Question 1

A New York car wash owner wanted to open a car wash in Quebec, Canada. He hired a U.S. translator to create signage for the new venture and to design some simple advertising. It was not until the business was opened that he realized he should have used __________. His French signs actually said "car bath" instead of "car wash."

Accepted Answer

A)  Esperanto
B)  back translation
C)  semiotics
D)  semantic symbolism
E)  linguistic exchangeF) A) and E)
G) B) and E)

Question 2

A form of low-risk and capital-free entry into international markets that includes local manufacturing is referred to as

Accepted Answer

A)  indirect exporting.
B)  direct ownership.
C)  joint ventures.
D)  licensing.
E)  direct exporting.F) All of the above
G) B) and C)

Question 3

The EU has benefited firms in its member nations because

Accepted Answer

A)  it provides a safe haven in times of world economic crises.
B)  there is a common language advantage among EU consumers.
C)  most companies within the EU are engaging in strategic global partnerships.
D)  there is now a legally binding code of economic conduct.
E)  firms do not need to market their products and services on a nation-by-nation basis.F) A) and B)
G) All of the above

Question 4

Which of the following statements about bribery is most accurate?

Accepted Answer

A)  Bribes, kickbacks, and payoffs offered to entice someone to commit an illegal or improper act are deemed corrupt in some cultures but not in others.
B)  The world's major exporting nations have agreed to treat bribery of foreign government officials as a violation of trade agreements.
C)  Bribes paid to foreign companies are in some cases a tax-deductible expense in the United States.
D)  It is a crime for U.S. corporations to bribe an official of a foreign government or political party unless preapproved by the Federal Trade Commission.
E)  It is illegal for a U.S. corporation to bribe an official of a foreign government or political party to obtain or retain business in a foreign country.F) A) and C)
G) D) and E)

Question 5

Kit Kat bars are marketed by Nestlé worldwide. Kit Kat is pronounced "kitto katsu" in Japanese, which roughly translates to "surely win." Japanese teens eat Kit Kat bars for good luck, particularly when taking crucial school exams. This positive result might have been missed had the company used __________ and felt it necessary to use a name without an additional meaning.

Accepted Answer

A)  intentional transliteration
B)  semantic symbolism
C)  back translation
D)  semantic analysis
E)  linguistic exchangeF) D) and E)
G) A) and E)

Question 6

Global companies have five strategies for matching products and their promotion efforts to global markets. A create new product emphasis refers to which type of strategy?

Accepted Answer

A)  product extension strategy
B)  product adaptation strategy
C)  dual adaptation strategy
D)  product invention strategy
E)  communication adaptation strategyF) B) and C)
G) A) and B)

Question 7

Even though there are hundreds of different languages and dialects, the three major languages used in global diplomacy and commerce are

Accepted Answer

A)  English, Japanese, and Chinese.
B)  English, French, and Spanish.
C)  Japanese, Spanish, and French.
D)  Japanese, Spanish, and English.
E)  Spanish, English, and Chinese.F) C) and E)
G) B) and E)

Question 8

Which of the following statements about the World Trade Organization (WTO)  is most accurate?

Accepted Answer

A)  The WTO is an institution that sets rules governing trade between its members.
B)  The WTO acts as an agent in trade negotiations between its members and the remainder of the world.
C)  The 183 member countries of the WTO account for approximately 55 percent of world trade.
D)  The WTO uses panels of trade experts who issue nonbinding recommendations.
E)  The WTO was formed by the United Nations.F) C) and E)
G) All of the above

Question 9

"A signal that the world's trading nations are committed to open markets-and will resist protectionism-would inject confidence and energy into our markets," says the Office of the U.S. Trade Representative. Discuss this statement.

Accepted Answer

This statement indicates that the U.S. T...

