Question 1

A code of ethics is a formal statement of ethical principles and

Accepted Answer

A)  legal restrictions.
B)  rules of conduct.
C)  cultural values.
D)  core values.
E)  moral laws.F) C) and E)
G) C) and D)

Question 2

Which of the following statements about consumer ethics is most accurate?

Accepted Answer

A)  Consumer complaints about online auction fraud outnumber all reports of online crime.
B)  The cost to marketers of unethical consumer behavior is negligible in terms of lost sales.
C)  The potential cost to marketers of unethical consumer behavior is dramatically reduced by investing in loss prevention training.
D)  Retailers lose about $1 million a day from shoplifting.
E)  At some point, every person shoplifts or participates in an unethical exchange; to retailers, it is simply the cost of doing business.F) D) and E)
G) B) and E)

Question 3

All of the following are addressed by an organization's code of ethics except

Accepted Answer

A)  the dress, sayings, and manner of work of employees.
B)  contributions to political parties and government officials.
C)  customer and supplier relationships.
D)  accurate recordkeeping.
E)  conflicts of interest.F) A) and B)
G) A) and C)

Question 4

Identify and describe the two types of personal moral philosophy.

Accepted Answer

Ultimately, ethical choices are based on...

Question 5

A code of ethics is a formal statement of rules of conduct and

Accepted Answer

A)  legal restrictions.
B)  moral laws.
C)  ethical principles.
D)  core values.
E)  cultural values.F) B) and D)
G) A) and B)

Question 6

MasterCard International links usage of its card with fund-raising for institutions that combat cancer, heart disease, child abuse, and muscular dystrophy. MasterCard gives a modest percentage of charges from its credit card charges to the institutions. What is this called and how does it affect cardholders' behavior?

Accepted Answer

This practice is called cause marketing,...

Question 7

The moral principles and values that govern the actions and decisions of an individual or group are referred to as

Accepted Answer

A)  social norms.
B)  cultural values.
C)  ethics.
D)  societal philosophy.
E)  religion.F) C) and E)
G) A) and B)

Question 8

A home repair referral network profiles home service companies for homeowners looking for a contractor or handyman. To ensure that recommended companies are reliable, the network checks the business licenses, insurance coverages, Better Business Bureau records, and three trade references. The recommended home service company also has to agree to __________, which includes maintaining professionalism and guaranteeing the quality of its work.

Accepted Answer

A)  a statement of cultural values
B)  a statement of values and beliefs
C)  an industry endorsement
D)  a code of ethics
E)  a contract due diligenceF) C) and D)
G) A) and E)

Question 9

Toyota employs all of the following principles and practices as part of "The Toyota Way" except

Accepted Answer

A)  continuously improve business processes and products.
B)  empower individuals and teams.
C)  respect people.
D)  build trust.
E)  provide personalized and customized products.F) B) and C)
G) B) and D)

Question 10

Factors influencing personal moral philosophy and ethical behavior include __________, business culture and industry practices, and corporate culture and expectations.

Accepted Answer

A)  religious beliefs and practices
B)  societal culture and norms
C)  national and regional legislation
D)  universal core values
E)  the universal concept of good versus evilF) A) and D)
G) A) and C)

Question 11

The duty of a firm to maximize profits for its owners or stockholders is referred to as

Accepted Answer

A)  social responsibility.
B)  value consciousness.
C)  benefit marketing.
D)  profit responsibility.
E)  stakeholder responsibility.F) None of the above
G) B) and C)

Question 12

Practices such as misredeeming coupons, making fraudulent returns of merchandise, filing warranty claims after the claim period, and so on are

Accepted Answer

A)  acceptable provided the merchant providing the service has not violated the Consumer Bill of Rights.
B)  acceptable provided the salesperson doesn't mind.
C)  occasionally permitted when two different firms are competing for a customer's business and both are using equally less than ethical practices.
D)  not acceptable because consumers also have an obligation to act ethically and responsibly.
E)  not acceptable unless the participants are nonprofit organizations or charities.F) B) and C)
G) A) and E)

Question 13

Which of the following is a major reason for the violation of ethics codes?

