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Exam 4: Ethical and Social Responsibility for Sustainable Marketing

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Question 31

Multiple Choice

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The maker of Wrigley chewing gum funded a $10 million ad campaign aimed at getting African Americans to use doctors for regular health care maintenance instead of only when they are sick. This is an example of

A) profit responsibility.
B) cause marketing.
C) stakeholder responsibility.
D) societal responsibility.
E) mass marketing.

F) D) and E)
G) A) and E)

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Question 32

Multiple Choice

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If a brand of imported toys was found to have very high levels of lead in the paint and was recalled, the action would be to protect consumers' right to

A) safety.
B) be informed.
C) be heard.
D) choose.
E) be treated courteously.

F) None of the above
G) B) and D)

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Question 33

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Chrysler recycles thousands of tons of wood pallets, cardboard, and paper annually. Chrysler cars are 75 percent recyclable. Chrysler's recycling programs are examples of

The right to be heard means that

Why did 33 percent of PepsiCo's marketing and advertising executives say they would decline an offer to buy one of Coke's marketing plans and samples?

If a representative of a hotel group offered an existing customer a free night in a hotel property, and when the customer checked into the hotel, the concierge invites the guest to attend a presentation about the hotel group's time share opportunities, this business practice would probably fall into which of the following categories?

Since 2006, Procter & Gamble has developed a successful brand campaign in partnership with UNICEF that includes the Pampers 1 Pack = 1 Vaccine initiative, which has protected 300 million women and their babies against maternal and neonatal tetanus. This is an example of

__________ is often disguised as gifts, consultant fees, and favors, but is used to gain an unethical advantage over competitors.

Thirty-three percent of PepsiCo's marketing and advertising executives say they would decline an offer to buy one of Coke's marketing plans and samples. Most of those said that they

A personal moral philosophy that considers individual rights or duties as universal, regardless of the outcome, is referred to as

All of the following are the result of an interest in the triple-bottom line except

The FTC is concerned about the amount of personal information that is collected through websites because the consumer may not be made aware of how this information is being used. Over 92 percent of websites collect personal information, yet only about __________ percent make their customers aware of how that information is being used.

MasterCard International links usage of its card with fund-raising for institutions that combat cancer, heart disease, child abuse, drug abuse, and muscular dystrophy. This is an example of

Cause marketing programs incorporate all three concepts of social responsibility by addressing public concerns, satisfying customer needs, and

An increasing percentage of turkeys are now being marketed as "free range." Consumers typically pay $1 more per pound for free-range turkeys, which are thought to have lived more "humane" or "avian" lives-and as a result, to taste better than conventionally raised turkeys. The USDA defines a free-range bird as one that has been allowed "access to the out-of-doors." Are turkey growers who allow their birds to access the out-of-doors only moments before they are killed acting in a socially responsible manner?

A moral philosophy that exists in the Consumer Bill of Rights and is favored by moral philosophers and consumer interest groups is referred to as

The 3M company stopped production of a chemical it had made for more than 40 years when tests showed the chemical could be accumulated in human tissue, even though the products in which it was used had no known harmful health or environmental effect. The voluntary action by 3M is an example of

As the use of the Internet grows around the world, there must be as easy an exchange of ideas and information as possible between countries. One important issue is opt-in versus opt-out. In general, European websites have opt-in policies while U.S. websites have opt-out policies. Opt-in means customers must ask to be involved in data collection and marketing while opt-out companies automatically include customers in data collection unless the customer specifically asks not to be included. Europeans believe it is unethical to invade someone's privacy. Americans are not nearly as protective of their right to privacy. What ethical factor is illustrated by this example?

Which of the following statements concerning cause marketing is most accurate?

China is the world's largest tobacco-producing country and has 300 million smokers. Approximately 1 million Chinese die annually from smoking-related illnesses. This figure is expected to rise to more than 3 million by 2050. China restricts tobacco imports. U.S. trade negotiators advocate free trade, thus allowing U.S. tobacco companies to market their products in China. The U.S. trade negotiators are acting