Question 10

Values refers to

Accepted Answer

A)  personally or socially held core beliefs that are consistent within a given culture.
B)  the beliefs that dictate a person's behavior, which are often derived from a religious code of conduct.
C)  personally or socially preferable modes of conduct or states of existence that tend to persist over time.
D)  the innate sense of what a person considers to be right or wrong in terms of his or her own conduct when dealing with others.
E)  those personality traits regarding honesty and integrity that have been passed down from generation to generation.F) All of the above
G) B) and E)

Question 11

Global consumers refers to

Accepted Answer

A)  all potential consumers for any and all products or services regardless of cultural, ethnic, or national origins.
B)  customers within a nation who consider the entire world a single marketplace.
C)  consumer groups living in many countries or regions of the world who have similar needs or seek similar features and benefits from products or services.
D)  consumer groups living in many countries or regions of the world that have similar needs but seek customized features and benefits from products or services that reflect their individual cultures.
E)  multinational organizations whose products incorporate raw materials, assembly, and distribution contributions from multiple nations before they are marketed.F) A) and B)
G) A) and C)

Question 12

In Europe, North America, South America, and the industrialized nations of Asia, those 13 to 19 years old

Accepted Answer

A)  are more similar than different regarding their purchase behaviors.
B)  are becoming more similar, but still differ significantly in terms of fashion and design.
C)  are rebelling against the Americanization of fashion and culture.
D)  have very different tastes in fashions and music.
E)  are more influenced by Asian culture than European culture.F) A) and B)
G) B) and E)

Question 13

A firm's profit potential and control over marketing activities increases as it moves from exporting to direct investment as a global market entry strategy. But so does the firm's

Accepted Answer

A)  likelihood of long-term success.
B)  financial commitment and risk.
C)  vulnerability to political changes and doctrines.
D)  need for a more educated workforce.
E)  need for a larger workforce.F) B) and D)
G) D) and E)

Question 14

____________ is the tendency to believe that it is inappropriate, indeed immoral, to purchase foreign-made products.

Accepted Answer

A)  Country partisanship
B)  Cultural ethnocentrism
C)  Economic ethnocentrism
D)  Consumer ethnocentrism
E)  NationalismF) B) and E)
G) B) and D)

Question 15

A quota refers to

Accepted Answer

A)  a government tax on products or services entering a country that primarily serves to raise prices on imports.
B)  government payments to companies or industries that serve to lower costs and provide a competitive advantage to domestic industries.
C)  a restriction placed on the amount of a product allowed to enter or leave a country.
D)  a minimum requirement for the purchase of specific products or services between two nations.
E)  a refusal to purchase or exchange products or services with another nation unless certain financial or ideological requirements have been satisfied.F) B) and D)
G) B) and C)

Question 16

What global market entry strategy did Mary Kay use when it entered India?

Accepted Answer

A)  direct importing
B)  licensing
C)  indirect exporting
D)  joint venture
E)  direct exportingF) A) and B)
G) A) and C)

Question 17

What option would allow a company to make the least number of changes in terms of its product, its organization, and even its corporate goals when entering the global marketplace?

Accepted Answer

A)  joint venture
B)  licensing
C)  exporting
D)  direct investment
E)  franchiseF) B) and D)
G) A) and B)

Question 18

Select Service Partner (SSP)  Group has operations in 30 countries involving food and beverage establishments, often in transit hubs such as airports and railway stations. SSP also operates Starbucks locations in airports in Finland, Sweden, and Norway. SSP pays Starbucks a royalty based on sales, as well as a fee for each store. In these instances, Starbucks is engaged in

Accepted Answer

A)  direct exporting.
B)  indirect exporting.
C)  contract manufacturing.
D)  foreign assembly.
E)  franchising.F) B) and D)
G) B) and E)

Question 19

A global market entry strategy in which a company produces goods in one country and sells them in another country is referred to as

Accepted Answer

A)  exporting.
B)  direct investment.
C)  countertrade.
D)  licensing.
E)  multinational marketing.F) A) and D)
G) None of the above

Question 20

Fran Wilson Creative Cosmetics attributes its success to a top-quality product, effective advertising, and a novel __________ strategy.

Accepted Answer

A)  joint venture
B)  licensing
C)  franchising
D)  indirect export
E)  direct investmentF) A) and E)
G) B) and C)

Exam 7: Understanding and Reaching Global Consumers and Markets

Which of the following statements about the World Trade Organization (WTO) is most accurate?