Accepted Answer

A)  government regulation
B)  family influence
C)  lack of religious beliefs
D)  fear of disciplinary action
E)  perceived behavior of top managementF) B) and D)
G) B) and E)

Question 14

Eighty percent of consumers say they will switch to a brand or retailer that supports a good cause if the price and quality of brands or retailers are equal. In short, cause marketing may be a valued _______________ for brands and companies, all other things being equal.

Accepted Answer

A)  sales approach
B)  societal marketing trend
C)  public relations exercise
D)  transactional marketing practice
E)  point of differenceF) A) and D)
G) A) and E)

Question 15

FedEx and UPS are converting their delivery trucks with standard diesel engines to more fuel-efficient and cleaner hybrid-electric vehicles, which can cut fuel costs by half and lower fuel emissions by 90 percent. This is an example of

Accepted Answer

A)  demarketing.
B)  triple-top line marketing.
C)  preemptive compliance.
D)  green marketing.
E)  cause marketing.F) All of the above
G) D) and E)

Question 16

Economic espionage is most likely to occur in which type of industries?

Accepted Answer

A)  fashion
B)  entertainment
C)  high-technology
D)  consumer packaged goods
E)  beverageF) D) and E)
G) All of the above

Question 17

Which of the following statements describes one of the major reasons codes of ethics are violated?

Accepted Answer

A)  Most companies do not have a formal code of ethics.
B)  Most companies overlook infractions if the action is unethical but legal.
C)  Many codes of ethics lack specificity.
D)  There is often a discrepancy between the written code of ethics of a firm and the personal and moral beliefs of individual employees.
E)  There are very few violations in firms with written codes of ethics.F) A) and D)
G) A) and C)

Question 18

A rival of a branded food product manufacturer was known to have asked a supplier of the food product manufacturer for certain ingredients, using secret codes, known only to the manufacturer and the supplier. The rival had picked the codes out of the manufacturer's refuse. This is an example of

Accepted Answer

A)  corporate intelligence.
B)  economic espionage.
C)  clandestine trade secrets.
D)  industrial sleuthing.
E)  competitive surveillance.F) A) and E)
G) A) and D)

Question 19

Profit responsibility, societal responsibility, and stakeholder responsibility are three concepts of

Accepted Answer

A)  cause marketing.
B)  moral idealism.
C)  social responsibility.
D)  utilitarianism.
E)  green marketing.F) A) and E)
G) A) and B)

Question 20

In a recent survey, consumers were asked the following question: "Who should take the lead in addressing environmental issues?" Results suggest that consumers expect that __________ should.

Accepted Answer

A)  the federal government
B)  businesses
C)  individuals
D)  environmental groups
E)  state governmentsF) A) and B)
G) D) and E)

Exam 4: Ethical and Social Responsibility for Sustainable Marketing

Which of the following statements about consumer ethics is most accurate?

Correct Answer
verified

All of the following are addressed by an organization's code of ethics except

Correct Answer
verified

The duty of a firm to maximize profits for its owners or stockholders is referred to as

Correct Answer
verified

Correct Answer
verified

A code of ethics is a formal statement of ethical principles and

Correct Answer
verified

Practices such as misredeeming coupons, making fraudulent returns of merchandise, filing warranty claims after the claim period, and so on are

Correct Answer
verified

A code of ethics is a formal statement of rules of conduct and

Correct Answer
verified

Factors influencing personal moral philosophy and ethical behavior include __________, business culture and industry practices, and corporate culture and expectations.

Correct Answer
verified

In a recent survey, consumers were asked the following question: "Who should take the lead in addressing environmental issues?" Results suggest that consumers expect that __________ should.

Correct Answer
verified

Which of the following statements describes one of the major reasons codes of ethics are violated?

Correct Answer
verified

Economic espionage is most likely to occur in which type of industries?

Correct Answer
verified

Eighty percent of consumers say they will switch to a brand or retailer that supports a good cause if the price and quality of brands or retailers are equal. In short, cause marketing may be a valued _______________ for brands and companies, all other things being equal.

