Question 1

Assessing the political and regulatory climate for marketing in a country or region of the world means not only identifying the current environment but also determining how

Accepted Answer

A)  it conducts its macrofinancing.
B)  its citizens budget their money.
C)  long a favorable or unfavorable climate will last.
D)  the country's stocks are performing on the stock exchange.
E)  its population ranks in size compared to other countries.F) B) and D)
G) All of the above

Question 2

In terms of the global marketplace, there are three primary types of companies: international firms, multinational firms, and __________ firms.

Accepted Answer

A)  multiethnic
B)  transnational
C)  multidomestic
D)  ethnocentric
E)  meganationalF) D) and E)
G) All of the above

Question 3

A situation where products are bought in a lower-priced country from a manufacturer's authorized reseller, shipped to higher-priced countries, and then sold through unauthorized retailers below the manufacturer's suggested retail price is referred to as

Accepted Answer

A)  the black market.
B)  a gray market.
C)  dumping.
D)  a globalized market.
E)  parallel exporting.F) A) and B)
G) A) and E)

Question 4

GlaxoSmithKline PLC of Great Britain makes Breathe-Right nasal strips. It sells the same product in many countries because customers all over the world will use them in the same way. This is an example of which type of global marketing product and promotion strategy?

Accepted Answer

A)  product customization
B)  product extension
C)  product adaptation
D)  product invention
E)  product integrationF) A) and B)
G) A) and E)

Question 5

When a country's exports exceed its imports,

Accepted Answer

A)  it incurs a deficit in its balance of trade.
B)  the result is the trade feedback effect.
C)  it will try to rebalance its overall economy.
D)  it will attempt to engage in a trade war.
E)  it incurs a surplus in its balance of trade.F) A) and E)
G) C) and D)

Question 6

Fluctuations in the __________ among the world's currencies have direct impact on the sales and profits made by global companies.

Accepted Answer

A)  production costs
B)  transportation
C)  reciprocity
D)  economic infrastructure
E)  exchange ratesF) A) and B)
G) C) and D)

Question 7

The law, as amended by the International Anti-Dumping and Fair Competition Act, that makes it a crime for U.S. corporations to bribe an official of a foreign government or political party to obtain or retain business in a foreign country, is referred to as the

Accepted Answer

A)  International Law for Egalitarian Ethics Act.
B)  International Fair Practices Act.
C)  Law of International Equity Act.
D)  International Law of Ethical Business Practices Act.
E)  Foreign Corrupt Practices Act.F) All of the above
G) A) and C)

Question 8

Define licensing, cite its advantages and disadvantages, and explain what franchising is.

Accepted Answer

Licensing offers the right to a company ...

Question 9

As a general rule, __________ seems to work best when the consumer target market for the product is alike across countries and cultures-that is, consumers share the same desires, needs, and use for the product.

Accepted Answer

A)  product adaptation
B)  product extension
C)  product integration
D)  product invention
E)  product customizationF) D) and E)
G) A) and C)

Question 10

As a firm changes its global market entry strategy from exporting to direct investment, all of the following increase except

Accepted Answer

A)  marketing control.
B)  risk.
C)  divestiture.
D)  profit potential.
E)  financial commitment.F) A) and D)
G) A) and C)

Question 11

Companies that use __________ marketing strategy have as many different product variations, brand names, and advertising programs as countries in which they do business.

Accepted Answer

A)  an ethnocentric
B)  a multidomestic
C)  a transnational
D)  a global
E)  an internationalF) A) and E)
G) A) and D)

Question 12

What option would allow a company to make a low-risk and capital-free entry into a foreign country?

Accepted Answer

A)  exporting
B)  joint venture
C)  direct investment
D)  franchising
E)  licensingF) A) and D)
G) B) and D)

Question 13

Which of the following statements regarding global brands is most accurate?