Correct Answer
verified

Fran Wilson Creative Cosmetics attributes its success to a top-quality product, effective advertising, and a novel __________ strategy.

Correct Answer
verified

In Europe, North America, South America, and the industrialized nations of Asia, those 13 to 19 years old

Correct Answer
verified

The EU has benefited firms in its member nations because

Correct Answer
verified

Even though there are hundreds of different languages and dialects, the three major languages used in global diplomacy and commerce are

Correct Answer
verified

Values refers to

Correct Answer
verified

Correct Answer
verified

"A signal that the world's trading nations are committed to open markets-and will resist protectionism-would inject confidence and energy into our markets," says the Office of the U.S. Trade Representative. Discuss this statement.

Correct Answer
verified
This statement indicates that the U.S. T...
View Answer

____________ is the tendency to believe that it is inappropriate, indeed immoral, to purchase foreign-made products.

Correct Answer
verified

Global consumers refers to

Correct Answer
verified

What global market entry strategy did Mary Kay use when it entered India?

Correct Answer
verified

Correct Answer
verified

A quota refers to

Correct Answer
verified

A global market entry strategy in which a company produces goods in one country and sells them in another country is referred to as

Correct Answer
verified

Correct Answer
verified

A firm's profit potential and control over marketing activities increases as it moves from exporting to direct investment as a global market entry strategy. But so does the firm's

Correct Answer
verified

A form of low-risk and capital-free entry into international markets that includes local manufacturing is referred to as

Correct Answer
verified

What option would allow a company to make the least number of changes in terms of its product, its organization, and even its corporate goals when entering the global marketplace?

Correct Answer
verified

Which of the following statements about bribery is most accurate?

Correct Answer
verified

Global companies have five strategies for matching products and their promotion efforts to global markets. A create new product emphasis refers to which type of strategy?

Correct Answer
verified

Exam 7: Understanding and Reaching Global Consumers and Markets

Which of the following statements about the World Trade Organization (WTO) is most accurate?

Correct AnswerverifiedShow Answer

Fran Wilson Creative Cosmetics attributes its success to a top-quality product, effective advertising, and a novel __________ strategy.

Correct AnswerverifiedShow Answer

In Europe, North America, South America, and the industrialized nations of Asia, those 13 to 19 years old

Correct AnswerverifiedShow Answer

The EU has benefited firms in its member nations because

Correct AnswerverifiedShow Answer

Even though there are hundreds of different languages and dialects, the three major languages used in global diplomacy and commerce are

Correct AnswerverifiedShow Answer

Values refers to

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

"A signal that the world's trading nations are committed to open markets-and will resist protectionism-would inject confidence and energy into our markets," says the Office of the U.S. Trade Representative. Discuss this statement.

Correct AnswerverifiedThis statement indicates that the U.S. T...View AnswerShow Answer

____________ is the tendency to believe that it is inappropriate, indeed immoral, to purchase foreign-made products.

Correct AnswerverifiedShow Answer

Global consumers refers to

Correct AnswerverifiedShow Answer

What global market entry strategy did Mary Kay use when it entered India?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

A quota refers to

Correct AnswerverifiedShow Answer

A global market entry strategy in which a company produces goods in one country and sells them in another country is referred to as

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

A firm's profit potential and control over marketing activities increases as it moves from exporting to direct investment as a global market entry strategy. But so does the firm's

Correct AnswerverifiedShow Answer

A form of low-risk and capital-free entry into international markets that includes local manufacturing is referred to as

Correct AnswerverifiedShow Answer

What option would allow a company to make the least number of changes in terms of its product, its organization, and even its corporate goals when entering the global marketplace?

Correct AnswerverifiedShow Answer

Which of the following statements about bribery is most accurate?

Correct AnswerverifiedShow Answer

Global companies have five strategies for matching products and their promotion efforts to global markets. A create new product emphasis refers to which type of strategy?

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
This statement indicates that the U.S. T...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified