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Exam 5: Understanding Consumer Behavior

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Question 121

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Which of the following statements about Groupon is most accurate?

A) In the alternative evaluation stage of the consumer purchase decision process, many Groupon customers focus on place or distribution as the most important evaluative criterion.
B) A Groupon "deal of the day" e-mail may trigger a need in a consumer's problem recognition stage of the purchase decision process to do (buy) something they may not ordinarily do (buy) .
C) The typical Groupon user is a 35- to 45-year-old male with an average income of about $25,000 who is looking for a great deal.
D) The Groupon purchase decision is made online and then confirmed by a telephone call when enough consumers agree to the offer and the "deal tips."
E) Generally, Groupon consumers rarely follow the purchase decision process like they do for other consumer offerings because they do not have time for an information search.

F) A) and C)
G) B) and D)

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Question 122

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Emily wants to purchase a tablet device. She is unsure about what hardware and apps she will need. As a result, she has begun asking for advice from her friends and relatives. In addition, she has talked to several salespeople at Apple and Best Buy and has looked at some websites, such as HP and Dell. Emily is engaging in

A) problem recognition.
B) an internal search.
C) an external search.
D) a purchase task.
E) the creation of an antecedent state.

F) A) and D)
G) A) and C)

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Question 123

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Explain the differences between routine problem solving, limited problem solving, and extended problem solving. Give an example of when each might be used.

The concept that consists of the distinct phases that a family progresses through from formation to retirement, each phase bringing with it identifiable purchasing behaviors, is referred to as the

Which of the following products and services is an example of a low-involvement purchase?

NetJets is a company that offers one-sixteenth or more ownership in a jet plane for a price beginning at $325,000. It gives purchasers privacy, convenience, and flexibility as well as saves them time since the plane is available within four hours unless it's booked by one of the other shareholders. This is most likely an example of

The family life cycle concept describes the distinct phases a family progresses through from __________, each phase bringing with it identifiable purchasing behaviors.

The specialized group of consumers with a structured set of relationships involving a particular brand, fellow customers of that brand, and the product in use is referred to as

There are five stages in the consumer purchase decision process. The fourth stage is

A favorable attitude toward and consistent purchase of a single brand over time is referred to as

Five situational influences have an impact on a consumer's purchase decision process. They are purchase task, social surroundings, __________, temporal effects, and antecedent states.

Which type of purchase is most likely to be the result of joint decision making?

Independent agencies provide ratings of many products. A typical report on smartphones includes brands such as Apple, HTC, LG, Motorola, and Samsung. These brands are referred to as the __________ when consumers use these smartphone ratings to evaluate the products.

eHarmony claims to be the world's most trusted online dating website. Its appeal is to satisfy consumers' __________ needs in the Maslow hierarchy of needs.

You will be graduating soon and have been offered what you consider the job of your dreams. The new position, however, requires some traveling so you will need a car. You currently do not have one. What decision process will you go through to purchase an automobile?

There are five stages in the consumer purchase decision process. The first stage is

Marketers use three approaches to try to change consumer attitudes toward products and brands: (1) changing beliefs about the extent to which a brand has certain attributes, (2) __________, and (3) adding new attributes to the product.

The __________ influences are those that evolve from a consumer's formal and informal relationships with other people.

Enduring characteristics within a person or in his or her relationship with others are referred to as

Consumers' purchases are often influenced by the views, opinions, or behaviors of others. Two aspects of personal influence that are important to marketers are opinion leadership and