Accepted Answer

A)  A global brand has dispersed marketing centers, each of which is responsible for a specific region.
B)  A global brand is marketed under the same name in multiple countries.
C)  A global brand alters the brand name for each dialect in a geographical region.
D)  A global brand delivers multiple benefits to the GDP of each country.
E)  A global brand is a collaborative effort among several different transnational firms.F) A) and D)
G) A) and C)

Question 14

Explain the difference between indirect exporting and direct exporting. What are the advantages and disadvantages of each approach?

Accepted Answer

Indirect exporting refers to a firm sell...

Question 15

Once a company has decided to enter the global marketplace, it must select a means of market entry. Four general options exist: (1)  exporting, (2)  __________, (3)  joint venture, and (4)  direct investment.

Accepted Answer

A)  macrofinancing
B)  microfinancing
C)  franchising
D)  licensing
E)  collateral ventureF) A) and E)
G) A) and D)

Question 16

CAFTA-DR, a comprehensive free trade agreement between Costa Rica, the Dominican Republic, El Salvador, Guatemala, Honduras, Nicaragua, and

Accepted Answer

A)  the United States.
B)  Panama.
C)  Belize.
D)  Cuba.
E)  Mexico.F) D) and E)
G) A) and B)

Question 17

If you were responsible for marketing communications at a company that manufactures office supplies and had to provide product literature to be distributed in France, you would be wise to use __________, whereby you have someone translate your literature from American English into French, and then have someone else in France translate the French into American English.

Accepted Answer

A)  back talk
B)  back translation
C)  double talk
D)  double entendre
E)  double indemnityF) A) and E)
G) A) and D)

Question 18

The estimated cost of economic espionage to firms in the United States is estimated to be

Accepted Answer

A)  $10 billion per year.
B)  $250 billion per year.
C)  $750 billion per year.
D)  $900 billion per year.
E)  exceeding $1 trillion per year.F) B) and D)
G) B) and C)

Question 19

Canada has two official languages, which are

Accepted Answer

A)  English and Japanese.
B)  English and Spanish.
C)  English and French.
D)  English and Italian.
E)  English and German.F) A) and B)
G) A) and C)

Question 20

Explain the concept of countertrade, and discuss its importance.

Accepted Answer

Not all trade involves the exchange of m...

Exam 7: Understanding and Reaching Global Consumers and Markets

When a country's exports exceed its imports,

Correct Answer
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Correct Answer
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Which of the following statements regarding global brands is most accurate?

Correct Answer
verified

Assessing the political and regulatory climate for marketing in a country or region of the world means not only identifying the current environment but also determining how

Correct Answer
verified

Companies that use __________ marketing strategy have as many different product variations, brand names, and advertising programs as countries in which they do business.

Correct Answer
verified

Fluctuations in the __________ among the world's currencies have direct impact on the sales and profits made by global companies.

Correct Answer
verified

Define licensing, cite its advantages and disadvantages, and explain what franchising is.

Correct Answer
verified
Licensing offers the right to a company ...
View Answer

What option would allow a company to make a low-risk and capital-free entry into a foreign country?

Correct Answer
verified

In terms of the global marketplace, there are three primary types of companies: international firms, multinational firms, and __________ firms.

Correct Answer
verified

CAFTA-DR, a comprehensive free trade agreement between Costa Rica, the Dominican Republic, El Salvador, Guatemala, Honduras, Nicaragua, and

Correct Answer
verified

As a firm changes its global market entry strategy from exporting to direct investment, all of the following increase except

Correct Answer
verified

Canada has two official languages, which are

Correct Answer
verified

A situation where products are bought in a lower-priced country from a manufacturer's authorized reseller, shipped to higher-priced countries, and then sold through unauthorized retailers below the manufacturer's suggested retail price is referred to as

Correct Answer
verified

Explain the difference between indirect exporting and direct exporting. What are the advantages and disadvantages of each approach?

Correct Answer
verified
Indirect exporting refers to a firm sell...
View Answer

The law, as amended by the International Anti-Dumping and Fair Competition Act, that makes it a crime for U.S. corporations to bribe an official of a foreign government or political party to obtain or retain business in a foreign country, is referred to as the

Correct Answer
verified

Explain the concept of countertrade, and discuss its importance.

