
verified

Installations, accessory equipment, supplies, and industrial services used to assist in producing other products and services are referred to as

Correct Answer
verified

The emphasis of a marketing strategy for a dynamically continuous innovation would include

Correct Answer
verified

Which of the following is considered a service?

Correct Answer
verified

Correct Answer
verified
Student answers may vary, but all should...
View Answer

Breyer's introduced a new line of ice cream flavors for sale in elegant black containers. This was done on a limited scale to determine consumer reactions before national distribution of the product. Breyer's new product was in the __________ stage of the new-product process.

Correct Answer
verified

In terms of brand loyalty, consumers are aware of a brand but will readily accept substitutes for which type of product?

Correct Answer
verified

A newly invented apple peeling and coring machine for the consumer market would be considered

Correct Answer
verified

Dragon Naturally Speaking, a speech recognition software program that allows you to use your voice instead of a keyboard to input text into a word processing program, is an example of

Correct Answer
verified

Explain what an unsought product is and give some examples.

Correct Answer
verified
An unsought product is an item that the ...
View Answer

Convenience products refers to

Correct Answer
verified

As a marketing term, __________ generally includes not only physical goods, but also services and ideas.

Correct Answer
verified

During a recent shopping trip to Target, Carlie noticed that the store offered many Glad products, including many different types of trash bags and a large variety of food storage containers. For Glad, each of these two product groupings is an example of a

Correct Answer
verified

The seven stages an organization goes through to identify business opportunities and convert them into salable products or services is referred to as the

Correct Answer
verified

There are seven stages of the new-product development process. Stage 5 is the __________ stage.

Correct Answer
verified

An assessment of the "business fit" of the proposed new product, from whether it can be economically produced to the marketing strategy needed to have it succeed, takes place during which stage of the new-product development process?

Correct Answer
verified

With respect to price, which of the following type of consumer product would usually be very expensive?

Correct Answer
verified

In terms of brand loyalty, consumers are very brand loyal and will not accept substitutes for which type of consumer product?

Correct Answer
verified

The addition of Clorox II bleach to Tide laundry detergents is an example of a

Correct Answer
verified

In terms of price, which of the following types of consumer product would be relatively inexpensive?

Correct Answer
verified

Exam 10: Developing New Products and Services

_______________ are items for which the consumer compares several alternatives on criteria such as price, quality, or style.

Correct AnswerverifiedShow Answer

Installations, accessory equipment, supplies, and industrial services used to assist in producing other products and services are referred to as

Correct AnswerverifiedShow Answer

The emphasis of a marketing strategy for a dynamically continuous innovation would include

Correct AnswerverifiedShow Answer

Which of the following is considered a service?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedStudent answers may vary, but all should...View AnswerShow Answer

Breyer's introduced a new line of ice cream flavors for sale in elegant black containers. This was done on a limited scale to determine consumer reactions before national distribution of the product. Breyer's new product was in the __________ stage of the new-product process.

Correct AnswerverifiedShow Answer

In terms of brand loyalty, consumers are aware of a brand but will readily accept substitutes for which type of product?

Correct AnswerverifiedShow Answer

A newly invented apple peeling and coring machine for the consumer market would be considered

Correct AnswerverifiedShow Answer

Dragon Naturally Speaking, a speech recognition software program that allows you to use your voice instead of a keyboard to input text into a word processing program, is an example of

Correct AnswerverifiedShow Answer

Explain what an unsought product is and give some examples.

Correct AnswerverifiedAn unsought product is an item that the ...View AnswerShow Answer

Convenience products refers to

Correct AnswerverifiedShow Answer

As a marketing term, __________ generally includes not only physical goods, but also services and ideas.

Correct AnswerverifiedShow Answer

During a recent shopping trip to Target, Carlie noticed that the store offered many Glad products, including many different types of trash bags and a large variety of food storage containers. For Glad, each of these two product groupings is an example of a

Correct AnswerverifiedShow Answer

The seven stages an organization goes through to identify business opportunities and convert them into salable products or services is referred to as the

Correct AnswerverifiedShow Answer

There are seven stages of the new-product development process. Stage 5 is the __________ stage.

Correct AnswerverifiedShow Answer

An assessment of the "business fit" of the proposed new product, from whether it can be economically produced to the marketing strategy needed to have it succeed, takes place during which stage of the new-product development process?

Correct AnswerverifiedShow Answer

With respect to price, which of the following type of consumer product would usually be very expensive?

Correct AnswerverifiedShow Answer

In terms of brand loyalty, consumers are very brand loyal and will not accept substitutes for which type of consumer product?

Correct AnswerverifiedShow Answer

The addition of Clorox II bleach to Tide laundry detergents is an example of a

Correct AnswerverifiedShow Answer

In terms of price, which of the following types of consumer product would be relatively inexpensive?

Correct AnswerverifiedShow Answer

Correct Answer
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verified
Student answers may vary, but all should...
View Answer

Correct Answer
verified

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Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
An unsought product is an item that the ...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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