Correct Answer
verified

Toyota employs all of the following principles and practices as part of "The Toyota Way" except

Correct Answer
verified

A rival of a branded food product manufacturer was known to have asked a supplier of the food product manufacturer for certain ingredients, using secret codes, known only to the manufacturer and the supplier. The rival had picked the codes out of the manufacturer's refuse. This is an example of

Correct Answer
verified

The moral principles and values that govern the actions and decisions of an individual or group are referred to as

Correct Answer
verified

Profit responsibility, societal responsibility, and stakeholder responsibility are three concepts of

Correct Answer
verified

Correct Answer
verified
This practice is called cause marketing,...
View Answer

Which of the following is a major reason for the violation of ethics codes?

Correct Answer
verified

Identify and describe the two types of personal moral philosophy.

Correct Answer
verified
Ultimately, ethical choices are based on...
View Answer

FedEx and UPS are converting their delivery trucks with standard diesel engines to more fuel-efficient and cleaner hybrid-electric vehicles, which can cut fuel costs by half and lower fuel emissions by 90 percent. This is an example of

Correct Answer
verified

Exam 4: Ethical and Social Responsibility for Sustainable Marketing

Which of the following statements about consumer ethics is most accurate?

Correct AnswerverifiedShow Answer

All of the following are addressed by an organization's code of ethics except

Correct AnswerverifiedShow Answer

The duty of a firm to maximize profits for its owners or stockholders is referred to as

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

A code of ethics is a formal statement of ethical principles and

Correct AnswerverifiedShow Answer

Practices such as misredeeming coupons, making fraudulent returns of merchandise, filing warranty claims after the claim period, and so on are

Correct AnswerverifiedShow Answer

A code of ethics is a formal statement of rules of conduct and

Correct AnswerverifiedShow Answer

Factors influencing personal moral philosophy and ethical behavior include __________, business culture and industry practices, and corporate culture and expectations.

Correct AnswerverifiedShow Answer

In a recent survey, consumers were asked the following question: "Who should take the lead in addressing environmental issues?" Results suggest that consumers expect that __________ should.

Correct AnswerverifiedShow Answer

Which of the following statements describes one of the major reasons codes of ethics are violated?

Correct AnswerverifiedShow Answer

Economic espionage is most likely to occur in which type of industries?

Correct AnswerverifiedShow Answer

Eighty percent of consumers say they will switch to a brand or retailer that supports a good cause if the price and quality of brands or retailers are equal. In short, cause marketing may be a valued _______________ for brands and companies, all other things being equal.

Correct AnswerverifiedShow Answer

Toyota employs all of the following principles and practices as part of "The Toyota Way" except

Correct AnswerverifiedShow Answer

A rival of a branded food product manufacturer was known to have asked a supplier of the food product manufacturer for certain ingredients, using secret codes, known only to the manufacturer and the supplier. The rival had picked the codes out of the manufacturer's refuse. This is an example of

Correct AnswerverifiedShow Answer

The moral principles and values that govern the actions and decisions of an individual or group are referred to as

Correct AnswerverifiedShow Answer

Profit responsibility, societal responsibility, and stakeholder responsibility are three concepts of

Correct AnswerverifiedShow Answer

Correct AnswerverifiedThis practice is called cause marketing,...View AnswerShow Answer

Which of the following is a major reason for the violation of ethics codes?

Correct AnswerverifiedShow Answer

Identify and describe the two types of personal moral philosophy.

Correct AnswerverifiedUltimately, ethical choices are based on...View AnswerShow Answer

FedEx and UPS are converting their delivery trucks with standard diesel engines to more fuel-efficient and cleaner hybrid-electric vehicles, which can cut fuel costs by half and lower fuel emissions by 90 percent. This is an example of

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified
This practice is called cause marketing,...
View Answer

Correct Answer
verified

Correct Answer
verified
Ultimately, ethical choices are based on...
View Answer

Correct Answer
verified