Question 1

What is the fifth and last step of a social audit?

Accepted Answer

A)  evaluation of social responsibility programs and activities undertaken and assessment of future involvement
B)  determination of organizational objectives and priorities for programs and activities it will undertake
C)  specification of the type and amount of resources necessary to achieve social responsibility objectives
D)  recognition of a firm's social expectations and the rationale for engaging in social responsibility endeavors
E)  identification of social responsibility causes or programs consistent with the company's missionF) C) and E)
G) B) and D)

Question 2

Economic espionage includes such activities as

Accepted Answer

A)  two firms hiring the same musician to write their company jingle.
B)  hiring people who worked in an executive capacity at a competitor's firm, especially if they didn't have a non compete clause.
C)  offering to accept all competitors' coupons, making their effectiveness as a promotional tool negligible.
D)  searching through a competitor's trash.
E)  marrying someone who works for a competitor in an executive position.F) A) and C)
G) All of the above

Question 3

Levi Strauss & Co. uses eight recycled plastic bottles, which make up at least 20 percent of the content, in fabricating each pair of its Waste < Less jeans. This is an example of

Accepted Answer

A)  proactive marketing.
B)  consumerism.
C)  an ecological code of ethics.
D)  green marketing.
E)  cause marketing.F) C) and D)
G) C) and E)

Question 4

Describe each of the three factors included in the framework for understanding ethical behavior that influence one's personal moral philosophy and ethical behavior.

Accepted Answer

The three major factors affecting busine...

Question 5

The legal concept of "let the buyer beware," which was pervasive in the American business culture before the 1960s, is referred to as

Accepted Answer

A)  ad nauseum.
B)  mea culpa.
C)  quid pro quo.
D)  ćest la vie.
E)  caveat emptor.F) D) and E)
G) B) and D)

Question 6

Sustainable development refers to

Accepted Answer

A)  placing restraints on a company's growth until all ancillary support services are in place to ensure a new venture's success.
B)  global economies that are slowly moving from an agrarian-base to an industrial base.
C)  adhering to worldwide standards for environmental quality and green marketing practices.
D)  marketing efforts to produce, promote, and reclaim environmentally sensitive products.
E)  conducting business in a way that protects the natural environment while making economic progress.F) C) and D)
G) A) and B)

Question 7

Describe the three major concepts of social responsibility.

Accepted Answer

The three concepts of social responsibil...

Question 8

A statement that the ethics of exchange between buyers and sellers, including the rights to safety, to be informed, to choose, and to be heard, is referred to as the

Accepted Answer

A)  Lanham Act.
B)  Fair Practices Act.
C)  Caveat Emptor Decree.
D)  Consumer Bill of Rights.
E)  Customer Consent Decree.F) A) and E)
G) B) and E)

Question 9

Which of the following statements about social responsibility is most accurate?

Accepted Answer

A)  The three concepts of social responsibility are economic responsibility, internal social responsibility, and external social responsibility.
B)  Organizations are part of a larger society and are accountable to that society for their actions.
C)  Societal responsibility focuses on the obligations an organization has to its customers, employees, suppliers, and distributors.
D)  The duty of an organization is most easily understood at the societal responsibility level.
E)  Social responsibility cannot be taught; it is an innate outgrowth of a person's moral and ethical belief system.F) B) and C)
G) A) and B)

Question 10

Converting socially responsible ideas into actions involves careful planning and monitoring of programs. Many companies develop, implement, and evaluate their social responsibility efforts by means of

Accepted Answer

A)  a social audit.
B)  a financial audit.
C)  an action plan.
D)  a tactical plan.
E)  a research plan.F) C) and D)
G) C) and E)

Question 11

Stakeholder responsibility refers to

Accepted Answer

A)  the view that an organization has an obligation to those who can affect the achievement of its objectives.
B)  the obligation of a firm to price its products or services at a level whereby the consumer is treated fairly and the firm is still able to make a profit.
C)  the duty of a firm to maximize profits for its owners or stockholders.
D)  the concept that no expansion or additional research and development will occur until a company is making a profit.
E)  the idea that organizations are part of a larger society and are accountable to that society for their actions.F) C) and D)
G) A) and D)

Question 12

Provide concrete examples for the four classifications marketing decisions according to ethical and legal relationships.

Accepted Answer

Answers will vary, but they sh...

Question 13

Research on unethical consumer behavior, such as fraudulent automobile insurance claims or unauthorized downloading of music, movies, and software, indicates that these acts are rarely motivated by economic need. What influences these behaviors?

Accepted Answer

These behaviors appear to be influenced ...

Question 14

The obligation organizations have to the preservation of ecological environment and to the general public is referred to as

Accepted Answer

A)  social responsibility.
B)  stakeholder responsibility.
C)  benefit marketing.
D)  societal responsibility.
E)  profit responsibility.F) A) and B)
G) B) and D)

Question 15

When the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products, this marketing practice is referred to as

Accepted Answer

A)  marketing philanthropy.
B)  marketing allegiance.
C)  relationship marketing.
D)  transactional marketing.
E)  cause marketing.F) A) and B)
G) B) and E)

Question 16

Avon Products, Inc., focuses on different issues in different countries, including breast cancer, domestic violence, and disaster relief, among many others. For example, when a customer buys Avon's Pink Power Pro Nail Enamel, 100 percent of the profits go to Avon Breast Cancer Crusade. This is an example of

Accepted Answer

A)  philanthropic marketing.
B)  corporate altruism.
C)  cause marketing.
D)  the marketing concept.
E)  societal marketing.F) B) and C)
G) A) and E)

Question 17

There are three concepts of social responsibility, each relating to particular constituencies. Societal responsibility is characterized by

Accepted Answer

A)  the triple-bottom line, to achieve sustainable, long-term growth.
B)  a focus on the obligations an organization has to those who can affect achievement of its objectives.
C)  an engagement in open and free competition without deception or fraud.
D)  an unrelenting customer focus.
E)  a focus on seller-oriented outcomes.F) None of the above
G) B) and C)

Question 18

Business culture affects ethical behavior in competition. Briefly discuss the two most common kinds of unethical competitive behavior. In answering, provide concrete examples for both.

Accepted Answer

The two kinds of unethical behavior that...

Question 19

Making an unsubstantiated or misleading claim about the environmental benefits of a product, service, technology, or company practice is referred to as

Accepted Answer

A)  greenwashing.
B)  whitewashing.
C)  environmental "spin."
D)  graywashing.
E)  demarketing.F) B) and D)
G) C) and E)

Question 20

The right to safety manifests itself in industry and federal safety standards for most products sold in the United States. The U.S. __________ routinely monitors the safety of 15,000 consumer products.

Accepted Answer

A)  Chamber of Commerce
B)  Better Business Bureau
C)  Consumer Product Safety Commission
D)  Department of Commerce
E)  Consumer Protection AgencyF) A) and C)
G) All of the above

Exam 4: Ethical and Social Responsibility for Sustainable Marketing

Converting socially responsible ideas into actions involves careful planning and monitoring of programs. Many companies develop, implement, and evaluate their social responsibility efforts by means of

Correct Answer
verified

Correct Answer
verified

There are three concepts of social responsibility, each relating to particular constituencies. Societal responsibility is characterized by

Correct Answer
verified

Which of the following statements about social responsibility is most accurate?

Correct Answer
verified

A statement that the ethics of exchange between buyers and sellers, including the rights to safety, to be informed, to choose, and to be heard, is referred to as the

Correct Answer
verified

Levi Strauss & Co. uses eight recycled plastic bottles, which make up at least 20 percent of the content, in fabricating each pair of its Waste < Less jeans. This is an example of

Correct Answer
verified

The obligation organizations have to the preservation of ecological environment and to the general public is referred to as

Correct Answer
verified

Describe each of the three factors included in the framework for understanding ethical behavior that influence one's personal moral philosophy and ethical behavior.

Correct Answer
verified
The three major factors affecting busine...
View Answer

Sustainable development refers to

Correct Answer
verified

Describe the three major concepts of social responsibility.

Correct Answer
verified
The three concepts of social responsibil...
View Answer

Making an unsubstantiated or misleading claim about the environmental benefits of a product, service, technology, or company practice is referred to as

Correct Answer
verified

Provide concrete examples for the four classifications marketing decisions according to ethical and legal relationships.

Correct Answer
verified
Answers will vary, but they sh...
View Answer

When the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products, this marketing practice is referred to as

Correct Answer
verified

Research on unethical consumer behavior, such as fraudulent automobile insurance claims or unauthorized downloading of music, movies, and software, indicates that these acts are rarely motivated by economic need. What influences these behaviors?

Correct Answer
verified
These behaviors appear to be influenced ...
View Answer

Economic espionage includes such activities as

Correct Answer
verified

What is the fifth and last step of a social audit?

Correct Answer
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Business culture affects ethical behavior in competition. Briefly discuss the two most common kinds of unethical competitive behavior. In answering, provide concrete examples for both.

Correct Answer
verified
The two kinds of unethical behavior that...
View Answer

Stakeholder responsibility refers to

Correct Answer
verified

The legal concept of "let the buyer beware," which was pervasive in the American business culture before the 1960s, is referred to as

Correct Answer
verified

The right to safety manifests itself in industry and federal safety standards for most products sold in the United States. The U.S. __________ routinely monitors the safety of 15,000 consumer products.

Correct Answer
verified

Exam 4: Ethical and Social Responsibility for Sustainable Marketing

Converting socially responsible ideas into actions involves careful planning and monitoring of programs. Many companies develop, implement, and evaluate their social responsibility efforts by means of

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

There are three concepts of social responsibility, each relating to particular constituencies. Societal responsibility is characterized by

Correct AnswerverifiedShow Answer

Which of the following statements about social responsibility is most accurate?

Correct AnswerverifiedShow Answer

A statement that the ethics of exchange between buyers and sellers, including the rights to safety, to be informed, to choose, and to be heard, is referred to as the

Correct AnswerverifiedShow Answer

Levi Strauss & Co. uses eight recycled plastic bottles, which make up at least 20 percent of the content, in fabricating each pair of its Waste < Less jeans. This is an example of

Correct AnswerverifiedShow Answer

The obligation organizations have to the preservation of ecological environment and to the general public is referred to as

Correct AnswerverifiedShow Answer

Describe each of the three factors included in the framework for understanding ethical behavior that influence one's personal moral philosophy and ethical behavior.

Correct AnswerverifiedThe three major factors affecting busine...View AnswerShow Answer

Sustainable development refers to

Correct AnswerverifiedShow Answer

Describe the three major concepts of social responsibility.

Correct AnswerverifiedThe three concepts of social responsibil...View AnswerShow Answer

Making an unsubstantiated or misleading claim about the environmental benefits of a product, service, technology, or company practice is referred to as

Correct AnswerverifiedShow Answer

Provide concrete examples for the four classifications marketing decisions according to ethical and legal relationships.

Correct AnswerverifiedAnswers will vary, but they sh...View AnswerShow Answer

When the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products, this marketing practice is referred to as

Correct AnswerverifiedShow Answer

Research on unethical consumer behavior, such as fraudulent automobile insurance claims or unauthorized downloading of music, movies, and software, indicates that these acts are rarely motivated by economic need. What influences these behaviors?

Correct AnswerverifiedThese behaviors appear to be influenced ...View AnswerShow Answer

Economic espionage includes such activities as

Correct AnswerverifiedShow Answer

What is the fifth and last step of a social audit?

Correct AnswerverifiedShow Answer

Business culture affects ethical behavior in competition. Briefly discuss the two most common kinds of unethical competitive behavior. In answering, provide concrete examples for both.

Correct AnswerverifiedThe two kinds of unethical behavior that...View AnswerShow Answer

Stakeholder responsibility refers to

Correct AnswerverifiedShow Answer

The legal concept of "let the buyer beware," which was pervasive in the American business culture before the 1960s, is referred to as

Correct AnswerverifiedShow Answer

The right to safety manifests itself in industry and federal safety standards for most products sold in the United States. The U.S. __________ routinely monitors the safety of 15,000 consumer products.

Correct AnswerverifiedShow Answer

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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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The three major factors affecting busine...
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Correct Answer
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Correct Answer
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The three concepts of social responsibil...
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Answers will vary, but they sh...
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These behaviors appear to be influenced ...
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The two kinds of unethical behavior that...
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