Question 1

Which of the following statements about Asian American buying patterns is most accurate?

Accepted Answer

A)  Assimilated Asian Americans have very different buying patterns from a typical U.S. consumer.
B)  The diversity of the Asian subculture is so great that generalizations about buying patterns of this group are difficult to make.
C)  The Asian American subculture is growing very slowly in the United States.
D)  Asian Americans are the least educated racial/ethnic subculture in the United States.
E)  Consumer research on Asian Americans suggests individuals and families divide into three groups-assimilated, nonassimilated, and recent immigrants.F) A) and B)
G) B) and E)

Question 2

VALS groups of consumers motivated by __________ are those who are guided by knowledge and principle.

Accepted Answer

A)  ideals
B)  achievement
C)  self-expression
D)  rewards
E)  successF) A) and E)
G) A) and D)

Question 3

Which of the following statements about the family life cycle is most accurate?

Accepted Answer

A)  The majority of households today are composed of traditional families.
B)  Income and gender are two of the variables considered in the family life cycle.
C)  Young singles represent a target market for recreational travel, automobiles, and consumer electronics.
D)  Single divorcees are more likely to buy life insurance than any other group.
E)  The most financially secure group of any family life cycle stage is single parents with children.F) None of the above
G) A) and D)

Question 4

An example of a marketer-dominated source of information consulted during an external search would include

Accepted Answer

A)  advertising.
B)  personal experience.
C)  Consumer Reports magazine.
D)  consumer programs on talk radio stations.
E)  friends and relatives.F) A) and B)
G) A) and C)

Question 5

In the VALS framework, consumers who are looking for products and services that demonstrate success to their peers or to a peer group they aspire to are called

Accepted Answer

A)  an ideals-motivated group.
B)  a rewards- and-success-motivated group.
C)  a self-expression-motivated group.
D)  an achievement-motivated group.
E)  a high- and-low-resource group.F) B) and E)
G) A) and D)

Question 6

The fear of physical harm, the size of financial outlay required to buy the product, product performance, and even the lack of approval of friends can all contribute to

Accepted Answer

A)  consumer angst.
B)  cognitive dissonance.
C)  purchase anxiety.
D)  perceived risk.
E)  consumer cynicism.F) D) and E)
G) A) and B)

Question 7

An apartment would be found in what level of the Maslow hierarchy of needs?

Accepted Answer

A)  physiological
B)  self-actualization
C)  personal
D)  safety
E)  socialF) A) and B)
G) B) and E)

Question 8

A consumer's subjective perception of how a product or brand performs on different attributes based on personal experience, advertising, and discussions with other people are referred to as

Accepted Answer

A)  values.
B)  attitudes.
C)  beliefs.
D)  predispositions.
E)  opinions.F) A) and B)
G) C) and D)

Question 9

An example of a marketer-dominated source of information consulted during an external search would include

Accepted Answer

A)  personal experience.
B)  salespeople.
C)  consumer programs on talk radio stations.
D)  friends and relatives.
E)  Consumer Reports magazine.F) A) and B)
G) B) and D)

Question 10

Those needs that are basic to survival are which level in the Maslow hierarchy of needs?

Accepted Answer

A)  physiological
B)  safety
C)  social
D)  personal
E)  self-actualizationF) A) and D)
G) None of the above

Question 11

Explain the actions and considerations that relate to the five stages of the consumer purchase decision process.

Accepted Answer

The five stages in the purchase decision...

Question 12

How might Ford Motor Co. apply the three methods of attitude change in its marketing activities?

Accepted Answer

There are three ways to change attitudes...

Question 13

Which of the following statements concerning evaluative criteria is most accurate?

Accepted Answer

A)  If the alternatives in a consideration set do not meet the requirements of the evaluative criteria, the entire decision process is usually discontinued.
B)  Consumers often have several criteria for evaluating a single product.
C)  Evaluative criteria represent objective rather than subjective attributes.
D)  Evaluative criteria represent subjective rather than objective attributes.
E)  Ultimately, the most important evaluative criterion is price.F) C) and D)
G) A) and E)

Question 14

Women influence what percentage of new-car buying decisions?

Accepted Answer

A)  15 percent
B)  20 percent
C)  40 percent
D)  60 percent
E)  80 percentF) A) and B)
G) None of the above

Question 15

There are five stages in the consumer purchase decision process. The fifth stage is

Accepted Answer

A)  information search.
B)  purchase decision.
C)  alternative evaluation.
D)  postpurchase behavior.
E)  problem recognition.F) B) and C)
G) All of the above

Question 16

Scanning your memory for previous experiences with products or brands occurs during which stage of the consumer purchase decision process?

Accepted Answer

A)  information search
B)  purchase decision
C)  alternative evaluation
D)  postpurchase behavior
E)  problem recognitionF) A) and D)
G) A) and E)

Question 17

In the VALS framework, consumers motivated by self-expression desire social or physical activity, variety, and risk. One segment of the two self-expression-motivated groups, known as __________, are young, enthusiastic, and impulsive consumers who become excited about new possibilities but are equally quick to cool.

Accepted Answer

A)  Experiencers
B)  Believers
C)  Makers
D)  Achievers
E)  ThinkersF) A) and B)
G) D) and E)

Question 18

When the marketing student said, "It's really hard for me to get to class on time without a car," she was entering which stage of the consumer purchase decision process?

Accepted Answer

A)  purchase decision
B)  alternative evaluation
C)  information search
D)  problem recognition
E)  postpurchase behaviorF) A) and B)
G) C) and D)

Question 19

Consumers spend little time and effort evaluating alternatives in the purchase of table salt and milk. The consumer purchase decision process for such staples involves __________, which is virtually a habit and typifies low-involvement decision making.

Accepted Answer

A)  limited problem solving
B)  extended problem solving
C)  situational problem solving
D)  rational problem solving
E)  routine problem solvingF) B) and E)
G) A) and C)

Question 20

Sensitivity to consumers' consumption or use experience, whether they are satisfied or dissatisfied, is extremely important in their

Accepted Answer

A)  consideration set assessment.
B)  prepurchase behavior.
C)  evaluative criteria selection.
D)  value perceptions.
E)  information search.F) A) and D)
G) C) and D)

Exam 5: Understanding Consumer Behavior

Consumers spend little time and effort evaluating alternatives in the purchase of table salt and milk. The consumer purchase decision process for such staples involves __________, which is virtually a habit and typifies low-involvement decision making.

Correct Answer
verified

There are five stages in the consumer purchase decision process. The fifth stage is

Correct Answer
verified

The fear of physical harm, the size of financial outlay required to buy the product, product performance, and even the lack of approval of friends can all contribute to

Correct Answer
verified

When the marketing student said, "It's really hard for me to get to class on time without a car," she was entering which stage of the consumer purchase decision process?

Correct Answer
verified

Those needs that are basic to survival are which level in the Maslow hierarchy of needs?

Correct Answer
verified

An example of a marketer-dominated source of information consulted during an external search would include

Correct Answer
verified

Scanning your memory for previous experiences with products or brands occurs during which stage of the consumer purchase decision process?

Correct Answer
verified

Explain the actions and considerations that relate to the five stages of the consumer purchase decision process.

Correct Answer
verified
The five stages in the purchase decision...
View Answer

Correct Answer
verified

In the VALS framework, consumers who are looking for products and services that demonstrate success to their peers or to a peer group they aspire to are called

Correct Answer
verified

Which of the following statements about the family life cycle is most accurate?

Correct Answer
verified

How might Ford Motor Co. apply the three methods of attitude change in its marketing activities?

Correct Answer
verified
There are three ways to change attitudes...
View Answer

Women influence what percentage of new-car buying decisions?

Correct Answer
verified

Sensitivity to consumers' consumption or use experience, whether they are satisfied or dissatisfied, is extremely important in their

Correct Answer
verified

A consumer's subjective perception of how a product or brand performs on different attributes based on personal experience, advertising, and discussions with other people are referred to as

Correct Answer
verified

An example of a marketer-dominated source of information consulted during an external search would include

Correct Answer
verified

Which of the following statements concerning evaluative criteria is most accurate?

Correct Answer
verified

An apartment would be found in what level of the Maslow hierarchy of needs?

Correct Answer
verified

VALS groups of consumers motivated by __________ are those who are guided by knowledge and principle.

Correct Answer
verified

Which of the following statements about Asian American buying patterns is most accurate?

Correct Answer
verified

Exam 5: Understanding Consumer Behavior

Consumers spend little time and effort evaluating alternatives in the purchase of table salt and milk. The consumer purchase decision process for such staples involves __________, which is virtually a habit and typifies low-involvement decision making.

Correct AnswerverifiedShow Answer

There are five stages in the consumer purchase decision process. The fifth stage is

Correct AnswerverifiedShow Answer

The fear of physical harm, the size of financial outlay required to buy the product, product performance, and even the lack of approval of friends can all contribute to

Correct AnswerverifiedShow Answer

When the marketing student said, "It's really hard for me to get to class on time without a car," she was entering which stage of the consumer purchase decision process?

Correct AnswerverifiedShow Answer

Those needs that are basic to survival are which level in the Maslow hierarchy of needs?

Correct AnswerverifiedShow Answer

An example of a marketer-dominated source of information consulted during an external search would include

Correct AnswerverifiedShow Answer

Scanning your memory for previous experiences with products or brands occurs during which stage of the consumer purchase decision process?

Correct AnswerverifiedShow Answer

Explain the actions and considerations that relate to the five stages of the consumer purchase decision process.

Correct AnswerverifiedThe five stages in the purchase decision...View AnswerShow Answer

Correct AnswerverifiedShow Answer

In the VALS framework, consumers who are looking for products and services that demonstrate success to their peers or to a peer group they aspire to are called

Correct AnswerverifiedShow Answer

Which of the following statements about the family life cycle is most accurate?

Correct AnswerverifiedShow Answer

How might Ford Motor Co. apply the three methods of attitude change in its marketing activities?

Correct AnswerverifiedThere are three ways to change attitudes...View AnswerShow Answer

Women influence what percentage of new-car buying decisions?

Correct AnswerverifiedShow Answer

Sensitivity to consumers' consumption or use experience, whether they are satisfied or dissatisfied, is extremely important in their

Correct AnswerverifiedShow Answer

A consumer's subjective perception of how a product or brand performs on different attributes based on personal experience, advertising, and discussions with other people are referred to as

Correct AnswerverifiedShow Answer

An example of a marketer-dominated source of information consulted during an external search would include

Correct AnswerverifiedShow Answer

Which of the following statements concerning evaluative criteria is most accurate?

Correct AnswerverifiedShow Answer

An apartment would be found in what level of the Maslow hierarchy of needs?

Correct AnswerverifiedShow Answer

VALS groups of consumers motivated by __________ are those who are guided by knowledge and principle.

Correct AnswerverifiedShow Answer

Which of the following statements about Asian American buying patterns is most accurate?

Correct AnswerverifiedShow Answer

Correct Answer
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The five stages in the purchase decision...
View Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified
There are three ways to change attitudes...
View Answer

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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