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Exam 7: Understanding and Reaching Global Consumers and Markets

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Question 101

Multiple Choice

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The study of similarities and differences among consumers in two or more nations or societies is referred to as

A) market synthesis.
B) cross-cultural analysis.
C) international sociographics.
D) transnational anthropology.
E) multicultural ethnocentrism.

F) B) and E)
G) C) and D)

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Question 102

Multiple Choice

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Economic espionage is the clandestine collection of trade secrets or

A) government economic information.
B) industrial intelligence.
C) government weapons information.
D) banking lists.
E) proprietary information about competitors.

F) C) and E)
G) A) and E)

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Question 103

Multiple Choice

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Cross-cultural analysis refers to the study of

KFC in Japan sells tempura crispy strips. In northern England, it stresses gravy and potatoes. In Thailand, it offers fresh rice. In Holland, instead of potatoes, KFC offers customers a potato and onion croquette. In France, KFC sells pastries alongside its chicken. These examples illustrate that KFC exhibits an appreciation for the __________ of other societies.

The U.S. motorcycle manufacturer Harley-Davidson uses intermediaries to sell its motorcycles in numerous nations outside the United States. Harley-Davidson uses

Disney employed __________ marketing strategy for its Disneyland Paris, particularly when it came to the eateries in the park. These restaurants featured recipes that were revised for local tastes, alcoholic beverages (not permitted in previous parks) , and increased outdoor seating.

Coca-Cola, Gillette razors, and Nike apparel and shoes are being sold in the same form in many countries. This is an example of which type of global marketing product and promotion strategy?

Beginning January 1, 2005, China removed import quotas and lowered tariffs on automobiles. This removal of quotas and the lowering of tariffs is an example of

When Nestlé actually owns a subsidiary or division in a foreign country, such as its own ice cream manufacturing operation in China, this global market entry strategy is known as __________ and represents the greatest commitment a company can make to international sales.

The balance of trade is the

The Economic Espionage Act

Mary Kay, Inc., can be classified as which type of company when marketing its products around the world?

In Japan, Japanese women give Japanese men chocolates on Valentine's Day. This is an example of a(n)

Gray market refers to

President Bill Clinton attempted to protect American firms from foreign competition by placing a government tax on Japanese automobiles imported to the United States. President Clinton's goal was to raise the price on Japanese imports, thereby encouraging American consumers to purchase American-made automobiles. The tax the president threatened to impose is an example of a

A country's communications, transportation, financial, and distribution systems are considered to be its

Which of the following statements about the World Trade Organization (WTO) is most accurate?

Although Russia now has a free economy, there are still some problems with its financial and legal systems, as well as with the notion of

In international trade, dumping refers to

Lever Europe, a division of Unilever, markets its Snuggle fabric softener in the United States. But in 10 European countries, it uses seven brand names, including Kuschelweich in German, Coccolino in Italy, and Mimosin in France. These products also have different packages, different advertising programs, and occasionally different formulas. From this information, we can assume that Lever Europe uses __________ marketing strategy.