Correct Answer
verified
Not all trade involves the exchange of m...
View Answer

Once a company has decided to enter the global marketplace, it must select a means of market entry. Four general options exist: (1) exporting, (2) __________, (3) joint venture, and (4) direct investment.

Correct Answer
verified

GlaxoSmithKline PLC of Great Britain makes Breathe-Right nasal strips. It sells the same product in many countries because customers all over the world will use them in the same way. This is an example of which type of global marketing product and promotion strategy?

Correct Answer
verified

As a general rule, __________ seems to work best when the consumer target market for the product is alike across countries and cultures-that is, consumers share the same desires, needs, and use for the product.

Correct Answer
verified

The estimated cost of economic espionage to firms in the United States is estimated to be

Correct Answer
verified

Exam 7: Understanding and Reaching Global Consumers and Markets

When a country's exports exceed its imports,

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of the following statements regarding global brands is most accurate?

Correct AnswerverifiedShow Answer

Assessing the political and regulatory climate for marketing in a country or region of the world means not only identifying the current environment but also determining how

Correct AnswerverifiedShow Answer

Companies that use __________ marketing strategy have as many different product variations, brand names, and advertising programs as countries in which they do business.

Correct AnswerverifiedShow Answer

Fluctuations in the __________ among the world's currencies have direct impact on the sales and profits made by global companies.

Correct AnswerverifiedShow Answer

Define licensing, cite its advantages and disadvantages, and explain what franchising is.

Correct AnswerverifiedLicensing offers the right to a company ...View AnswerShow Answer

What option would allow a company to make a low-risk and capital-free entry into a foreign country?

Correct AnswerverifiedShow Answer

In terms of the global marketplace, there are three primary types of companies: international firms, multinational firms, and __________ firms.

Correct AnswerverifiedShow Answer

CAFTA-DR, a comprehensive free trade agreement between Costa Rica, the Dominican Republic, El Salvador, Guatemala, Honduras, Nicaragua, and

Correct AnswerverifiedShow Answer

As a firm changes its global market entry strategy from exporting to direct investment, all of the following increase except

Correct AnswerverifiedShow Answer

Canada has two official languages, which are

Correct AnswerverifiedShow Answer

A situation where products are bought in a lower-priced country from a manufacturer's authorized reseller, shipped to higher-priced countries, and then sold through unauthorized retailers below the manufacturer's suggested retail price is referred to as

Correct AnswerverifiedShow Answer

Explain the difference between indirect exporting and direct exporting. What are the advantages and disadvantages of each approach?

Correct AnswerverifiedIndirect exporting refers to a firm sell...View AnswerShow Answer

The law, as amended by the International Anti-Dumping and Fair Competition Act, that makes it a crime for U.S. corporations to bribe an official of a foreign government or political party to obtain or retain business in a foreign country, is referred to as the

Correct AnswerverifiedShow Answer

Explain the concept of countertrade, and discuss its importance.

Correct AnswerverifiedNot all trade involves the exchange of m...View AnswerShow Answer

Once a company has decided to enter the global marketplace, it must select a means of market entry. Four general options exist: (1) exporting, (2) __________, (3) joint venture, and (4) direct investment.

Correct AnswerverifiedShow Answer

GlaxoSmithKline PLC of Great Britain makes Breathe-Right nasal strips. It sells the same product in many countries because customers all over the world will use them in the same way. This is an example of which type of global marketing product and promotion strategy?

Correct AnswerverifiedShow Answer

As a general rule, __________ seems to work best when the consumer target market for the product is alike across countries and cultures-that is, consumers share the same desires, needs, and use for the product.

Correct AnswerverifiedShow Answer

The estimated cost of economic espionage to firms in the United States is estimated to be

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Licensing offers the right to a company ...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Indirect exporting refers to a firm sell...
View Answer

Correct Answer
verified

Correct Answer
verified
Not all trade involves the exchange of m...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified